Description

Marketing interviews have changed. Many processes now open with an AI screen or a recorded video interview. Panels score you against a set rubric. Interviewers probe how you actually use AI, and expect you to tie your work to pipeline and revenue. Many add a work-sample or presentation round you'll have to defend live, and some processes move from first screen to offer in under two weeks. I've spent 30 years as a CMO and marketing executive hiring marketers, and I know what the person making the decision is listening for. Over three weeks, or one if your interviews are close, I'll show you exactly what to prepare and how, round by round, so you walk in with proof instead of just answers. For marketing professionals, from manager to VP, with interviews planned, scheduled or coming up soon. Plan on 4–6 hours a week of your own preparation between sessions. We use AI to prepare; you answer live, in your own words. Synchronous and asynchronous. - Four 1:1 sessions over three weeks. Interviewing within days? We compress all four sessions into 5–7 days. - Session 1, Interview Read: We map the role and the hiring process round by round, including AI screens and recorded video interviews. We check that your resume will get past automated screening. You leave with a story-bank plan: 8–10 stories matched to the competencies this company scores. Ask the recruiter for their competency list, and we'll build to it. - Session 2, Proof and AI Fluency: We review your stories live. We build your revenue story: what you drove, how you measured it, and how it connected to pipeline. We build AI fluency stories that show where AI speeds up your work, where your judgment takes over, and how you check the output. - Session 3, The Work Sample Round: We prepare your take-home, case presentation or 30-60-90 plan, built on the company's own numbers, with one named early wins. You rehearse defending it live, and you assemble a 2–3 case-study portfolio with confidential details removed. - Session 4, Final-Round Mock: A full mock panel, with me playing the hiring executive, including the probing follow-ups real panels ask. We prepare your questions for evaluating the employer, and we build your negotiation plan, anchored on the posted salary range. - Between sessions: Templates for every step (story bank, revenue and AI story worksheets, portfolio one-pager, debrief form), an AI prompt pack for preparation, written next steps after each session, video feedback on your recorded practice answers and your work sample, and a short debrief reply after each real interview round, within 2 business days.