Marketing Coaches

I've worked in marketing my entire career, focusing on digital marketing and product marketing both in consulting and in-house. The last 5 years of my career have been spent leading GTM strategy and execution at startups and global tech companies.

I'm passionate about helping businesses connect with their audiences and achieve their goals through strategic and creative marketing. As the Co-Founder & Director of Marketing at Windfall Bio, a nature-based biotechnology company, I've had the opportunity to build our brand from the ground up. I lead the development and execution of our brand strategy, crafting compelling marketing campaigns, and shaping the narrative that communicates our mission: transforming harmful methane into organic soil nutrients. My work involves engaging with our target customers, partners, and investors, ensuring our value proposition and impact are clearly understood. My journey to marketing began with a deep interest in innovation and entrepreneurship, which I explored during my studies at Stanford University, where I earned a Bachelor of Arts degree in Science, Technology, and Society in 2022. This interdisciplinary background gave me a unique perspective on the intersection of technology, business, and communication, which I apply to my marketing approach. I believe that effective marketing is about more than just tactics; it's about understanding your audience, telling a compelling story, and building authentic connections. I'm eager to share my experiences and insights with others who are passionate about making a positive impact through their work. I'm always learning and growing, and I'm excited to connect with like-minded individuals who share my passion for creativity and innovation in the world of marketing.

I began my career as an Analyst on the Digital Marketing team at BlackRock, the world’s largest financial asset manager with $10.6 million in assets under management. After 2.5 years, I was promoted to an Associate role on BlackRock's Marketing COO Team, where I spent the next 2.5 years. During my tenure at BlackRock, I reviewed resumes, conducted interviews, and evaluated candidates for BlackRock's internship and analyst programs. Getting accepted to BlackRock’s Marketing Analyst Program and then evaluating candidates for this program has given me firsthand insight into what’s required to stand out in selective application processes and land competitive marketing roles.

With over 20 years of experience across brand, product, and performance marketing in Fortune 50 companies and high-growth startups, I help ambitious professionals break into, grow within, and lead in the marketing field. From leading global marketing teams, managing iconic brands, and launching startups from the ground up, I’ve shaped billion-dollar narratives, scaled teams, and navigated the complex realities of today’s marketing landscape. As a coach, I focus on moving you forward to your goals—whether you're trying to land your first role, transition into marketing from another field, or step into leadership and executive positions. I’ve mentored marketers across every level for many of the most respected companies on the planet, and I bring that inside perspective to our work together. I can help you: • Get Past Gatekeepers to Hiring Managers – Teach you the strategies to bypass the gatekeepers and the blackhole of ignored applications. • Conduct Reconnaissance to Position You for Success – Learn how to find the right role for you, get insight, build rapport, and get insiders to ask for you! • Career Coaching & Transitions – Help you to navigate job changes, promotions, or function-switching with confidence and clarity. • Resume & LinkedIn Optimization – Partner with you to craft personal brand stories that resonate with hiring managers and recruiters in today’s saturated landscape. • Interview Preparation – Build your confidence and presence to succeed in high-stakes interviews, from early career to executive roles. • Leadership Coaching – Develop executive presence, emotional intelligence, and influence in environments where titles aren’t enough.

I lead a product marketing team of 5 and can help you navigate a career in product marketing or offer advice in your day-to-day work.

I’ve built my career turning complex strategies into clear, actionable marketing plans — from leading global product launches at Microsoft to driving AI marketing at SAP. I know what it takes to break into marketing, pivot roles, and grow into leadership because I’ve done it across industries, countries, and disciplines. Whether you’re figuring out how to tell your story, land your first marketing role, or level up in tech, I’ll help you connect the dots and craft a strategy that gets you noticed — and hired.

