Leland+ Content Library

Paid Media Strategy Example Template

This is an example media strategy template--it would need to be fleshed out a lot more to add significant value, but this is a great way to start as it covers aspects such as competitive analysis, channels, testing, risk and contingency planning, etc.

Before You Hit Submit: Tips to Make Your College App Shine

As deadlines approach, this workshop will walk you through the final steps that take a college application from good to unforgettable. Our expert panel will cover how to polish your essays, strengthen your storytelling, and make strategic last-minute tweaks that help you stand out in competitive pools. Meet Your Coaches: Jessica F. — Harvard alum with 30 years of experience helping students get into top schools through expert essay and application guidance. Liz C. — Duke MBA and storytelling specialist with an almost 100% BYU admit rate, known for elevating nontraditional and healthcare-focused applicants. Luzy G. — Harvard graduate with 4+ years of consulting experience whose students have been admitted to top universities—and who earned full-ride scholarships herself.

Top-Ranked Free Master’s in … Belgium and the Netherlands

Think KU Leuven, University of Amsterdam, Utrecht University, and TU Delft. These top-ranked institutions represent just the tip of what the Low Countries offer: world-class master's degrees with tuition from zero to a few thousand Euros annually, far below North American alternatives. Behind these prestigious names are remarkable opportunities to pursue advanced degrees delivering exceptional return on investment while building careers in Europe's most internationally connected economies. Belgium and the Netherlands host dozens of top-ranked institutions offering over 200 English-taught master's programs spanning business, engineering, sciences, and humanities. Post-study work permits allow one to three years for job searching, with straightforward paths to permanent residence for skilled graduates. What if this high-quality, budget-friendly pathway to European career success is exactly your calling?

AMA With Former Amazon Principle PM & Hiring Manager

Join this candid Ask Me Anything with Leland coach Lou A., a former Amazon Principal Product Manager and hiring manager, for an inside look at how product leaders at top tech companies evaluate candidates and build teams. Lou will share firsthand perspectives on what strong PMs consistently do to stand out, how hiring decisions are really made, and where candidates most often go wrong. Come with questions and leave with practical insights you can apply immediately.

Job Evaluation Tool

Practical template to help you rationally evaluate different job opportunities.

How to Ace Consulting Interviews

Breaking into consulting requires mastering both the case interview and the behavioral “fit” portion—and knowing exactly what MBB and top firms are really looking for. In this session, you’ll learn proven strategies from coaches who’ve been on the other side of the table as interviewers, recruiters, and consultants at firms like McKinsey, Bain, and BCG. We’ll cover how to structure cases with confidence, avoid common pitfalls, tell compelling stories, and build the mindset that top candidates share. Whether you're early in your prep or gearing up for final rounds, this workshop will give you the clarity and direction you need to stand out.

Start Early, Apply Strong: Successful PhD Timelines

Strong PhD applications are built over time, not rushed together at the last minute. In this session, PhD application expert Abigail H. will walk you through ideal PhD application timelines, from early research planning to faculty outreach and final submissions. You’ll learn how to sequence your work strategically, avoid common timing mistakes, and set yourself up to apply with confidence and clarity.

Six Pillars MBA Application Strategy Template

A structured worksheet for mapping your experiences to the Six Pillars MBA programs use to evaluate candidates.

Deferred MBA Admissions Event Sprint Kickoff

Kick off Deferred MBA Week with an overview of everything you need to know to build a winning application strategy from start to finish. In this session, we’ll break down what makes deferred programs unique, what top schools are really looking for in early-career candidates, and how to use the rest of the sprint—panels, workshops, and AMAs—to your advantage. You’ll walk away with a clear game plan for essays, recommendations, testing, and timelines, plus guidance on how to prioritize your time based on where you are in the process.

Developing a Differentiated Personal Narrative

Standing out in the deferred MBA pool requires more than strong credentials. In this workshop, you’ll learn how to craft a clear, differentiated personal narrative that ties your experiences, goals, and values into a cohesive story that resonates with HSW and M7 admissions committees. Led by Leland coach Angela C., a storytelling expert with a 100% package success rate who specializes in HSW and M7 deferred admissions, this session will break down how top applicants define their core themes, position early-career impact, and avoid the generic narratives that hold many candidates back. You’ll leave with practical frameworks and concrete next steps to start shaping a compelling, authentic story for your deferred MBA applications.

