ANTONY ROBINS
makeUabetterU Coaching
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I started my career in Los Angeles, and over the next 30 years, I moved from Los Angeles to New York, from artist to creative leader, eventually becoming a Managing Director. I had challenges along the way, however I was ambition. I learned as I went — about creativity, business, leadership, relationships and myself. I made mistakes, pivoted when necessary, took opportunities and benefited enormously from people who saw something in me and helped me along the way. Along the way, I was fortunate enough to work with some incredibly talented people on memorable advertising projects, traveling the world and filming on location with famous athletes, actors and more. I like to think of those experiences as a reward for the time and effort I put into getting where I wanted to go. However, the thing that made the biggest impact on me was the people. People who became mentors and helped me along the way, and the friendships and relationships I made throughout my career. As I went from being an employee to managing employees, developing people's careers, and ultimately hiring and leading people, I discovered that this was the most fulfilling part of anything I ever did at work.
Work with ANTONY
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Why do I coach?
Over the years, people would often say to me, “Have you ever thought about becoming a coach?” I didn’t really know what coaching was at that point, so I asked them, “Why do you think I should become a coach?” They told me I was a good listener. That I helped people think through problems, supported their development and helped them find their own answers. But they also noticed something more fundamental: my approach to leadership had always been about being of service to others. Whatever role I was in, I had a natural tendency to want to help and support the people around me. Throughout my career, I invested in people, supported their growth and helped them achieve the goals they were working towards. Once I understood what coaching really was, I realized it gave me the opportunity to take something I had found incredibly fulfilling and extend it beyond the people I happened to work with. That led me to train professionally as a coach and earn my ICF ACC credential. Today, coaching gives me the opportunity to support many more people as they think through what matters to them, where they want to go and how they want to get there.
Work Experience
Founder/Coach
makeUabetterU Coaching
May 2026 - Present
Founder and professional coach helping people think more clearly about what matters to them. Better conversations create better thinking. I work with clients to explore challenges, opportunities, decisions and ambitions, challenge their thinking, discover new perspectives, and turn clearer thinking into meaningful action.
Managing Director
Harbor Picture Company
May 2022 - May 2025
Hiring Manager
Led the advertising business with responsibility for P&L, business growth, operations, people and client relationships. Built and developed teams, hired across creative, production and operational roles, and led senior managers and department heads. Helped grow revenue by 42% over approximately three years while building the structure, culture and capabilities needed to support that growth.
Managing Director
The Mill
July 2021 - February 2022
Hiring Manager
Managing Director of The Mill’s New York studio, an approximately $80M business and part of a global, multi-award-winning creative company with studios across the US, UK, China and India. The Mill was widely regarded as a gold standard in the visual effects and advertising industry. Led the studio across commercial performance, operations, people, clients and creative delivery, working with many of the world’s leading advertising agencies and production companies. Responsible for senior leadership, organizational decisions, hiring and talent development, while balancing the creative and commercial demands of the business.
Head of 2D
The Mill
February 2018 - April 2021
Hiring Manager
Led a department of 45+ artists generating approximately $4M a month in revenue, with responsibility for team leadership, hiring, performance, development, mentoring, resource planning and creative standards. Built a strong, collaborative culture focused on developing people while delivering world-class creative work in a highly demanding environment. Maintained a 98.2% employee retention rate across my tenure leading the department.
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