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Angelina F.

Angelina Fomina

3x Founder | Coach | PM @ Meta, Oculus, Shopify, BetterUp

  • Brown University Logo

    Brown University

  • Sage Logo

    Sage

Available Monday

Starting at 5:00 PM UTC

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Work with Angelina

About

I’m a 3x founder and product leader from Meta, Oculus, BetterUp, and Shopify. I build products that transform lives and help people and teams navigate change, uncertain moments, life/career transitions and burnout. For a decade, I launched 0 to 1 products used by millions in tech in Digital Health, Youth Wellbeing, Trust& Safety, Virtual Reality, Marketplaces, B2B SaaS, AdTech and more. As an entrepreneur at heart, I bootstrapped a SaaS company to $1M ARR, co-founded a nonprofit that has supported students and founders for over a decade, and grew a six-figure coaching business with an AI-powered well-being platform. As an educator, I developed the Product Management curriculum from scratch at General Assembly, served as an Entrepreneur in Residence for an AI Product Management Program and taught 300+ students on Maven through custom-made programs on careers, identity, burnout, and tech. Alongside tech, I spent a decade training and gaining experience in coaching, psychology, behavioral science, and holistic medicine. I have a coaching certification from Brown University and am trained in Internal Family Systems, yoga, meditation, Qi Gong and principles of holistic wellbeing rooted in Traditional Chinese Medicine. Now, I help high-achieving professionals, founders, creatives and women in tech navigate their most uncertain moments and rebuild their career, life and sense of self: - Burnout recovery and prevention, work-life balance - Exhaustion, anxiety, disconnection - Loss of identity, purpose and meaning - Increasing sensitivities and ADHD - Accumulated stress, fears, doubts after major life changes - Communication, influence, executive presence and boundaries - Leadership with authenticity, energy, clarity and balance - Getting new work, changing careers, starting a business My coaching blends: career and business mentorship, psychology, mindfulness, intuitive guidance and holistic wellness.

Angelina also coaches for Mental Health & Wellness and Career Coaching. View all.

Angelina’s Product Management Qualifications

Coaches professionally

Experience level: Director of Product

I’m a 3x founder and product leader from Meta, Oculus, BetterUp, and Shopify. I build products that transform lives and help people navigate career and life transitions. Specifically, I work with Product Managers that are aspiring and want to switch into product, that want to pass PM interviews, land a new role, thrive in their role and excel in product leadership, strategy, execution and influence and also not burnout along the way. For a decade, I launched 0 to 1 products used by millions in tech in Digital Health, Youth Wellbeing, Trust& Safety, Virtual Reality, Marketplaces, B2B SaaS, AdTech and more. As an entrepreneur at heart, I bootstrapped a SaaS company to $1M ARR, co-founded a nonprofit that has supported students and founders for over a decade, and grew a six-figure coaching business with an AI-powered well-being platform. As an educator, I developed the Product Management curriculum from scratch at General Assembly, served as an Entrepreneur in Residence for an AI Product Management Program and taught 300+ students on Maven through custom-made programs on careers, identity, burnout, and tech. Alongside tech, I spent a decade training and gaining experience in coaching, psychology, behavioral science, and holistic medicine. I have a coaching certification from Brown University and am trained in Internal Family Systems, yoga, meditation, Qi Gong and principles of holistic wellbeing rooted in Traditional Chinese Medicine. So my approach to Product Management coaching and training isn't just to help you prep for interviews, but for you to find your authentic voice, confidence, leadership style, and reduce the stress and anxiety being in tech can create.

Angelina can help with:

AI Agents

AI Automation

AI Fundamentals

AI Product Design

AI Roadmap Development

Behavioral Interview Prep

Cover Letters

Execution

Frameworks

Freelancing

General Exploration

Influence & Collaboration

LinkedIn Review

Networking Strategy

Product Case Interview Prep

Promotion Strategy

Prototyping with AI

Resume Review

Skill Building

Strategy & Vision

User Research & Insights Automation

Why do I coach?

