Break or Pivot into the Gaming Industry
I am a Growth expert and turnaround specialist that has worked in the Gaming industry with Sony PlayStation. I didn't have a background in Gaming and support those who would like to break into the industry. I have supported those in my other industries get into the Games industry, for example Retail and E-Commerce, and across specialties, not exclusive with those in Marketing. I can help you figure out how to stand out as a candidate in a difficult job market to pivot into multiple industries, aside from Gaming. In this package, we’ll work together to: • Your Marketing materials (Resume, LinkedIn, Portfolio, Presentations, etc) • Define your Career Path and Career Strategy to inform your next steps • Interview Prep and Mock Interviews (incl. for Gaming roles) • Understand the language and jargon in large Global corporations across multiple Business Units • Understand the skills that will differentiate you from the competition
What's included
- Career Transition Plan
- Adapting Marketing Materials (Resume, LinkedIn, etc)
- Shift from "Done" to "Achieved"
- Insider Knowledge to Boost Confidence in Capabilities
- Background in Tech and Gaming industry. E-Commerce, Subscription and Retail models. DTC & B2B.
Meet your expert
Alexia P.
Global CMO | Tech, E-Commerce & Gaming | 75+ Reviews on LinkedIn
85+ Reviews on LinkedIn. - Please note I no longer provide Business Coaching, nor Career Coaching for those working for Brands that sell Electronics until further notice - I am a turnaround expert. I find the blind spots that are dragging your performance down, fix them, drive growth again, and build an engine that will continue delivering exponential revenue beyond my time: • FIND → FIX: Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level (LTV/CAC, attribution, MMM, incrementality, etc). • BUILD: Drive transformation with automation-first operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention. • TURN AROUND: Consistent +20% YoY growth within 3-6 months across $50M-$20BN organizations (budget up to $XXXM/year). ♦ INTERNATIONAL STRATEGY AND MARKET EXPANSION Launched markets and the on-time delivery of 100+ multilingual and integrated campaigns annually mobilising 200+ stakeholders across 45 markets in Americas, Europe and APAC with a positive return. Leading teams (50+), scaling and empowering productive direct, dotted and cross-functional reports in 4 continents to drive $20BN in revenue. ♦ PERFORMANCE-FIRST & GROWTH MARKETING With a background in Performance Marketing, I build and optimize full-funnel Marketing functions (incl. retention/lifecycle) and its ecosystem with a Brand-to-ROI framework. Averaged 20-45% YoY growth in 3-6 months in fast-paced and highly matrixed organizations with a customer first approach. ♦ DATA, AUTOMATION AND CORPORATE STRATEGY Developed attribution for Decathlon, integrated MMM and incrementality testing, defined predictive modeling for Sony and achieved forecasting precision with 3% deviation 3 years in a row, improving shareholder confidence. Led Fortune 500 CMO QBRs, managed the annual Strategic and Operating Plan and scaled the Media & Marketing Planning Process Playbook Worldwide across 4 time zones. Knowledge of over 50+ tools to define AI Strategy and MarTech Architecture. ♦ LEADERSHIP / P&L / M&A Built and led Sony's Global GTM Planning & Ops with significant cost reduction, expanding it from 2 to 4 verticals, delivering double digit revenue growth YoY, managing a 9-digit budget. ♦ HYBRID / MULTI BUSINESS MODEL EXPERT Turned around performance for B2B SaaS startup Onfido, delivering +110% YoY increase in Enterprise Qualified Leads and positioning it for acquisition. For B2C MasterClass, a +40% YoY increase in subscriptions, and developed a resilient growth vision for Sony that would deliver triple digit YoY revenue growth for DTC and achieved +61% for E-Commerce and Subscription with limited resource. I specialize in: - Global: Centralization, Localization, Market Expansion and International Relations - Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A. - Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing. - Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail. My industries are: - Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech - E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces - Consumer Goods and Services: Retail, Wellness, Fitness, Architecture - Subscription: Entertainment, Education, Gaming
