Clif Claycomb
5.0
(10)
Studied at School of the Art Institute of Chicago
Works at Longtail
Successful clients at
Available Monday at 2:00 PM UTC
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Work Experience
Co-Founder
Longtail
November 2023 - Present
Building full service programmatic SEO solutions for marketplaces and platforms. Fully hosted and managed, so your team can focus on your product. Programmatic SEO, On-Page SEO and +1 skill
SEO and Growth Consultant
Business Hours LLC
July 2023 - Present
Programmatic SEO, Growth Strategies and +3 skills
Senior Product Manager
Workstream
December 2021 - July 2023
• Lead PM on Workstream's core recruiting product, working with teams of up to 8 engineers and designers and multiple PMs • Introduced UI/UX overhaul to core workflows to improve engagement by over 50% and reduce product led churn • Led initiatives across entire EPD organization to shore up design and technical debt, improving adoption and retention in-product, as well as reducing time spent on maintenance/bugs by over 30% • Responsible for core product strategy and road mapping, working closely with founders and senior leadership
Growth Product Manager
Workstream
August 2020 - December 2021
• Led a team of up to 5 engineers and designers to architect and develop a product-led SEO program from scratch, from 0 monthly visitors to 200k+ • Optimized organic growth for both employer and applicant traffic, supporting stable growth for new customers and ensuring their success on platform • Implemented new customer onboarding flows in product to enable adoption of a complex platform and improve retention outside of CS • Drove adoption of Scrum practices internally to improve release schedules and quality • Overhauled Workstreams integration strategy to close key partners
Growth Product Manager
Outdoorsy
October 2018 - May 2020
● Managed a team of up to 5 developers and designers to maximize ROI from organic traffic, and reduce mobile bounce rates by +50% ● Drove strategy and execution for on-site and off-site SEO, leading to 70% growth YoY organic traffic (post Series C) ● Built and directed a content team up to 80 writers producing 250 pieces of unique long form content per week for Product Landing Pages and Guides ● Architected link building systems leading to 20+ unique, high quality referring domains per week at a 75% reduction in unit cost ● Led the launch of Outdoorsy web presence, localization and SEO in Australia, New Zealand, Italy, Spain, France, Germany, and the U.K. ● Implemented A/B testing strategy and infrastructure focused on top of funnel conversion utilizing Tableau and Amplitude ● Presented quarterly OKRs and roadmaps to senior leadership team, with bi-weekly review of testing and results
Acquisition Manager
Outdoorsy
November 2017 - October 2018
● Developed strategy and managed implementation/testing for paid social channels (primarily Facebook) for user acquisition for both supply and demand (up to $200k spend per month) ● Drove strict multi-variate testing for audience, creative, and landing pages to drive rapid growth ● Worked directly with senior leadership team for reporting and analytics to identify opportunities and optimize strategies ● Assisted in building attribution model to leverage channels for optimum LTV-CAC ● Utilized Google Analytics, Search Console, Tableau and all available tools to identify and report on trends and performance
Owner
The Early Hours Clothing
December 2011 - January 2020
● Managed content strategy through digital marketing and social media channels (over 10k followers cross platform and 100k+ monthly visitors) which led to sales in over 25 countries ● Developed branding and design of assets spanning web, production, and print materials ● Designed products and managed supply chain of 15+ unique product lines ranging from apparel to coffee table books
Education
School of the Art Institute of Chicago
B.F.A., Fiber and Material Studies
2008 - 2011
Universidad Antonio de Nebrija
International Business
2007 - 2008
Clif was also personally admitted to
University of Texas at Austin
Texas A&M University - College Station
Northeastern University
College of Charleston
Clemson University
10 Reviews
Overall Rating
5.0
Clif has helped Leland clients get into Mallard Bay Outdoors