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Boston Consulting Group: Networking and Firm-Specific Elements
An in-depth guide to building authentic connections and navigating BCG’s unique recruiting nuances. This module helps learners understand how to network effectively, engage alumni and recruiters with genuine curiosity, and stand out through thoughtful outreach.
Telling Your MBA Admissions Story: Create A Holistic Application
A strong MBA application is more than just a collection of essays, scores, and resumes—it’s a story. In this session, expert MBA admissions coaches Loubna B., Kelsey K., and Dione C. will walk you through how to craft a holistic narrative that ties together your academic background, professional achievements, leadership experiences, and future goals in a way that resonates with top business schools. You’ll learn how to identify the themes that make your journey unique, weave them across every component of the application, and avoid the common pitfalls of presenting a fragmented profile. Whether you’re just beginning the process or refining your final drafts, this session will give you the tools to create a compelling, authentic story that sets you apart in the competitive MBA admissions landscape.
Becoming an AI Product Manager without a technical AI background
Building a career as an AI Product Manager doesn’t require a formal background in AI—you just need the right mindset, strategic tools, and storytelling prowess. In this session, you’ll learn how product leaders transition into AI-focused roles by understanding what separates successful AI PMs from generalists: how to build cross-functional credibility, spot high-impact AI use cases, and weave strategy into technical conversations—even without a machine learning degree. Leading the session is Jiahong X., a Wharton MBA and current Meta product leader steering generative AI in advertising, with prior product roles at Google. Drawing from experience interviewing over 300 candidates and helping 50+ land roles at FAANG and beyond, Jiahong brings real-world frameworks, clarity on how to shift into AI PM roles, and actionable next steps—so you can strategically plan your path and begin making an impact in the AI space.
AI Marketing: Full Course Lecture Slides
Lecture slides for the full Leland+ AI in Marketing Course
Crafting Your Throughline
Distill your story into a central theme or “throughline” that ties together your experiences and goals.
Conclusion of Module 1
Review your progress and refine your brainstorm to prepare for essay drafting.
Inside the Admissions Process: Featuring Directors from Booth, Ross, and SMU
What really happens behind the scenes when you hit “submit” on your MBA application? In Part 2 this session, admissions directors from Chicago Booth, SMU Cox, and Michigan Ross will pull back the curtain on how applications are evaluated, what committees prioritize, and the signals that separate strong applicants from the rest. Panelists include Nicole Chen (Director of Student Recruitment and Admissions @ Booth), Lindsay DiAngelo (Associate Director of MBA Admissions @ Ross), and Shelly Heinrich (Assistant Dean of Admissions @ SMU). You’ll hear directly from decision-makers about how they assess essays, recommendations, test scores, and interviews—plus the common mistakes they see every year. Whether you’re finalizing your application or just getting started, this panel will give you rare, insider insight into the admissions process at top programs and practical strategies to improve your chances of success.
Landing Data Science Roles in Times of Change
Are you feeling uncertain about your next move in data science? Whether you’re stepping into your first role, navigating a career pivot, or aiming to level up, the path can feel overwhelming — especially in today’s fast-changing market. Join me, Cong, for a practical and inspiring session on navigating data science careers in times of change. With over 15 years of experience leading high-impact analytics at companies like Apple and DoorDash — and having recently helped candidates land data science roles at Netflix, Stripe, and beyond — I understand the pressure of high-stakes opportunities and what it really takes to break through. In this event, we’ll explore how to: • Navigate interviews with clarity and confidence • Frame your projects and experience for maximum impact • Build resilience to thrive in an uncertain job market Whether you’re a student, early-career professional, or experienced data scientist, this session will give you the tools and perspective to strengthen your job search and feel more confident in your next step.
Your Problem Statement: The Most Significant Issue You Care About Solving In Your Career
Identify the problem or opportunity that most motivates you and articulate how it connects to your long-term goals.
Your Narrative Arc: Current Path vs Dream Career vs Disconnect
Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.
Nailing the MBA Interview
In this panel, MBA admissions experts will share strategies to help you prepare for one of the most critical parts of the application process: the interview. From common question types and school-specific approaches to storytelling techniques and pitfalls to avoid, you’ll get insider perspectives from Oren M., Emily L., and Temi O. Whether you’re gearing up for Round 1 interviews or looking ahead to Round 2, this session will give you practical tips, proven frameworks, and the confidence to walk into your MBA interviews fully prepared.
Boston Consulting Group: Firm Overview
An introduction to BCG’s identity, mission, and culture. This module explores BCG’s “One BCG” philosophy, its collaborative and entrepreneurial environment, and how its values of integrity, curiosity, and impact shape its global brand and career experience.
Tailoring Your Story for Different Schools
Adapt your core story for different MBA programs while maintaining consistency and authenticity.
The Application Mindset That Changed Everything: My Path to Stanford
Most school applications sound the same: "I've always dreamed of attending your prestigious program because..." But what if there's a completely different approach that admissions committees actually want to see? In this free session, I'll share the exact mindset shift that transformed my application strategy and led to my Stanford acceptance. You'll discover: - Why traditional application advice often backfires - The critical perspective change that makes you stand out instantly - How to demonstrate value to programs (not just desire to attend) - Real examples from my Stanford application materials Whether you're targeting top-tier programs or finding your best-fit school, this session will fundamentally change how you approach your applications.
Introduction to MBA Narrative Brainstorming
Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.
Writing the STARR Essay
Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.
AI Marketing: Introduction
Introduction to the AI in Marketing course.
Anatomy of an Investment Pitch
Crafting a compelling investment pitch is one of the most important skills for breaking into hedge funds and succeeding once you’re there. In this session, we’ll break down the structure of a strong pitch—how to identify the right idea, frame the thesis, assess business value drivers, and anticipate investor questions. You’ll leave with a clearer framework for building your own pitches and standing out in interviews. This session will be led by Diyang Y., a Leland coach with years of experience in hedge funds and banking, where he has evaluated investments across industries and geographies. He’ll share insights from the buy-side, common mistakes candidates make, and what interviewers really look for when you present a stock idea.
AI Marketing: Consideration
Using AI for the consideration stage of the marketing funnel.
Columbia Business School: Essay Brainstorming Template
A template to help prospective applicants to Columbia Business School brainstorm essay ideas.
