Work with Bill
About
I spent 29 years at Microsoft, most recently as a Director in Security Sales Enablement. That means I've spent a lot of time helping smart people explain complicated things, present to executives, influence decisions, lead teams, navigate careers, and communicate without losing the room. I've also sat through enough bad presentations, vague career advice, corporate jargon, and "executive presence" coaching to know what doesn't work. My coaching style is direct, practical, conversational, and low on ceremony. I'm not here to turn you into a polished corporate robot. I'm here to help you think more clearly, communicate more effectively, make better decisions, and sound like yourself while doing it. If you bring me a real problem, we'll work on the real problem. No fluff. No guru nonsense. No pretending every challenge can be solved with a vision board. Just better questions, honest feedback, and practical next steps.
Bill also coaches for Communication & Public Speaking, Career Coaching, and Leadership Coaching. View all.
Bill’s Executive Coaching Qualifications
Experience level: Executive
Welcome to my profile! With over three decades of experience in the tech industry, including a distinguished career at Microsoft, I bring a wealth of knowledge in enterprise consulting, sales, and global sales enablement. As the Founder of Fuel The Story, I specialize in coaching executives and companies to enhance their brand storytelling, authenticity, and customer connection. My background in quality engineering, IT systems design, and sales strategy equips me to offer unique insights and guidance to leaders looking to excel in their fields. Let's work together to elevate your executive presence and achieve your professional goals. Reach out to start your journey today!
Why do I coach?
Over nearly three decades at Microsoft, I worked across sales, enablement, communication, leadership, and security. A large part of my job was helping people take complicated ideas and make them understandable, persuasive, and useful. That included: - Coaching presenters and leaders - Developing sales and communication skills - Helping technical experts speak to executives and customers - Building stories and messaging around complex products and ideas - Supporting leaders through high-stakes conversations and decisions - Helping people position themselves for what came next in their careers Since leaving Microsoft, I've been building a more varied next chapter myself—coaching, communication consulting, storytelling, creative work, and acting. So when I work with someone asking, "What's next?" I'm not coming at it from a textbook. I'm in it too. That probably explains my approach better than anything else: Be curious. Tell the truth. Cut through the noise. Keep what works. Drop what doesn't. And try not to become a jackass along the way.
Work Experience
Founder
Fuel The Story
January 2026 - Present
Content creator, producer, writer, coach to companies and individuals that desire to improve the quality, connection, authenticity and storytelling for their brand, customers or employees.
Global Sales Enablement Director
Microsoft
April 2021 - December 2025
Strengthened Microsoft’s global sales force ability to compete in cloud and cybersecurity through program development, executive communications, media and content development.
Enterprise Sales
Microsoft
November 2005 - May 2021
Held multiple technical sales positions across State and Local Governments, Federal Government Agencies, Large Tier Pharmaceutical, Financial Services and Healthcare
Enterprise Consultant
Microsoft
August 1996 - November 2005
Consulted on enterprise IT systems design to Fortune 100 companies across Entertainment, Manufacturing, Utilities, Healthcare, Government, Aerospace, Financial Sector
Quality Engineering and Information Technology
Roche
September 1989 - August 1996
Hiring Manager
Began early career work in Quality Engineering, building systems and processes to improve product manufacturing quality. Mid career moved to a special project building a custom CRM system. Late stage career managed a group of support specialists.
Education
Indiana University/Purdue University at Indianapolis
Non degreed, Journalism
1988 - 1989
Briefly attended university before deciding to enter the workforce full time.
Bill was also personally admitted to
Ivy Tech Community College
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Overall rating
Bill also coaches for Communication & Public Speaking, Career Coaching, and Leadership Coaching. View all.