Leland+ Content Library

Interviewing Founding AE Candidates

How to interview your first sales reps

Your 3 Month Application Prep Plan with ex-GSB Admissions Director

With three months remaining to the first application deadlines in the 2026 cycle, there are several steps and approaches you can take to strengthen your application. Understanding what you can adapt (the content of your application) and what you can't (where you have worked, where you went to school, your GPA, etc.) needs to be evaluated strategically. Having worked in admissions at Stanford for more than a decade, I will offer tips to help you begin your business school learning journey now, using what you incorporate in your essays, recommendations and resume to tie together other aspects of your application and story.

How to Nail the Columbia Essays with Clarity and Confidence

Whether you're just getting started or deep into drafts, join former Columbia Business School Officer and MBA Coach Kelsey K to dissect what the J-term application is looking for and how to deliver it. We'll break down each prompt, clarity what's really being asked, and walk through real strategies (and mistakes to avoid) for clear, personal, and powerful essays. You'll leave with tangible ideas, stronger structures, and the confidence to move forward with clarity.

Gaming the GMAT FE: Advanced Strategies to Outsmart the Test

You’re already scoring well—but how do you break into that next percentile tier? This session is for those ready to fine-tune their GMAT Focus performance with advanced, test-savvy strategies. We’ll unpack how the adaptive scoring algorithm really works, how to choose section order strategically, and how to avoid the traps that cost top scorers the most points. You’ll also dive deep into high-efficiency tactics for Quant, Verbal, and Data Insights—plus learn how your mindset on test day can be the difference between a good score and a great one.

Decoding the GMAT FE: What You Need to Know Before You Register

Thinking about business school? The new GMAT Focus Edition is here—shorter, smarter, and designed to highlight the skills that matter most in today's data-driven business world. Whether you're transitioning from the classic GMAT or comparing it to the GRE, this session breaks down everything you need to know: from exam structure and section strategies to scoring and test-day logistics. Join us to get insider tips, practice problems, and the confidence to plan your prep—and your future—effectively.

How-To Industry Deep Dive

Get the inside scoop on your target industry! Learn how to conduct expert-level research for job applications, career changes, and more.

Case Tracker

Use this case tracker to stay organized throughout your job search process in consulting.

Casing Preparation Plan

Step-by-step roadmap to master casing—frameworks, math, and communication skills for top consulting firms.

Crack the Sky China Case: Airline Strategy in a Crisis

Learn to navigate a complex airline case study, with a focus on cost-cutting and long-term strategy for Sky China during the COVID-19 pandemic.

Proven Brainstorming Q's to Ace Your College Essay

Effective questions to help you create a college admissions essay that will open doors for you.

Nurse Practitioner vs. Physician Assistant

Basics differences between these similar paths.

STAR Assessment Model

The STAR assessment model is a structured method used to answer behavioral interview questions by outlining a specific past experience.

CASPer Tips for Dental School

The CASPer (Computer-Based Assessment for Sampling Personal Characteristics) is a situational judgment test (SJT) used by many dental schools

Tracking Law School Research and Applications

Master the law school application process. Learn how to research schools, track deadlines, and manage your applications to get into your dream program.

Why Berkeley Essay

Craft a Berkeley essay that stands out from the crowd and gets you into your dream school.

Recruiting Tracker

This simple tracker helps you stay organized as you apply to different jobs

Stanford Accepted Personal Statement: Crafting a Story of Identity

A deep dive into a powerful personal statement. Learn to craft a unique, compelling narrative from your own life experiences to stand out to admissions.

Example Resume: Background in Investment, VC, and BizOps

Get a look at a resume that got into an M7 school.

Framework: Leland's Ultimate Product Design Framework

Leland's top PMs and designers share a proven framework to create intuitive, user-centric products that solve real problems.

Framework: Funnel Analysis (Optimization)

Learn how to analyze user funnels, find drop-off points, and optimize the customer journey to boost conversions for your product or website.