Mastering the "Why MBA" essay in the AI Era

As AI reshapes how admissions committees evaluate applications, the “Why MBA” essay has become even more critical for demonstrating clarity, intentionality, and long-term vision. In this session, you’ll learn how to articulate a compelling MBA rationale that goes beyond generic goals, integrates AI’s impact on your industry or career path, and clearly connects your past experience to your future ambitions. Whether you’re early in the process or refining a draft, you’ll leave with a sharper framework for writing a “Why MBA” essay that feels authentic, differentiated, and future-ready.