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Description
PMM Fundamentals - Master the fundamentals, operate like the best. Learn the approaches used by top product-marketing teams to build the skills and judgment that distinguish exceptional PMMs. You’ll learn to create sharp go-to-market strategies, validate product-market fit, develop messaging that moves audiences, build sales-enablement plans that teams actually use, and align cross-functional partners around a shared path to success across the entire life cycle of the product(s). The goal: become the kind of PMM who doesn’t just support launches—but shapes strategy, influences decisions, and drives meaningful growth.
What you'll get from this package
A Go-to-Market Blueprint: A clear strategy connecting the market opportunity, target audience, launch approach, channels, success metrics, and path to growth.
A Product-Market Fit Validation Plan: A structured approach for testing assumptions, gathering customer insight, and determining whether your product solves a meaningful problem for the right market.
A Messaging and Positioning Framework: A compelling product narrative, differentiated positioning, value propositions, and message hierarchy that can be used across marketing, product, and sales.
A Cross-Functional Launch and Sales-Enablement Plan: A practical system for aligning partners, clarifying ownership, managing launch decisions, and equipping sales teams with the story, tools, and confidence to win.
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Selin T.
Joined September 2026
5.0
Head of Product Marketing at Dolby | Insights for Aspiring PMMs
Selin spent two decades in leadership roles at Meta, LinkedIn and Dolby, helping scale products from zero to more than $1B in revenue. Her experience spans go-to-market, team leadership, turnarounds, planning and communication. She combines that operating experience with rigorous coaching to help leaders expand their impact as their scope grows, identify what is constraining the business and turn insight into sustained change.
Starting at $1,080
10h+ of coaching