Behavioral Interviews & How to Tell Your Story

Landing an investment banking offer starts long before the technical questions—your behavioral responses and personal story often determine whether you even move forward. In this session, you’ll learn how to craft a compelling narrative that highlights your motivations, showcases your strengths, and aligns with what banks actually look for in candidates. We’ll break down common behavioral questions, effective frameworks, and the biggest pitfalls that sink interviews, plus how to tailor your story whether you’re coming from finance, consulting, engineering, or a non-traditional background. You’ll leave with clear strategies, practice prompts, and a structured approach you can use to walk into interviews with confidence and tell a story that sticks.

Managing Your Online Presence for MBA Apps

Social Media and Online Presence: 10 Tips for MBA Applicants

Duke MBA Essay 1 Example: 25 Things About Yourself

This is an example of the Duke MBA Fuqua Essay #1, which has the following essay prompt: "The ‘Team Fuqua’ spirit and community is one of the things that sets the MBA experience apart, and it is a concept that extends beyond the student body to include faculty, staff, and administration. Please share with us “25 Random Things” about you. The Admissions Committee wants to get to know YOU – beyond the professional and academic achievements listed in your resume and transcript. Share with us important life experiences, your hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are. Your list will be limited to 2 pages (750 words maximum). Please present your response in list form, numbered 1 to 25. Some points may be brief, while others may be longer."

Pathways to Successful Consulting Recruiting

​Join us for a consulting recruiting workshop led by Leland coach Ian G, an ex-BCG + Stern Alum who aced all 8 of his strategy consulting interviews and has now gone on to help 500+ candidates land their dream consulting job. In this session, Ian will lay out the entire preparation pathway for how you can set yourself up for success when applying to consulting firms.

Private Equity Networking & Firm Outreach Strategy

Supporting slides from free event on best practices & strategies for private equity recruiting

Building a Global Career: Ask Me Anything

Are you an early to mid-career professional looking to build a global career? Join me, Matthew, for an ask-me-anything session on crafting a career that transcends borders. With an MBA from Oxford and a diverse career spanning 9 countries and multiple industries, including strategy consulting at BCG and Dalberg Advisors, finance, entrepreneurship, and international development, I bring a wealth of experience to help you navigate your career journey. In this event, we'll explore essential topics like career planning, professional networking, personal branding, and job search strategies. Whether you're considering full-time, freelancing or seeking to enhance your networking strategy, this session is designed to equip you with the tools and concepts to help you succeed on a global stage. RSVP now to secure your spot and take the next step in your global career development!

Build Your First Custom GPT (No Code Required)

Imagine having an AI assistant that already knows your workflow, your writing style, and how you like things done. That’s what Custom GPTs can do: write content, answer client questions, summarize reports, train new team members, and organize project plans. In this hands-on workshop, you’ll learn how to build one from scratch (no coding required). We’ll walk step-by-step through defining your GPT’s purpose, adding your own examples or instructions, and refining how it responds—so by the end, you’ll have a personalized AI assistant that works the way you do. (Note: You’ll need ChatGPT Plus to create a GPT, but anyone with the free version can attend, follow along, and learn the process.) Outcomes: You’ll walk away with your first working Custom GPT, a clear understanding of how to teach AI your preferences, and ideas for expanding your assistant’s capabilities for different roles or teams. Learning Objectives: *Understand what Custom GPTs are and how they extend AI beyond one-time chats *Learn the step-by-step setup process (no coding required) *Build and test your first GPT for your own use case or workflow

MBA Goals Worksheet

A concise worksheet to clarify your MBA career goals and articulate the “why MBA, why now, and why this school” with precision.

Georgetown McDonough Essays

Application essays for two short answer questions and one long form question for dual-degree applicants

2 Hour Job Search

A step-by-step system for running an efficient, high-ROI job search that turns networking into referrals and offers.