Leland+ Content Library

How I Founded, Scaled and Exited my Brand Last Year

Cashmere is the Founder and CEO of Beauty Bakerie, a cosmetics company she built into a globally distributed brand before being acquired by West Lane Capital Partners. Sold in nearly 2000 locations worldwide and backed by more than $15M in venture capital, Beauty Bakerie grew into San Diego’s fastest-growing private company from 2015 to 2017 and developed a strong, multi-platform social media presence with over 1M followers. The brand earned recognition from publications including Allure, Cosmopolitan, Forbes, Good Morning America, Teen Vogue, Essence, Elle, Oprah, and BuzzFeed. As a founder who led vision, branding, product development, and overall strategy, Cashmere has firsthand experience navigating fundraising, hyper-growth, market expansion, and the acquisition process. In this session, she will share key lessons from scaling a consumer brand, building a team, developing products, working with retailers, and preparing for exit. Attendees will gain insight into what drives brand value, how to manage rapid growth, and the strategic decisions that shaped Beauty Bakerie’s trajectory from inception to acquisition.

AI & Your MBA Application: Dos and Don'ts for Written Content

Are you thinking about using AI tools like ChatGPT to improve your MBA application essays, but are unsure how to do it ethically and effectively? Join me, M, for a practical and candid session designed to equip MBA applicants with the necessary knowledge and strategies for using AI to assist them in crafting authentic and compelling written content while remaining policy compliant. This session will help you understand how to responsibly integrate AI support into the written components of your application while maintaining your personal voice and authenticity. Learn how to use AI as a supportive tool without violating school guidelines or compromising the integrity of your narrative. I’ll share examples that show the difference between a compelling story that captures your real voice and an AI-produced generic essay.

PE 101 for Interviewees and Professionals: Deal Dynamics, Diligence, & Value Creation

Private equity can feel complex from the outside, but understanding deal flow, diligence, and value creation is essential—whether you're preparing for interviews or entering the industry. In this session, Saleem H., an early graduate from a non-target school who has built a career in private equity after consulting, will break down the fundamentals in a way that’s approachable and practical. Having mentored dozens of candidates into top MBA programs, MBB and Tier-2 consultancies, boutique firms, and competitive PE roles, Saleem brings hands-on experience and a passion for supporting nontraditional, first-gen, and early-career professionals. He’ll walk you through how firms evaluate deals, where analysts and associates drive the most impact, and what interviewers expect you to know about value creation from day one.

Writing a Holistic Set of Booth Essays

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. Reference the slides from a past event that draws from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world.

MBA Recommender Outreach Template

Take the guesswork out of managing your MBA recommendations. This plug-and-play template gives you a ready-to-send communication package to share with your recommender. It covers everything from timeline management to content guidance, so they can write the strongest possible letter on your behalf. What's included: - A professional email template to send to your recommender, with built-in instructions on the recommendation process and submission timelines - School-specific question breakdowns for Stanford GSB, Harvard HBS, and Wharton, with coaching notes on how to guide your recommender's responses - A strengths framework to help your recommender highlight your leadership, strategic thinking, and growth mindset with concrete examples - A structured section for the constructive feedback question, one of the trickiest parts of any recommendation, with a fill-in format for situation, reaction, and results

Case Studies of Winning M7 MBA Essays

Top M7 MBA essays stand out because they combine clear goals, self-awareness, and strong storytelling. In this session, you’ll break down real examples of successful essays to understand what made them compelling, how they aligned with each school’s values, and how to apply those lessons to your own writing. Whether you’re drafting or revising, you’ll leave with a sharper framework for crafting essays that resonate with admissions committees.

MBA Application Fundamentals for Non-Traditional Candidates

Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! ​During this event, we'll discuss some of the commonly-held assumptions among MBA class profiles, cover the ways non-traditional candidates can manage the expectations of admissions committees, and describe how differentiated experience can help your application shine! ​This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.

