
Rayner Jae Liu, PCC
Clarity, Alignment, and Strategy for Executives, Founders, Emerging Leaders

Duke University

Self Employed
Available tomorrow
Starting at 6:30 PM UTC
Questions?
You can start chatting with Rayner before you get started.
Work with Rayner

Executive Coaching — Getting Started Package
Starting at $1,4255h+ of coaching
Save up to $300

Complete 6 Month Executive Coaching Engagement (360 Analysis Included)
$5,00030h–40h of coaching
Best Value
About
Most of my students who get into schools like Stanford, Yale, Georgetown, and similarly competitive schools get stuck for months on the Common App and supplemental essays. It’s not because they don’t know how to write. It’s because standard advice tells you to hide the most interesting parts of yourself. High-achieving students are often advised to build an admissions profile by flattening their identity. While the result is rarely immediately catastrophic on paper, your student has felt the violation long before they’ve sent in their application, and your natural worries as a parent get shut down rather than genuinely resolved. My work with elite university graduates reveals that students who are flattened by admissions consultants to win a short-term acceptance incur an expensive, decades-long trajectory error. Succeeding in today’s chaotic world cannot be engineered through the outdated packaging playbook, but traditional admissions hides this reality while pushing you to make decades-defining choices based on an incomplete understanding of your student. My practice combines a decade in education reform, professional coaching, and elite-level positioning with academic backgrounds in Duke anthropology, Harvard philosophy, and Stanford neuroscience to reverse this trend. I decode a student's psychological architecture with a level of precision most practitioners never touch—identifying the exact intellectual threads and patterns that no resume, transcript, or traditional consultant can capture. Many of my students feel seen clearly for the first time—and their precision and clarity frequently lead to dream school acceptances, handwritten notes from Ivy League admissions officers, and substantial merit scholarships. But more fundamentally, they receive a level of structural clarity that naturally creates long-term educational ROI. Looking "impressive" is typical. I discover what makes your student unforgettable. Credentials: Certified Integral Coach® | ICF Professional Certified Coach | Professional Coaching Faculty | BA Honors Duke University | Religion Scholar at Harvard University | 10+ years in leadership, education, and talent development | Experience across Fortune 100, startups, and mission-driven ventures
Rayner also coaches for College and Leadership Coaching. View all.
Rayner’s Executive Coaching Qualifications
Coaches professionally
Experience level: Executive
10+ people coached for Executive Coaching
As a Certified Integral Coach® and ICF Associate Certified Coach, I specialize in helping senior executives, founders, and emerging leaders achieve success that feels as good on the inside as it looks on the outside. My coaching method integrates deep systems thinking, symbolic intelligence, and vertical skill development. My signature Sacred Filter™ framework also helps my clients accelerate clarity, alignment, and sustainable growth. It has enabled me to guide C-suite leaders through M&A, corporate strategy, succession planning, executive communication, team management, board relations, leadership development, and beyond. Most of my engagements span 6–12 months, reflecting my commitment to real transformation rather than quick fixes. My clients have included CEOs with 20+ years of C-suite experience, SVP-level executives, nonprofit directors, and high-growth tech founders from organizations including IBM, Wells Fargo, Deloitte, and Headspace. If you're navigating an inflection point, building executive presence, or simply ready to lead with more authenticity, strategy, and purpose, I can help you unlock the next evolution of your leadership—and your life.
Rayner can help with:
Board Relations
Communication Skills
Decision Making
Leadership Development
Strategic Planning
Strategy
Succession Planning
Team Management
Why do I coach?
I coach because I see distortions—stories we’ve been told, identities we’ve been sold, strategies that cloud our judgment and lead to burnout, disconnection, and regret. But I also know what’s possible when someone has the right guide who sees their potential and helps them rise to meet it in a way that honors who they are. I coach to help people align who they are, what they want, and how they’re meant to lead. I also draw on powerful frameworks and systems to provide my clients with reliable guidance that liberates them into their differentiated authority.
Work Experience

Executive Leadership & Admissions Coach
Self Employed
2021 - Present
Admissions Committee

Senior Content Marketing Manager
Fama Technologies Inc.
2018 - 2020
Interviewer

GTM & Sales Enablement Consultant
Wind River
2017 - 2018

Product Marketing & GTM Consultant
Samsung Electronics
2016 - 2018

User Experience Designer
Code and Theory
2016 - 2016
Rayner was also given offers to work at

Intel

Code and Theory
Education

Duke University
BA with Honors, Cultural Anthropology & Political Science (Global Peace & Conflict)
Multiple departmental honors, merit scholarships, and education innovation awards. Focused on organizational behavior, design thinking, rapid prototyping, ethnography, and inclusion and recognized publicly by Melinda Gates for insights into human development and education.
5.0 average review
1 review
Overall rating