Nicole Fleming

Founder

I founded Garden Outside The Box in 2017 and built a garden and lifestyle business with more than 33,000 transactions, a 4.9-star average rating, and a catalog of 500+ products, including 50+ proprietary offerings. I grew the business through online sales across multiple marketplaces, virtual workshops, and in-person events. My experience covers the full journey of a product-based business: evaluating ideas, developing products, sourcing domestically and internationally, negotiating with suppliers, setting prices, merchandising online stores, and managing fulfillment and customer service. As a hands-on founder, I understand the challenges of reaching customers, managing growth, and deciding where to focus with limited time and resources. I’ve also developed service offerings, including holiday home decorating and corporate workshops and events. Through landscape business consulting, I help owners assess operational challenges, identify growth opportunities, and develop practical plans to improve performance or scale. Developing and teaching workshops for individuals and corporate groups has strengthened my ability to make unfamiliar concepts approachable and help people build confidence through clear instruction and practical guidance. My coaching focuses on aspiring entrepreneurs and owners of small product- and service-based businesses. I help clients evaluate ideas, define and price their offerings, strengthen their online presence, explore sales channels, and turn an overwhelming list of possibilities into clear, manageable next steps.