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Joshua E.

Joshua Elberg

Data & Analytics Leader Helping Analysts Put AI to Work on Real Data

Available tomorrow

Starting at 2:30 PM UTC

Questions?

You can start chatting with Joshua before you get started.

Work with Joshua

Joshua’s AI for Data & Analytics Qualifications

Experience level: Director

I have spent 15+ years in data and analytics, most recently as Senior Director of Data Transformation at Practising Law Institute, where I led a team of 7 (including two Director-level reports), ran the Microsoft Fabric evaluation and rollout, and built a RAG-based knowledge assistant on the organization's own reports. Before that I led analytics at MRM and Merkle (including Starbucks promotion and incremental-lift measurement), worked in learning analytics at Stellantis, and spent 7+ years at The Home Depot as a senior analyst and manager. Today I run Palavir, where I build AI-assisted analytics and data tools every day. I coach people who want to use AI to do analytics work faster and more reliably, without trusting output they have not checked. As a manager for about six years, I coached my own analysts and managers, including two Director-level reports, on analytics craft, stakeholder work and career growth.

Joshua can help with:

AI Automation

AI Fundamentals

AI Model Evaluation

Dashboard Creation

Data Cleaning & Prep

Data Pipeline Automation

Data Strategy

Data Visualization

Predictive Analytics

Reporting & Insights

Work Experience

Palavir Logo

Founder, Fractional CDO & AI Strategy Consultant

Palavir

February 2026 - Present

Build data, analytics and AI work for companies on the Microsoft stack: semantic models, Power BI and Fabric, forecasting, and applied AI on the client's own data.

Practising Law Institute Logo

Senior Director, Data Transformation

Practising Law Institute

June 2024 - February 2026

Led a 7-person data and analytics team, including two Director-level reports. Led the Microsoft Fabric evaluation and rollout, governance through Microsoft Purview, and a RAG-based knowledge assistant built on the organization's own reports.

MRM Logo

Director, Performance & Analytics

MRM

June 2022 - July 2023

Led performance and analytics, including the Adobe Real-Time CDP and Journey Optimizer implementation for Scotiabank.

Merkle Logo

Associate Director, Data Strategy

Merkle

June 2021 - June 2022

Data strategy and measurement, including promotion and incremental-lift analysis for Starbucks that connected web, app and point-of-sale data.

Stellantis Logo

Learning Analytics & Reporting Specialist

Stellantis

April 2019 - June 2021

Learning analytics across the U.S. dealer network. Built R models linking training attendance to customer-experience survey scores and predicting which courses would most improve weak-scoring areas.

The Home Depot Logo

Manager, Business Analytics

The Home Depot

November 2010 - May 2018

7+ years in analytics, promoted from Senior Analyst to Manager. The analytics partner to the merchandising organization in the In-Home Flooring Measurement business.

Education

Athabasca University Logo

Athabasca University

MBA, Business Administration

2009 - 2013

McGill University Logo

McGill University

BA, Political Science / International Relations

2004 - 2006