Leland+ Content Library

Telling Your MBA Admissions Story: Create A Holistic Application

​A strong MBA application is more than just a collection of essays, scores, and resumes—it’s a story. In this session, expert MBA admissions coaches Loubna B., Kelsey K., and Dione C. will walk you through how to craft a holistic narrative that ties together your academic background, professional achievements, leadership experiences, and future goals in a way that resonates with top business schools. ​You’ll learn how to identify the themes that make your journey unique, weave them across every component of the application, and avoid the common pitfalls of presenting a fragmented profile. Whether you’re just beginning the process or refining your final drafts, this session will give you the tools to create a compelling, authentic story that sets you apart in the competitive MBA admissions landscape.

How to Land a Place at Oxford or Cambridge Panel

​Securing a Master's offer from Oxford or Cambridge is one of the most competitive admissions challenges in the world. With rigorous academic standards, unique interview formats, and a highly selective admissions process, standing out requires more than just strong grades. ​In this panel, Adam B. and Zuwena V. with Matthew M. as a moderator will share proven strategies for excelling at every stage of the Master's admissions process for these elite schools. You’ll gain insights into building a strong academic profile, writing a compelling personal statement, preparing for subject-specific assessments, and navigating the interview. Whether you’re just beginning your application or fine-tuning your final materials, this session will give you the clarity and confidence you need to maximize your chances of success at these world-class institutions.

MBA Interviews Series: MIT Sloan

​Get ready to shine in your MIT Sloan MBA interview with insider insights from current Sloan MBA and former BCG consultant Justin K. Join Justin for a deep dive into what makes Sloan’s behavioral interview unique—and how to stand out with confidence and authenticity. ​You’ll learn about the Sloan interview format, what qualities interviewers are looking for, and how to strategically prepare your stories using proven frameworks. Justin will share real-world advice drawn from his own experience at BCG, his acceptance into both MIT and Darden’s deferred MBA programs, and his success coaching candidates into MBB and top business schools. ​By the end of this session, you’ll have a clear game plan for your interviews—from structuring your answers to demonstrating leadership, curiosity, and analytical rigor—the qualities Sloan values most. ​

Writing a Holistic Set of Booth Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Booth's top-flight MBA program.

Writing a Holistic Set of Booth Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Booth's top-flight MBA program.

Conquering Parallel Reasoning on the LSAT

​Struggling to keep up when LSAT Logical Reasoning seems to throw identical arguments with different labels at you? Parallel reasoning is one of the most common stumbling blocks—and yet, the difference between a high score and a great score often comes down to mastery of this one skill. ​In this session, you'll learn from Adam T., a full-time LSAT instructor since 2016 and curriculum developer at PowerScore with over 15 years of teaching experience. He has helped students hit scores in the 170s and gain admission to top law schools. ​Adam will guide you through his proven framework to identify parallel argument structures, eliminate distractors that look right but aren’t, and apply the same logic under timed conditions. ​Space is limited, so RSVP to secure your spot. We’re excited to be on the law journey with you!

Deferred MBA M7 Series: Columbia

Applying to Columbia Business School’s deferred MBA program is a unique opportunity—and a uniquely competitive one. In this session, Melanie E.—a multi-disciplinary coach featured in Forbes, NBC, ABC, CBS, Business Insider, and TEDx—will break down exactly what CBS is looking for and how to position yourself as a standout candidate. With deep experience coaching applicants into top MBA programs and a coaching style tailored to each individual’s strengths, Melanie will walk you through how to craft a compelling narrative, highlight leadership potential, and approach Columbia’s essays and recommendations with clarity and strategy. Whether you’re early in your MBA exploration or preparing to hit submit, this session will give you actionable insights to strengthen your CBS deferred application.

How to Vibecode Your First Project

Vibecoding is all about skipping the syntax stress and getting straight to the fun part: actually building something cool. In this session, we’ll show you how to use natural language to guide your code, iterate fast, and turn a "vibey" idea into a functional first project. You’ll learn how to prompt like a pro, troubleshoot when things feel off, and adopt the mindset needed to build apps even if you’ve never written a line of code. It’s the perfect way to bring your side projects to life without the usual technical headaches.

From Applicant to AI Marketer: Your Blueprint for Landing a Dream Job

Landing your dream job at the intersection of AI and marketing demands more than just a sharp resume—it requires strategic positioning, domain fluency, and an ability to tell your story through data. Join Arthur B., seasoned product marketing leader with experience at Meta, TikTok, Adobe, and now Google AI, to get the inside scoop on what it really takes to break into the AI marketing world. ​Arthur will walk you through how to identify and build the right skills, tailor your narrative for AI-driven roles, and structure your application to land attention in a crowded field. ​Whether you’re pivoting from a traditional marketing role or entering the AI space for the first time, this session will give you a clear blueprint to differentiate yourself and move confidently toward your ideal role.

Veterans MBA Admissions Fireside Chat + Panel Discussion

This exclusive event is designed specifically for veterans or those currently in the military interested in pursuing MBA programs. Led by a distinguished panel of veterans who have successfully navigated their own MBA application journeys, this fireside chat offers a unique opportunity to hear firsthand experiences, learn proven strategies, and gain insider knowledge on how to showcase your military background and skills effectively. ​From translating your military service into a compelling story to leveraging your leadership experience, paying for your MBA, and more, the panelists will share actionable advice to help you stand out amongst fellow applicants. ​​Leland is cohosting this event with Sitreps2Steercos, an incredible organization that was founded to help those in the military transition into top graduate programs and competitive career paths. ​Meet our panelists: ​Wyatt F, United States Military Academy, Warton MBA, US Army, helps clients write their "hero's journey" story for admissions committees, craft their resumes to make sure civilians understand their roles and impact, and nail the GMAT. ​Kelsey K, former M7 Admissions Director, partners with applicants to help them clarify who they are, what they want, and why they belong at the world’s best business schools. ​Alex S., Marine Academy, Ross MBA, US Army, alumni interviewer for Ross, expert MBA admissions coach for veterans and non-traditional backgrounds, has coached and prepped over 100+ people on MBA applications with a high rate of success.

Great First MBA Interview Answer. Ready for Follow-Ups? Learn to be!

▶ Your first answer went well. Then the follow-ups started. And they didn’t stop. In many MBA interviews, interviewers drill far beyond your initial response. If you are prepared, this is where you shine. If you are not, this is often where an otherwise strong application quietly slips away. I have helped applicants succeed in even the most demanding interview formats. In this 30-minute live session, I will introduce and demonstrate one of the core techniques I use with clients, the Dual Lens Interview Prep method, a practical approach designed to help you prepare not just answers, but real interview conversations. 🚩Do not miss this event - you will not learn this technique anywhere else!🚩 ▶You will learn how to: ◆ Prepare for follow-up questions that dig beneath your initial response ◆ Step into the interviewer’s mindset to anticipate deeper probing ◆ Build a flexible story bank that adapts across questions and schools ◆ Practice effectively on your own using recorded responses and structured reflection ◆ Go multiple layers deep on a single story without sounding rehearsed or scripted ▶ What we’ll do live I will walk through an example of the Dual Lens method in action, showing how one core story can generate multiple rounds of natural, high-quality follow-ups. I will also show how to organize this practice using simple tools, how to evaluate your own responses, and how this method fits into the broader interview prep system I use with MBA admits each year. ✔ What you’ll leave with A clear, repeatable framework you can start using immediately, whether you are preparing solo, with friends, or alongside a coach. ▶ Register now to learn how to handle MBA interview follow-ups with confidence.