Leland+ Content Library

The Art of Personal Branding: Redefine How You Show Up [7/30/2026] (Recording)

Unlock the secrets to redefining your personal brand and elevating your professional presence with our upcoming event, "The Art of Personal Branding: Redefine How You Show Up." Join Ifeoma, an accomplished Executive & Transition Coach with a wealth of experience in guiding professionals through pivotal career moments. With a background in leading global teams at Cisco and being a charity co-founder, Ifeoma brings a unique blend of strategic thinking and leadership expertise to the table. During this session, you'll explore key topics such as personal branding, professional networking, and career planning. Whether you're looking to enhance your leadership skills or navigate a career transition, this event will provide you with the tools and insights needed to stand out in today's competitive landscape. Spaces are limited, so be sure to RSVP and secure your spot. Don't miss this opportunity to redefine how you show up in your career journey!

MBA Strategy Session: Pick the Right Schools, Tell the Right Story, Apply at the [6/18/2026] (Recording)

In this free 45-minute strategy session, I’ll help you understand how to approach the MBA decision before jumping into applications. We’ll cover how to choose the right MBA format, build a smart school list, assess timing, and start shaping a compelling admissions narrative. What we’ll cover: How to decide whether now is the right time for your MBA Full-time vs Executive vs one-year MBA options How to choose schools beyond rankings What admissions committees look for in strong candidates How to connect your career goals, story, and school selection Common mistakes candidates make when starting too late or applying too broadly This session is especially useful for applicants targeting European and global MBA programs such as IESE, INSEAD, LBS, HEC, Oxford, Cambridge, IE, ESADE, and top US schools. I’ll also share practical insights from my experience as an IESE MBA alumnus, admissions collaborator, professor, and MBA coach.

LinkedIn Launchpad: Profile to Profit [9/1/2026] (Recording)

You're invisible to recruiters. Not because of your skills, but because of your discoverability. Recruiters don't browse profiles. They query them, filtering by skill, title, and location. If your profile isn't a high-density match for their search, you don't exist in their results. LinkedIn Launchpad is a live workshop built around 3 pillars that turn a passive profile into an authoritative brand: Discoverability: The LinkedIn Skills Graph - 50 targeted skills across three tiers, your top 3 pinned and endorsed, and the Activity Edge. LinkedIn now ranks active profiles higher than dormant ones with identical credentials. The difference between getting found and staying found. Positioning: Your headline is search real estate, not a brand statement. Every word should be a job title or a keyword a recruiter types. If it's neither, it doesn't belong. Networking: The shift from asking for a favor to leading with value, the difference between cold messages that get ignored and ones that get replies. We close with a live profile audit applying all three pillars in real time, plus your personalized 2026 roadmap. You'll leave with a rewritten headline strategy, a clear Skills Graph action plan, and changes you can implement immediately.

Generate More Leads with AI [6/25/2026] (Recording)

Generating more leads isn’t about using more tools—it’s about building a system that consistently creates opportunities. This session is for sales and marketing professionals who want to use AI to improve lead generation without adding unnecessary complexity to their workflow. You’ll learn how to integrate AI into a practical sales process, identify the highest-impact use cases, and create repeatable systems that help you find and engage more qualified prospects. Join live to ask questions about your current process and see how an expert approaches AI-driven lead generation in the real world. The speaker specializes in helping teams build practical, scalable sales workflows and focuses on using AI to enhance execution rather than simply adding new tools. Expect actionable strategies and real-world insights similar to what’s covered in 1:1 consulting engagements.

Intel Collection for the MBA: Schools, Careers, and the Application [6/11/2026] (Recording)

This is the second session in the MDMP for MBA series series structured around the seven phases of the Military Decision-Making Process. Each session stands on its own, but together they form a complete framework for military and veteran applicants to systematically and strategically approach the MBA admissions process. In this session, we'll focus on mission analysis and cover how to collect HUMINT and AI-enabled SIGINT to improve your understanding of the critical elements of MBA application: target schools (including class profiles, employment outcomes, and culture), post-MBA career paths (industries, functions, recruiting pipelines, compensation), and the components of the application itself (essays, recommendations, and academic preparation. We'll also cover resources available to military and veteran applicants, from the GI Bill and Yellow Ribbon to Service to School and school veterans clubs. By the end, you'll know how to build your candidate school list, how to research post-MBA careers, and how to gather the intelligence that makes every later decision in the process a sound one. Hosted by Ian Kennedy, former Army Special Forces (18E, 1st SFG) and Stanford MBA/MS, who has coached military and veteran applicants into admissions at Harvard, Stanford, Columbia, LBS, Duke, and more.

Finding Your 'Why Law, Why Now?' and Building a Cohesive Law School Admissions Narrative [7/27/2026] (Recording)

After this session, you will know how to identify the specific experiences and motivations that make your "why law, why now" answer genuinely compelling, not just technically complete. You will leave with a framework for connecting your personal story to your law school goals, a method for stress-testing narrative consistency across your personal statement and résumé, and clarity on what actually separates cohesive applications from ones that feel scattered. Attending live means you can bring your own background and get a direct read on whether your current narrative holds together, which a recording simply cannot give you. This coach works with law school applicants regularly and will share the patterns they see across successful candidates, giving you a real look at how an experienced reviewer thinks about the stories that move applications forward.

Interview positioning for international candidates [9/13/2026] (Recording)

The same answer that impresses interviewers in one country can quietly sink you in another. In this session, we'll break down why strong international candidates get misread in interviews and how to reposition your answers for the room you're actually in. You'll learn: (1) how interview expectations differ across the US, Europe, and Asia and what "confidence," "leadership," and "initiative" actually signal in each; (2) the three most common answer patterns that make international candidates sound junior, generic, or evasive and how to fix each one; (3) a practical framework for adapting your core stories to any cultural context without sounding rehearsed. Drawn from coaching 600+ international professionals through high-stakes interviews. Ideal for anyone interviewing across borders, whether you're moving abroad or joining a global team from home.

