Work with Joshua

AI for Data & Analytics: Start-to-Finish
Starting at
$1,350

Advance Your Data & Analytics Career with AI
Starting at
$1,350

Get Better Insights Faster with AI
Starting at
$712.50
Joshua’s AI for Data & Analytics Qualifications
Experience level: Director
I have spent 15+ years in data and analytics, most recently as Senior Director of Data Transformation at Practising Law Institute, where I led a team of 7 (including two Director-level reports), ran the Microsoft Fabric evaluation and rollout, and built a RAG-based knowledge assistant on the organization's own reports. Before that I led analytics at MRM and Merkle (including Starbucks promotion and incremental-lift measurement), worked in learning analytics at Stellantis, and spent 7+ years at The Home Depot as a senior analyst and manager. Today I run Palavir, where I build AI-assisted analytics and data tools every day. I coach people who want to use AI to do analytics work faster and more reliably, without trusting output they have not checked. As a manager for about six years, I coached my own analysts and managers, including two Director-level reports, on analytics craft, stakeholder work and career growth.
Joshua can help with:
AI Automation
AI Fundamentals
AI Model Evaluation
Dashboard Creation
Data Cleaning & Prep
Data Pipeline Automation
Data Strategy
Data Visualization
Predictive Analytics
Reporting & Insights
Work Experience
Founder, Fractional CDO & AI Strategy Consultant
Palavir
February 2026 - Present
Build data, analytics and AI work for companies on the Microsoft stack: semantic models, Power BI and Fabric, forecasting, and applied AI on the client's own data.

Senior Director, Data Transformation
Practising Law Institute
June 2024 - February 2026
Led a 7-person data and analytics team, including two Director-level reports. Led the Microsoft Fabric evaluation and rollout, governance through Microsoft Purview, and a RAG-based knowledge assistant built on the organization's own reports.
Director, Performance & Analytics
MRM
June 2022 - July 2023
Led performance and analytics, including the Adobe Real-Time CDP and Journey Optimizer implementation for Scotiabank.

Associate Director, Data Strategy
Merkle
June 2021 - June 2022
Data strategy and measurement, including promotion and incremental-lift analysis for Starbucks that connected web, app and point-of-sale data.

Learning Analytics & Reporting Specialist
Stellantis
April 2019 - June 2021
Learning analytics across the U.S. dealer network. Built R models linking training attendance to customer-experience survey scores and predicting which courses would most improve weak-scoring areas.

Manager, Business Analytics
The Home Depot
November 2010 - May 2018
7+ years in analytics, promoted from Senior Analyst to Manager. The analytics partner to the merchandising organization in the In-Home Flooring Measurement business.
Education

Athabasca University
MBA, Business Administration
2009 - 2013

McGill University
BA, Political Science / International Relations
2004 - 2006
No posts yet
When Joshua posts, it will show up here.
