
Sofia Daboub
MBA storytelling coach for non-traditional careers
Studied at Harvard Business School
Works at HelloFresh
Successful clients at




Available Monday
Starting at 12:00 PM UTC
Questions? Start chatting with this coach before you get started.
Sofia's Offerings
Custom hourly · $98/hr
Get help with Application Strategy, Cover Letters, and .
Sofia’s MBA Qualifications
Sofia has helped clients get into these schools:
Welcome to my profile! I’m an MBA graduate from Harvard Business School and have worked in marketing and strategy roles across both B2B and B2C businesses in the US and Latin America. Across these experiences, I’ve spent a lot of time thinking about how to turn non-linear experiences into clear, compelling narratives that resonate with customers, admissions teams, classmates, and employers. As a coach, I focus on helping MBA applicants make sense of their story through structured, curiosity-driven conversations. I’m especially interested in helping non-traditional applicants uncover the through-line in their experiences and translate it into an authentic application that helps them stand out. I’ve worked with applicants to refine their narratives and strengthen their positioning to build confidence in how they present their voice throughout the admissions process. I look forward to getting to know you and helping you in this process!
Sofia can help with:
Application Strategy
Cover Letters
Essays
General Exploration
Interviews
Networking Strategy
Recommendations
School Selection
Secondary Review
Work Experience
Senior Manager, Commercial Innovation
HelloFresh
July 2026 - Present
Own development of new growth channels for Hello Fresh
MBA Intern, Growth Strategy
Fuku
June 2025 - August 2025
Built Fuku’s first franchising strategy and growth roadmap, defining expansion model, franchisee profile, and scaling priorities
Chief Marketing Officer (CMO)
Farmacias San Nicolás
March 2024 - July 2024
Led six-person team to drive customer acquisition, brand growth, and revenue across a national 100+ store footprint
Director, Business Intelligence & Strategy
Farmacias San Nicolás
April 2023 - February 2024
Drove revenue growth and margin improvement through data-driven strategy across marketing, e-commerce and merchandising

Client Services, Meta Partnership
Nielsen
July 2020 - April 2023
I partnered with Ad Sales and Measurement Science teams at Meta (Facebook) to optimize their campaigns and drive revenue by translating data into actionable insights, developing and selling new ad measurement products, and streamlining sales and delivery processes.

Commercial Emerging leader Associate
Nielsen
July 2018 - July 2020
Selected to two-year accelerated leadership program, inclusive of rotations across Sales, Customer Success, and Analytics.

Professional Services Analytics Intern
Nielsen
June 2017 - August 2017
Sofia was also given offers to work at

Restaurant Brands International
Education

Harvard Business School
MBA
2024 - 2026
Leadership: Women’s Student Association (WSA) Conference Chair, Family Business Conference Chair Additional Club Involvement: Hospitality & Travel, Food & Agriculture, LATAM, MENA

University of Notre Dame
Bachelor of Business Administration, Marketing
2014 - 2018
Activities: President of ALPFA (Association of Latino Professionals for America), Student Admissions Tour Guide, Research Assistant to Head of Marketing Department, CASH (Community Alliance to Serve Hispanics) Tutor, SIBC (Student International Business Council)
6 Reviews
Overall Rating
5.0
Sofia has helped clients get into these schools: