Belinda Lau

I help product managers, founders, and teams take products from ideation to market — efficiently, without wasted builds or guesswork. Over my career I've shipped more than 30 products, across 15 years of medical device product leadership at Medtronic and 7 years as a CPG founder building ELIMS Oral Care, scrappy and bootstrapped from day one. I was lead product manager for the MiniMed 670G, the world's first closed-loop insulin delivery system, named to Time Magazine's 25 Best Inventions list in 2016, and I hold 5 U.S. patents, all in advanced medical technology. I hold a double major in Materials Science Engineering and Biomedical Engineering, plus an MBA from UCLA. That same rigor around ideation, development, and launch is what I brought to building ELIMS, where I've combined biotechnology and sustainability to revolutionize oral care, earning recognition from Forbes and Healthline. I'm also a guest lecturer on product development and product management at UCLA's Venture Accelerator, and I've worked as an independent consultant to companies across medical devices and healthcare AI. I'm the right coach for founders and product managers who need help scoping a roadmap, validating an idea before overbuilding, or getting to product-market fit the cheapest and most time-efficient way possible. I bring an end-to-end view, from ideation through launch, and I love mentoring aspiring product managers and entrepreneurs figuring out how to turn an idea into something real. I've been building things, literally and figuratively, since I was a kid working the counter of my parents' shop — and that same hands-on instinct for what actually works still drives how I coach today. If you're wrestling with a product roadmap, trying to get from concept to launch without burning through your runway, or just want a sounding board who's actually shipped 30+ products, let's talk.