I got an understanding of the physiological and psychological toll of chronic stress through my own experience navigating immigrations, lay-offs, family breakdowns, founder breakups, endings, stress-related symptoms, a near death experience and more. Based on this lived experiences, hundreds of client sessions I created an evidence-based method pairing psychology (i.e. IFS, somatic, positive psych) with Eastern practices (i.e. TCM, meditation, energy work) that is the back-bone of all my coaching and programs. I'm excited to explore how I can help you in your new chapter!

Work Experience

Sage Logo

Co-founder

Sage

July 2025 - Present

SageReset is an AI transformation & wellbeing platform for people navigating major life changes: burnout, layoffs, and starting over. Sage learns who you are across Eastern and Western systems and builds a personalized plan around your unique constitution and situation. It guides you forward with the right tools from psychology, holistic wellness, and spirituality, alongside live group coaching and hand-picked holistic experts.

BetterUp Logo

Senior AI Product Manager

BetterUp

2024 - 2025

Led the BetterUp consumer coaching experience (AI + human), improving onboarding, retention, coach discovery & matching, coach operations & quality, and building the AI consumer coaching chatbot based on positive psychology teachings of psychologist Martin Seligman.

maven Logo

Coach and Facilitator

maven

July 2023 - Present

I help leaders, women in tech, and creatives navigate burnout, career changes, and life transitions with 1:1 coaching, and group programs. I offer workshops and coaching programs to founders and teams focused on burnout prevention, resilience, sustainable performance and creativity. My coaching methods come from 250+ client sessions, and blends career and business mentorship, psychology, intuitive guidance and integrative medicine. I have training and certification in Leadership & Performance Coaching, Internal Family System, yoga, meditation, Qi Gong, energy healing, and health & life coaching from Traditional Chinese Medicine.

Circles Logo

Fractional CPO

Circles

July 2023 - Present

I advise early-stage founders building products that improve people's lives. Digital Health, EdTech, FemTech, youth wellbeing, trust & safety, professional training and coaching. Leading product processes, product strategy, user experience & product design, GTM and 0 to 1 launches. Hiring and managing PMs, designers, and engineers. Ex: - Health Tech app for a wellness and longevity clinic - Subscriptions, onboarding and engagement for SMB FinTech - Apartment leasing platform for Urby - MVP for a co-living platform - AI product management program

Meta Logo

Product Lead

Meta

2021 - 2023

Built safe, and age-appropriate experiences across all Meta products for kids and teens at the intersection of compliance/policy and youth well-being & safety at a time of public scrutiny and new regulations. Launched new parental supervision tools across Virtual Reality (Oculus) and Instagram, aligning 200+ stakeholders, VPs/FTC. Designed parental consent frameworks for emerging markets to respond to regulators, defined safe-by-default settings vs. parental controls, and age-verification. Also, part of the effort to build Instagram for Kids, focused on onboarding, parental supervision and controls.

Meta Logo

Product Lead - Oculus

Meta

2019 - 2021

Led the launch of 0 to 1 Virtual Reality (Oculus) products like family multi-user and app sharing experience, social onboarding, compliant sign-up experience, privacy settings, recommendations to increase friendships in VR, and VR identity & profile system.

Meta Logo

Product Manager

Meta

2018 - 2019

Launched the Appointment Booking product on Facebook so businesses can turn conversations into bookings with messaging and appointment tools that are all in one place. Led growth for Facebook’s Consumer Bookings team through ML recommendations, and creative experiments to connect more people with the right service providers.

Shopify Logo

Product Manager

Shopify

2017 - 2018

ParseHub Logo

Co-founder & Head of Product

ParseHub

2013 - 2017

The Cansbridge Fellowship Logo

Co-founder & Director

The Cansbridge Fellowship

2013 - 2019

Education

Brown University Logo

Brown University

Leadership & Performance Coaching Certification (ICF)

2025 - 2026

ICF-accredited professional leadership & performance coaching certification program through Brown University’s School of Professional Studies and ACT Leadership. Leadership Coaching, Career Coaching and +11 skills

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Queen's University

Bachelor of Commerce

Organizations and Activities: • Enactus - President • Alma Mater Society of Queen's - Director, Board of Directors - oversaw a $15 million corporation with 14 businesses in retail, entertainment and food services • Queen's Women in Leadership - Speakers and Sponsorships - raised $21,000 for the conference and brought in 20+ speakers

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