How I Got Into GSB and HBS Deferred

Curious what it takes to get into the most competitive deferred MBA programs in the world? In this workshop, join Kristen H., who was admitted as a deferred applicant into both Stanford GSB and Harvard Business School, as she shares the real story behind her journey and how you can craft a winning application of your own. ​From building a compelling narrative to navigating the unique challenges of applying while still in undergrad, Kristen will teach you through what worked, what she wishes she’d done differently, and what top programs are really looking for in deferred applicants. She'll also walk you through the key elements of a strong application, showing real examples of successful M7 admit essays. Whether you're just starting your research or deep into your essays, this session will leave you inspired and informed.

AI and Your MBA Application Do's and Don'ts for Interview Practice

Ready to leverage AI tools to elevate your MBA interview preparation but want to ensure you're doing it strategically and authentically? Join me, M, for a practical and actionable session designed to help MBA applicants use AI as a powerful practice partner while maintaining genuine responses and natural delivery. This session will show you how to integrate AI into your interview prep routine to simulate real interview scenarios, generate tailored questions, and receive instant, impactful feedback. Learn how to craft prompts that help you practice behavioral and school-specific questions, refine your storytelling, and analyze your responses. We’ll discuss how to use AI for mock interviews and avoid common pitfalls that can make your responses sound robotic or inauthentic. We’ll also cover ethical considerations, best practices, and how to blend AI support with real-world input for maximum value.

Ask Me Anything About Round 3 MBA Applications

Are you considering applying for an MBA in Round 3 and have questions about how to make your application stand out? Join me, Joy, for an "Ask Me Anything" session where I'll provide insights and answer your burning questions about the MBA application process. With over 20 years of experience as an MBA Admissions Consultant, I've helped over 500 clients gain admission to top programs like Harvard, Stanford, and Wharton. My background in marketing and creative writing allows me to help you craft compelling narratives that highlight your unique qualities. Whether you're applying to a full-time, executive, or any other MBA program, this session is your chance to get expert advice on editing, recommendations, interviews, networking strategy, school selection, and more. Space is limited, so RSVP now to secure your spot and take a step closer to achieving your MBA dreams!

Strategies for Crushing the New HBS Essays

Harvard Business School’s updated essay prompts demand clarity of purpose, strong self-awareness, and a narrative that goes beyond polished accomplishments. This session breaks down what the new HBS essays are really testing, how to approach each prompt strategically, and how to craft responses that feel authentic while signaling leadership, impact, and future potential. Whether you’re brainstorming ideas or refining drafts, you’ll leave with a clearer framework for writing essays that resonate with HBS admissions readers.

Before You Hit Submit: Tips to Make Your College App Shine

As deadlines approach, this workshop will walk you through the final steps that take a college application from good to unforgettable. Our expert panel will cover how to polish your essays, strengthen your storytelling, and make strategic last-minute tweaks that help you stand out in competitive pools. Meet Your Coaches: Jessica F. — Harvard alum with 30 years of experience helping students get into top schools through expert essay and application guidance. Liz C. — Duke MBA and storytelling specialist with an almost 100% BYU admit rate, known for elevating nontraditional and healthcare-focused applicants. Luzy G. — Harvard graduate with 4+ years of consulting experience whose students have been admitted to top universities—and who earned full-ride scholarships herself.

Tips for Success: Navigating the Deferred MBA recommendation Process

Applying to deferred MBA programs is a unique challenge—especially when it comes to securing strong recommendation letters. Your recommenders can make or break your application, but knowing who to ask, how to prepare them, and what schools are really looking for can be tricky to navigate. Join Claire R., a former Assistant Director of Admissions at Stanford GSB and MBA graduate of Yale SOM, for an insider’s guide to navigating the deferred MBA recommendation process. Drawing on her experience evaluating applications at one of the world’s top programs, Claire will share how to select the right recommenders, guide them to highlight your strengths effectively, and ensure their letters complement—not duplicate—your essays and resume.

