Tara C.
5.0
(1)
Executive AI Strategy, Training & Enablement | Growth Leader
Studied at Michigan State University
Works at Gravi AI
Available October 6 at 5:00 PM UTC
Questions? Start chatting with this coach before you get started.
Tara's Coaching Offerings
Custom hourly · $400/hr
Get help with Go-to-Market Strategy.
Tara’s Startups Qualifications
Experience level: Executive
100+ people coached for Startups
I am an AI trainer and strategic advisor who helps executives and teams use generative AI safely and effectively. I provide executive alignment, hands-on organization-wide training, and practical workflow implementation that turns AI into measurable results. My background includes serving as Vice President of Marketing Operations at a company I helped scale from $20M to $500M in revenue, and as SVP of Marketing. This mix of scale-up and enterprise leadership means I understand both the technology possibilities and the operational realities required to make AI adoption stick. With 1000+ hours of applied AI experience, from advanced prompting to assistant design, from workflow automation to evaluation systems, I translate generative AI into clear, actionable strategies for leaders and teams at any technical level. I teach core skills executives and operators need: prompting that drives quality, building AI assistants and repeatable workflows, and becoming fluent in the company’s LLM of choice (ChatGPT, Gemini, Claude). My goal is to leave you with the knowledge and frameworks to make confident AI decisions that move your business forward.
Tara can help with:
Go-to-Market Strategy
Work Experience
Co Founder
Gravi AI
March 2025 - Present
Gravi AI helps business leaders integrate AI into their operations. Get support with AI strategy, and team training for AI-Literacy and AI-enablement AI enablement, Digital Transformation and +2 skills
Owner, Consultant
Callipy
June 2014 - September 2025
SVP, Marketing
Centerbase
June 2024 - March 2025
Hiring Manager
Sr. Manager, Marketing Operations
AppFolio
July 2021 - April 2023
Hiring Manager
As Vice President of Marketing Operations at AppFolio, I led a multifaceted role that encompassed strategic leadership, innovation, and operational excellence. Responsibilities included: Strategic Planning: Orchestrated and executed comprehensive marketing strategies across various product lines, including Property Management, Investment Management, and Legal sectors. Budget Management: Oversaw the marketing budget, ensuring efficient allocation of resources for optimal ROI and alignment with corporate objectives. Technology & Automation: Spearheaded the adoption of cutting-edge marketing technologies and automation tools, streamlining workflows and enhancing efficiency. Analytics: Leveraged data-driven insights to refine marketing initiatives, optimize performance, and drive business growth. Database Management: Built and maintained a clean, high-quality database of 100% of all ICP and Target Market Accounts, providing critical support for BDRs and sales teams. BDR Operations: Supported Business Development Representatives (BDRs) through enablement, operations, technology and analytics to develop strategies and processes that maximized lead generation and conversion. Team Operations: Managed team calendar and cadences to ensure alignment across marketing and sales teams, fostering synchronization of efforts and a culture of collaboration, and continuous improvement. This role allowed me to blend strategic vision with operational execution, ensuring AppFolio's marketing operations were finely tuned for revenue success in a dynamic and growing SaaS company.
Sr. Director, Marketing Operations
AppFolio
December 2019 - July 2021
Hiring Manager
Director, Marketing Operations
AppFolio
May 2017 - December 2019
Hiring Manager
Sr. Marketing Operations Manager
AppFolio
May 2013 - May 2017
Hiring Manager
Head of B2B Marketing
Lesson Planet
September 2010 - March 2013
Hiring Manager
Oversaw B2B Marketing including Paid, Organic, Social, CRO, Email, and Customer Service.
Education
Michigan State University
BA, Organizational Communications
2001 - 2004
MSU Honors College
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