Global CMO | Fmr. Sony PlayStation & MasterClass | 75+ Reviews on LinkedIn
"If there is an opportunity to drive the business forward, she will find it and then execute on it relentlessly"
Global Fractional CMO, Growth Advisor & Executive Coach - Fortune 500 & Hyper-Growth Startups
Former Director, Global Marketing at Sony PlayStation.
I have redefined Marketing for:
- World class brands such as Sony (50M PS5 units sold), Decathlon and RS Components.
- Major UK retailers River Island, House of Fraser and Currys PC World.
- High profile startup MasterClass ($2.75B) with increase in subscription revenue by 40% YoY.
- Startup Onfido ($650M exit) with +110% EQL lift with an impact on 130% increase in revenue ahead of acquisition.
Consistently delivered 20-45% increase in revenue regardless of industry, business model, size or stage drawing on my expertise in digital transformation, revenue generating consumer programs and strategies and elevating brands through compelling storytelling and ROI driven marketing mix. I have successfully steered complex and rapidly evolving businesses through high periods of growth over the last 15+ years.
Consultant results featured in: The Telegraph, BusinessWire, Adweek, Retail Week, eConsultancy & more.
Board Member for America Needs You.
Alexia can advise on:
✔️ Executive Coaching, Marketing Leadership and Career Development with a Performance Mindset
✔️ Omni-channel Marketing Strategy (Traditional, Digital & In-Store Marketing)
✔️ International growth for Consumer & B2B models: E-Commerce, Retail, Subscription.
✔️ Go-to-Market Strategy, Planning and Operations across 45 Countries and 200+ stakeholders - driving new technology adoption within 6 months and scaling from 2 Business lines to 4.
✔️ Budget Management up to $100M/year to deliver $20BN in Revenue
✔️ Multi-cultural Corporate Training, build and scale high functioning Global teams
✔️ Attract, retain, grow top talent in Global and Local teams
✔️ Brand, Performance & Product Marketing
✔️ Demand/Lead Generation, PLG/Account Based Marketing
✔️ Full funnel Marketing connecting GEO, Paid Search, Paid/Organic Social Media, Content, PR, Community building, Affiliate/Influencer Marketing, CRM/Email, etc
✔️ New vertical/business line, category, product and market launches
✔️ Marketing technology, analytics, automation and AI, systematization, personalization. ROAS, ROI, LTC, CAC optimization.
✔️ Site migrations, Channel restructures, successful relaunches
✔️ Building structures that enable innovation to scale revenue exponentially via cross-market, cross-channel testing
✔️ Data Governance and Privacy
✔️ Board service
✔️& More
After transforming the careers of 250+ professionals globally (200+ hours specifically on AI), today I coach executives, founders, and cross-functional leaders to accelerate their growth, own their narrative, and operate at scale in high-stakes environments - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their own ventures.
Companies include: Google, Netflix, Nvidia, Walmart, Target, Decathlon, Sony, Spectrum, Paramount, Visa, Starbucks, Salesforce, Crowdstrike, Atlassian, Oracle & more.
Alexia does not support with:
- Access to her network
- Fundraising efforts
- Pitching products & services to her portfolio
I can support calls in English, Spanish, Catalan, French, German and Portuguese.
Excited to explore how my strategic mindset, global leadership acumen, and passion for automation and innovation can contribute to your continued success.

Worked at Sony Interactive Entertainment