Work with Liza
Mid-Career Professionals: MSx vs EMBA vs Part-Time vs Full-Time MBA
For mid-career professionals who aren't sure which format fits their job, family and goals. In 60 minutes we compare Stanford MSx, EMBA, part-time and full-time MBA on cost, time, career impact and admit odds, and you leave with a clear recommendation and timeline.
$149
Founders & Senior Leaders: Recommendation Strategy When You Have No Boss
Founder, CEO or the most senior person in the room? We pick the right recommenders (investors, board members, customers, former managers), plan what each should highlight, and draft the briefing notes you send them. From a Stanford MSx alum and VC-backed founder.
$199$223.50
Save $24.50
Engineers & Startup Founders: Translate Your Experience for MBA Admissions
Your work is impressive, but admissions readers don't speak engineering or startup. From an ex-Microsoft engineer turned PM turned founder: we rewrite your resume bullets into leadership and business impact and shape the career story your essays will build on.
$249$298
Save $49
About
I’m a second-time immigrant, a founder, and a mom to two little girls — and I’m passionate about helping the next generation of entrepreneurs and immigrants unlock the opportunities the U.S. has to offer. With a technical background in Computer Science and Electrical Engineering, I spent nearly a decade at Microsoft, growing from engineer to product leader on billion-dollar businesses. Since then, I’ve built and scaled a global marketplace from the ground up, raised venture funding, and navigated the highs and lows of entrepreneurship firsthand. Now I want to share that hard-earned experience — from breaking into tech as an immigrant, to leading product at scale, to fundraising and building a company — so you can accelerate your journey, avoid common pitfalls, and become the best version of yourself.
Liza also coaches for Product Management, Startup Founders, and Build with AI. View all.
Liza’s MBA Qualifications
I applied to and completed the Stanford MSx program as a mid-career, international applicant, so I know firsthand what it takes to make the case for a one-year program built for experienced leaders. I'm a second-time immigrant and former IDF intelligence officer. I studied EE & CS at Tel Aviv University, then spent nearly a decade at Microsoft, growing from software engineer to Senior Manager of Product. After Stanford I co-founded Gable, where I'm CEO and have raised venture funding. I work best with experienced engineers, product leaders and founders, especially international applicants, who are weighing Stanford MSx, an Executive MBA or a full-time MBA. I help you choose the right program and timing, turn a long, non-linear career into a clear "why now" story, choose and brief recommenders when you're the most senior person in the room, and prepare for interviews. Book a free 15-minute intro call and we'll figure out which path fits you.
Liza can help with:
Application Strategy
Essays
Interviews
Networking Strategy
Recommendations
Resume
School Selection
Work Experience
CEO and Co-Founder
Boon + Gable
September 2020 - Present
Gable is redefining how people leaders deploy and manage workplaces in modern companies. We make it possible for companies to get the benefits of in-person moments and the flexibility of remote and hybrid policies.
Senior Manager, PM
Microsoft
September 2018 - June 2020
Responsible for leading the product from creation to market entry. Led groundbreaking work with engineering and research team to apply machine learning algorithms to innovate how security analysts triage and respond to threats.
Product Manager 2, Microsoft AI
Microsoft
March 2017 - November 2018
Led key features from creation to market launch, which were ranked top 5 requested features from customers.
Senior Software Engineer
Microsoft
November 2012 - March 2017
First Lieutenant
Israeli Defense Forces
March 2009 - September 2010
Intelligence Officer
Israeli Defense Forces
October 2006 - March 2009
Education
Stanford Graduate School of Business
Stanford MSx
2019 - 2020
Tel Aviv University
Bachelor of Science (BSc), Electrical Engineering and Computer Science
2010 - 2014
Mid-Career Professionals: MSx vs EMBA vs Part-Time vs Full-Time MBA
For mid-career professionals who aren't sure which format fits their job, family and goals. In 60 minutes we compare Stanford MSx, EMBA, part-time and full-time MBA on cost, time, career impact and admit odds, and you leave with a clear recommendation and timeline.
$149
Founders & Senior Leaders: Recommendation Strategy When You Have No Boss
Founder, CEO or the most senior person in the room? We pick the right recommenders (investors, board members, customers, former managers), plan what each should highlight, and draft the briefing notes you send them. From a Stanford MSx alum and VC-backed founder.
$199$223.50
Save $24.50
Engineers & Startup Founders: Translate Your Experience for MBA Admissions
Your work is impressive, but admissions readers don't speak engineering or startup. From an ex-Microsoft engineer turned PM turned founder: we rewrite your resume bullets into leadership and business impact and shape the career story your essays will build on.
$249$298
Save $49
Use AI on Your MBA Application Without Losing Your Voice
Use AI to brainstorm, outline and edit your application without sounding generic or breaking school rules. We review each target school's AI policy, set up a workflow that keeps your voice, and pressure-test a draft together. From a founder who coaches leaders on AI.
$149
Stanford MSx Application Review
A focused review of your Stanford MSx application from a Class of 2020 alum: essays, resume, recommender plan and your 'why MSx, why now' story. You get detailed written and live feedback and a prioritized fix list before you submit.
$447
Stanford MSx Application Package for Mid-Career Leaders
End-to-end support for Stanford MSx, from strategy to submission. Covers positioning, essays, resume, recommender selection and briefing, and interview prep. Built for mid-career engineers, product leaders and founders, especially international applicants.
$1,788
Craft Powerful MBA Essays
Starting at
$707.75
Nail the Stanford GSB Interview
Starting at
$433.59
Boost Your MBA Applications
Starting at
$298
Liza also coaches for Product Management, Startup Founders, and Build with AI. View all.