Do Your Deferred MBA in Spain: Interview with IESE Admissions Director

Join Jesse L., a Leland Top 10 MBA coach for international applicants, for a live interview with Patrik Wallén, MBA Admissions Director at IESE Business School (ranked #3 in the world by the Financial Times), followed by an open audience Q&A. This will be the first interview focused primarily on IESE’s Young Talent Path (YTP), IESE’s early-career, deferred-style pathway that ultimately leads into the full-time MBA. While the main focus is on YTP, this session will also be highly valuable for any applicant considering IESE, as it offers direct insight into IESE’s admissions philosophy, values, career development, and case-method-based MBA program. ✨ What makes IESE’s YTP unique Unlike most U.S.-based deferred MBA (DMBA) programs that require candidates to apply during their final undergraduate year or while completing a graduate degree, IESE allows applicants to apply both during their senior year and after graduation, with up to two years of full-time work experience. This makes YTP accessible to a broader group of early-career professionals who may not have been ready to apply as seniors. In this conversation, Jesse will interview Patrik on how YTP works in practice, how candidates are evaluated, and how YTP admits transition into the regular IESE MBA. We will also cover the support IESE provides to YTP admits during the deferral period, including engagement with the school, career guidance, and preparation for joining the MBA cohort. 📌 Topics will include: • What the Young Talent Path (YTP) is and how it compares to other deferred MBA-style programs • Who YTP is designed for and how candidates are assessed • Applying to YTP after graduation with less than two years of experience • What admission through YTP means in practice • How IESE supports YTP admits during the deferral period • How and when YTP participants join the full-time IESE MBA • What the IESE MBA experience looks like • Live audience Q&A 🎯 Who should attend This session is designed to give applicants real clarity on YTP and the IESE MBA, directly from the source.

Writing a Holistic Set of Kellogg Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Writing a Holistic Set of Kellogg Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Advanced IB Technicals

​Are you ready to tackle the toughest technical questions in investment banking and private equity interviews? Join expert Leland coach, Max A., for an Advanced IB Technicals session. Whether you're a student, in the industry, or just trying to sharpen your technicals, come ready to discuss LBOs, NOLs, bond yields, and more. ​​With over five years of experience mentoring 250+ aspiring finance professionals, Max has honed a deep understanding of what top banks and PE firms are looking for. His background includes roles at elite firms like Lazard, Qatalyst Partners, and Vector Capital Management, and he's currently pursuing an MBA at Stanford GSB and an MPA at Harvard Kennedy School. ​​In this session, you'll dive into technical interview prep, mergers and acquisitions, and essential skill-building to ensure you're ready for anything. Whether you've stumbled on a technical question before or just want to sharpen your edge, this event is for you.

Applying for an MBA in 2026? 6 Things You Could be Doing Now to Get Ahead

Planning to apply for an MBA in 2026? Join me, Meghna (HBS '28), for a high-impact session to help you get ahead in your MBA application journey. With acceptances and scholarship offers from multiple M7 and T15 programs, I’m excited to share the strategies, lessons learned, and insider insights that helped me navigate the process successfully, and that can help you do the same. In this session, we’ll cover practical, actionable strategies you can start implementing now - from refining your target school list and clarifying your “Why MBA,” to a structured framework for brainstorming essays and building a personalized application timeline. I’ll also share candid advice on where to invest (and where not to invest) your time and money when it comes to test prep, networking, and other application resources. Space is limited, so RSVP today to secure your spot and take the first step toward a standout application. Attendees will also receive an exclusive discount code for 1:1 coaching for the 2026 cycle.

What BYU Admissions is Looking For

Applying to BYU but unsure what actually moves the needle in admissions? Strong grades matter—but they’re only part of the picture. In What BYU Admissions Is Looking For, you’ll get a clear breakdown of how to position yourself strategically for Brigham Young University. The speaker regularly works 1:1 with applicants navigating competitive admissions, and this session offers rare access to the evaluation frameworks typically shared in private coaching conversations. Who This Is For - High school students planning to apply to BYU - Transfer applicants seeking clarity on positioning - Students with strong academics who want a more compelling application - Applicants unsure how faith, leadership, and extracurriculars fit into their story What You’ll Walk Away With - What BYU weighs most heavily beyond GPA and test scores - How to present leadership, service, and character authentically - The patterns admissions see across successful applicants - The common positioning mistakes I correct in 1:1 sessions - How to align your essays with BYU’s mission and values