Description

Do you have a CPG product idea you're ready to turn into a real brand, without making costly mistakes or wasting time and money? I'm here to help. I co-founded ELIMS Oral Care and took it from an idea to manufacturing to sales on Amazon, e-commerce, retail shelves, and dental offices across the country. I've won over $100,000 in grants for the business, and I've been part of the UCLA Venture Accelerator, the UC Berkeley Big Ideas Contest, and Cleantech Open, and I'm a 2026 Tory Burch Fellow. I've done all of this while bootstrapping, so I know how to build a brand without outside investors and how to make every dollar count. Choose the package size that fits where you are: 1 HOUR: IDEA CHECK-IN Tell me about your product idea and where you are, and I'll give you my honest take and a clear list of your next actionable steps. This is a great way to get expert eyes on your idea and see if working together is a good fit. You'll leave with a prioritized action plan you can start on right away. 5 HOURS: CPG PRODUCT DEVELOPMENT & LAUNCH ROADMAP Five 1:1 sessions that walk you through every stage of launching a CPG brand. Each session ends with a detailed, customized plan that you'll carry out between sessions. Best for self-starters who want expert direction and are ready to do the legwork. Session 1: Validate your idea and define your customer. We'll pressure-test your idea, define your target customer, size up the competition, and create your positioning statement. Session 2: Product development and manufacturing. We'll map your path from concept to a manufacturable product, including finding and vetting manufacturers, minimum order quantities, costing, packaging, and labeling basics. Session 3: Brand and marketing foundations. We'll build your brand story, visual direction, and messaging, plus a plan to build an audience before you launch. Session 4: Choosing your sales channels. We'll compare Amazon, D2C, wholesale, and retail, choose your first channel, and set pricing that protects your margins. Session 5: Bootstrapping, grants, and accelerators. I'll share how I bootstrapped ELIMS and won over $100,000 in grants, and you'll leave with a lean budget and a shortlist of grants and programs to apply for. 10 HOURS: HANDS-ON PLANNING AND EXECUTION Everything in the Launch Roadmap, plus 5 additional hours where we roll up our sleeves and do the work together. Best for founders who want a partner in the trenches, not just a plan. Hands-on support includes: Market research and customer validation: I'll review your research, help you write customer interview and survey questions, and help you make sense of the results. Testing toward product-market fit: We'll design small, low-cost tests, such as pre-orders, landing pages, or small-batch samples, and use the results to refine your product before a full production run. Manufacturing support: I'll review your manufacturer shortlist, quotes, and specs, and flag red flags around costs, minimums, and timelines. Pricing and margins: We'll build your unit economics together so you know your product can actually make money. Grants and accelerators: You'll get my grant application templates, and I'll review your applications before you submit. All 5- and 10-hour packages include messaging support on Leland, written feedback on your materials, and a personalized action plan after every session.