Leland+ Content Library

What NOT to Do When Writing an MBA Resume

Don’t let easy mistakes tank your app—avoid weak bullets, poor structure, and vague accomplishments.

Framework Example for a New Market Entry Case

See a powerful framework example for a new market entry case. We'll walk through how to evaluate market attractiveness, competitive dynamics, and your go-to-market strategy.

Framework Example for a New Product Development Case

See an example of how to structure the framework for a real-world new product development case. This example is about a biotech firm looking to commercialize a new innovation.

Atlassian APM Intern Challenge Example — Prompt & Response (AllTrails)

A real product case prompt & solution from Atlassian's 2021 APM Intern application. This applicant used AllTrails as the focus of their case.

Tips for Learning GRE Vocabulary

A GRE and GMAT coach shares her favorite tips for learning new vocabulary through fun, interactive, and proven methods.

PM Case Interview Guide

Learn how to succeed in a PM case interview with actionable tips, skills, and more.

Common List of Behavioral Questions

See a list of common product management behavioral interview questions and understand what attributes each question is testing for.

Amazon Behavioral Interview Workbook – Practice Questions

A comprehensive list of Amazon behavioral interview questions organized by leadership principle, ideal for mapping STAR stories and preparing targeted responses.

Kellogg Essay Example - Leadership and the Habit of Service

A values-driven essay reflecting on how the principle of serving others has shaped the applicant’s leadership—across school, military, and civic life—and continues to guide a future in public service.

Lumber Competition Case Interview Practice

Tackle a competitive lumber market case—analyze supply, pricing, and strategy to win the market share battle.

Key Skills of a Successful PM

Learn what skills matter as you're exploring, recruiting for, or working in product management roles.

GSB What Matters Most and Why this School Example Essays

Master the Stanford GSB "What Matters Most" and "Why this School" essays by studying these admitted essays.

Ecars B2B Market Share: A Growth Case

Crack a market growth case for an electric car company. Learn to analyze B2B market share, identify key growth drivers, and develop a winning strategy.

Example BCG Cover Letter

Example of a cover letter that resulted in interviews at BCG, McKinsey, LEK, EY-Parthenon

3 Killer Elevator Pitches That Actually Work

See three standout elevator pitch examples—and learn what makes them clear, compelling, and memorable.