Stephanie Wing

4,440 min coached

38 followers

Studied at McCombs School of Business (UT Austin)

Works at IBM

Successful clients at

Available today at 11:00 PM UTC

Feel free to message me if you cant find a time that works with my availability listed. I’m flexible and happy to accommodate.

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Available today at 11:00 PM UTC

Feel free to message me if you cant find a time that works with my availability listed. I’m flexible and happy to accommodate.

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About Stephanie

Product Management and Product Marketing leader with 12+ years of experience driving product strategy, go-to-market execution, and business growth across AI, hybrid cloud, data, and enterprise software at IBM. Proven success leading cross-functional initiatives from product conception through launch, translating customer and market insights into differentiated offerings that accelerate adoption and revenue growth. Deep expertise in product management, product marketing, and strategic messaging, including new product introductions, product portfolio revitalization, and developing buyer journey–aligned content strategies that clearly articulate customer value and business outcomes. Experienced in partnering across engineering, sales, and executive leadership to shape product roadmaps, define positioning, and deliver impactful go-to-market programs. Recognized for building strong relationships with strategic channel partners and enabling successful joint business initiatives. Passionate about developing talent through mentoring and coaching colleagues on product management, product marketing, career development, and creating compelling resumes and cover letters that help professionals achieve their career goals.

Why do I coach?

I've always been passionate about helping people build careers they love. My coaching journey started in college when my father and I launched an executive search and resume writing firm, and I've continued mentoring professionals throughout my 12+ years at IBM. Whether you're breaking into product management or marketing, aiming for your next promotion, polishing your resume, navigating a difficult manager, or simply figuring out what's next, I'm here to help you gain clarity and confidence. I combine real-world experience in product management, product marketing, AI, and cloud technology with practical, actionable advice tailored to your goals. No matter where you are in your career, you don't have to figure it out alone. I'd love to be part of your journey.

Work Experience

Director of Product Management

IBM

January 2021 - Present

- Lead a team of go-to-market product management for the IBM Cloud Infrastructure space to develop targeted messaging, value propositions, personas, use cases, thought leadership and marketing and sales enablement programs for enabling effective selling - Managing GTM strategy to accelerate revenue through uncompromising focus on the needs of sellers within all routes and GEOs, including just-in-time enablement, impactful sales assets/tactics, and playbooks to accelerate client outcomes. - Cross-functional leadership and collaboration with sales, marketing, tech, and product leaders to drive most impactful revenue-growth initiatives in line with IBM’a business priorities and goals - Achieved 237% increase Y2Y in revenue from promotional campaigns related to the hybrid cloud infrastructure area - Leading execution for innovative GTM strategies from inception to launch and market feedback - converting business and technical positioning and quantifiable value propositions into sales enablement and market messaging and content - Performing win/loss analysis, client feedback and market data analysis to dynamically iterate on solution/offering/approach for market segments

Client Success Manager

IBM

July 2019 - January 2021

- Led Digital Tech Touch program managing 15,000 unassigned accounts via digital channels to provide a virtual CSM experience within the IBM Cloud Platform space - Analyzed the IBM Cloud Platform user journey to identify gaps in digital nurture of existing customers that can help them be more successful on the platform - Conducted data science and analysis to identify target cohorts of customers with a high propensity to grow and design expansion campaigns for them - Utilized data science and analysis to identify at-risk customers to conduct expansion and retention programs, which led to a $30.7M ARR - Identified and implemented additional digital and low-touch methods to interact with the existing ins install base

Product Marketing Manager

IBM

July 2014 - July 2019

- Led go-to-market strategies and coordinate actions to drive performance, including Routes-to-Market, Awareness, Demand Programs and Enablement Go-to-Market Plans - Developed, led, and executed Business Partner marketing activities that generated the first third party e-commerce cloud marketplace for B2B and B2C customers - Produced marketing and sales assets (i.e. Data Sheets, White Papers, Client Case Studies/Videos, Infographics, Analyst Reports, Client Conversation Starters, Competitive Playbooks, etc.) to support the solution message and are in alignment with the target buying scenarios - Delivered compelling value propositions and strategic messages to improve the portfolio’s market position, competitive advantage and business results - Applied deep portfolio, buyer and routes-to-market expertise to the marketing strategy and the standards for client experience for net new client and existing clients - Established future quarter pipeline by managing the execution of current quarter plan activities, assessing performance, and executing the pipeline strategy within the defined management system - Managed and developed client case studies, videos and sparklers to increase awareness of our client reference program and boost sales - Managed social media platforms including IBM ECM Twitter, LinkedIn, Facebook, YouTube and Blog channels; responsible for live tweeting during conferences to ensure high rates of engagement on accounts during events; measures the impact of social media on the overall marketing efforts - Assisted with marketing recruiting efforts including working at university career fairs, resume screening, interviewing candidates, etc. - Ensured accurate tracking and reconciliation of the WW ECM Budget on a quarter over quarter basis, including close collaboration between Finance and all ECM Budget line item owners, to manage spending and ensure ECM is maximizing its marketing budget to meet business objective

Co-Owner

SPMB Executive Search

January 2009 - Present

WING & ASSOCIATES, LLC, an Executive Search Firm, specializing in Human Resources and Sales Executives, with offices in TX and FL, is a hands-on, personal touch, one-to-one search firm that has access to the sharpest and most talented individuals to be found. In addition to placing executives, we provide career coaching and CV enhancement services. As a specialized consulting service, we take a different approach when placing human resource and sales professionals at the senior management level, which puts us in a category all our own. What makes us unique to our industry is our experience, our intention and our objectives. We are not the type of search firm that only wants to fill a slot, but instead we want to help our clients succeed at many different levels. We find talent on the local, regional and national level. Responsibilities: - Participated in start-up activities for new executive search company; designed and developed company website and marketing collateral; handled contract development and generation - Identified candidates for executive and professional positions by performing research and evaluations - Identified new business development opportunities and established client relationships

Stephanie was also given offers to work at