Experienced writer and content marketer. At Leland, I have driven over 70x growth in clicks and impressions. I lead and execute content and SEO strategies using data from Ahrefs/SEMRush, Screaming Frog, and Google Analytics/Search Console, among others; manage a team of writers and editors to produce high-quality content across 20+ distinct categories; and run the media engine that funnels naturally occurring content into marketing collateral, blog posts, YouTube videos, paid ads, etc. I'm excited about helping startups scale their content production sustainably, using AI and humans and focusing on the 5% that makes a real impact on the bottom line. If I can be of help, book a free intro call on my profile to get started!

I spent 8 years in brand marketing at Nestlé and Dreyer's Ice Cream, where I managed iconic (and delicious!) brands like Häagen-Dazs and Dreyer’s & Edy’s ice cream, among many others. Some of my most gratifying work at Nestle was helping to manage and develop my team - As much as I enjoy developing brands, I love developing future marketing leaders even more!

75+ Reviews on LinkedIn. - Please note I no longer provide Business Coaching, nor Career Coaching for those working for Brands that sell Electronics until further notice - I am a turnaround expert. I find the blind spots that are dragging your performance down, fix them, drive growth again, and build an engine that will continue delivering exponential revenue beyond my time: • FIND → FIX: Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level (LTV/CAC, attribution, MMM, incrementality, etc). • BUILD: Drive transformation with automation-first operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention. • TURN AROUND: Consistent +20% YoY growth within 3-6 months across $50M-$20BN organizations (budget up to $100M/year). ♦ INTERNATIONAL STRATEGY AND MARKET EXPANSION Launched markets and the on-time delivery of 100+ multilingual and integrated campaigns annually mobilising 200+ stakeholders across 45 markets in Americas, Europe and APAC with a positive return. Leading teams (50+), scaling and empowering productive direct, dotted and cross-functional reports in 4 continents to drive $20BN in revenue. ♦ PERFORMANCE-FIRST & GROWTH MARKETING With a background in Performance Marketing, I build and optimize full-funnel Marketing functions (incl. retention/lifecycle) and its ecosystem with a Brand-to-ROI framework. Averaged 20-45% YoY growth in 3-6 months in fast-paced and highly matrixed organizations with a customer first approach. ♦ DATA, AUTOMATION AND CORPORATE STRATEGY Developed attribution for Decathlon, integrated MMM and incrementality testing, defined predictive modeling for Sony and achieved forecasting precision with 3% deviation 3 years in a row, improving shareholder confidence. Led Fortune 500 CMO QBRs, managed the annual Strategic and Operating Plan and scaled the Media & Marketing Planning Process Playbook Worldwide across 4 time zones. Knowledge of over 50+ tools to define AI Strategy and MarTech Architecture. ♦ LEADERSHIP / P&L / M&A Built and led Sony's Global GTM Planning & Ops with significant cost reduction, expanding it from 2 to 4 verticals, delivering double digit revenue growth YoY, managing a 9-digit budget. ♦ HYBRID / MULTI BUSINESS MODEL EXPERT Turned around performance for B2B SaaS startup Onfido, delivering +110% YoY increase in Enterprise Qualified Leads and positioning it for acquisition. For B2C MasterClass, a +40% YoY increase in subscriptions, and developed a resilient growth vision for Sony that would deliver triple digit YoY revenue growth for DTC and achieved +61% for E-Commerce and Subscription with limited resource. I specialize in: - Global: Centralization, Localization, Market Expansion and International Relations - Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A. - Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing. - Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail. My industries are:​ - Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech - E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces - Consumer Goods and Services: Retail, Wellness, Fitness, Architecture - Subscription: Entertainment, Education, Gaming

With over a decade of experience in growth and SEO strategy, I have a proven track record of driving significant organic traffic and improving engagement for companies like Outdoorsy and Workstream. As a Co-Founder and Co-CEO of Longtail, I specialize in building and optimizing programmatic SEO solutions that empower marketplaces and platforms to thrive. My expertise extends to leading teams in product management and growth, where I've successfully increased user retention and reduced churn. Having coached dozens of individuals and worked with dozens of businesses, I am passionate about helping others understand SEO as a key driver of business success, so they can make informed decisions around strategy, resource management, budgeting, and more. Let's connect and craft a strategy that propels your business forward.