Winning Essays from My Stanford GSB Admits [7/24/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Stanford's top MBA program.

Write On! Top Tips for LSAT & Other Academic Essays [8/11/2026] (Recording)

Professional writer, editor and writing coach Karin McKie will share quick tips to generate dynamic personal statements for college or graduate school applications like the LSAT plus any type of academic or business writing.

The 5 Traits of Memorable College Applicants [7/1/2026] (Recording)

Memorable college applicants aren’t always the ones with the longest resumes, they’re the ones who present themselves with clarity, purpose, and authenticity. This session is for students who want to understand what actually makes an application stand out at highly competitive schools. You’ll learn the five traits that consistently show up in strong applicants, how admissions readers evaluate potential, and how to highlight your strengths in a more compelling way. Join live to ask questions about your own application strategy and hear directly from a former Harvard admissions officer. The speaker has reviewed countless applications and now coaches students through the admissions process, giving them a unique perspective on what resonates most with top schools. Expect practical guidance and insights similar to what’s discussed in 1:1 admissions coaching conversations.

Admissions Insights Part 4: Ex-AdCom AMA - Getting into Top MFE & STEM Master's [7/27/2026] (Recording)

Are you quant enough to get into a top MFE program? This is the final part of my Admissions Insider Series, where I share my perspective as a former AdCom member of Carnegie Mellon University's MSCF program (the #3 financial engineering master's in the US). I'll also share what I've learned coaching clients who have gotten into quant finance & STEM programs at Stanford, Columbia, UChicago, Cornell, Duke, NYU, Yale, and other schools. Spaces are limited, so be sure to RSVP and secure your spot today!

Your AI Playbook: What Works in PE Interviews & Recruiting [9/23/2026] (Recording)

AI is becoming a bigger part of how candidates prepare for private equity recruiting, but knowing how to use AI effectively can be the difference between a useful tool and a distraction. This session is for aspiring PE professionals who want to understand where AI can actually improve their recruiting and interview preparation. You’ll learn practical ways to use AI to sharpen your technicals, strengthen your deal discussions, and prepare more efficiently for the PE interview process. Join live to hear from a private equity expert and current VP at Author Capital Partners. The speaker will share a practical AI playbook for recruiting, including where AI can add the most value, how to use it without relying on it too heavily, and strategies you can put into practice immediately.

Private Equity Associate Recruiting Guide

A comprehensive guide to private equity associate recruiting. Covers the recruiting process, differences across fund strategies, headhunter preparation, technical and behavioral interviews, LBO modeling, investment case studies, and an actionable preparation roadmap to help candidates successfully transition to private equity.

FPA AI Readiness Scorecard

FP&A AI Readiness Scorecard Not every finance task is ready for AI. This one-page scorecard helps you decide which ones are, in about five minutes. How it works Pick one recurring FP&A task, such as variance commentary, a management pack or a forecast refresh. Score it against five questions, 0 to 2 points each: Your total out of 10 tells you what to do next: automate now, pilot with controls, redesign first, or keep it human-led. What’s inside The scoring sheet with four score bands and clear next steps A benchmark of 10 common FP&A tasks, from data consolidation (9/10) to board sign-off (1/10) A simple rule for what to automate and what to keep with people Who it’s for FP&A managers, financial controllers and finance leaders deciding where AI belongs in their process. Want help with your result? Book a session with me here on Leland and we’ll take your highest-scoring task and turn it into a workflow you can trust. Albert Lee, Fellow CPA (HKICPA) · Leland Top Expert, AI for Finance

CV (Resume) for Masters and MBA

Your CV is read before your essays, and it sets the frame everything else is read through. By the time somebody reaches your carefully written motivation essay, they have already formed a view of you. This covers what actually goes on a one-page application CV and in what order, why the order itself tells a story you may not intend, and how to write a bullet that shows a result rather than a responsibility. Plus the two tests you can run on your own CV in ten minutes tonight, and why the one-page limit is part of the assessment rather than an inconvenience to work around.

Performance Comparison Tool

Are you confused at where you stand with your performance? Use this tool to assess your performance against role expectations and compare your assessment with your manager’s assessment. Your weekly performance record supplies the evidence for this conversation.

College Application Essays -- Top 10 Mistakes to Avoid

Top colleges routinely reject applicants with perfect GPAs and test scores. The application essay can serve as not only as a tie breaker but also a kind of "equalizer," making applicants more competitive than they otherwise would be relative to those with stronger profiles. In this video, Daniel K. Berman (Harvard graduate, PhD, former college teacher) draws on 30-plus years of experience coaching countless applicants—garnering hundreds of five-star reviews—to alert you to 10 critical mistakes that could negatively affect your admissions outcomes. Though written primarily for applicants to colleges, most of the principles described here also apply to essays at the level of graduate and professional school. For detailed information about this coach, including his profile video and a link to request a free discovery call, go to: https://www.joinleland.com/daniel-berman

Kellogg Full-Time MBA Interview Preparation Guide

A question bank and coaching framework built specifically around Kellogg’s resume-based, behavioral interview style.

360 Degree Consulting Recruiting Course

131 lessons and 26+ hours covering the complete consulting recruiting journey, from applications and screening tests to case interviews, behavioral interviews, offers, and succeeding on the job. Includes templates, trackers, frameworks, exercises, and practical guides.

Using AI Tools for Masters / MBA Applications

What schools actually say about AI tools, the five legitimate uses, and the failure modes that catch honest applicants, including the translation trap that gets genuine work flagged as machine-written.