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Description
You are about to sit in front of an investor, or a group you need to pitch. The deck is not the problem. The problem is that the market story, the pipeline evidence, and the pitch do not yet survive the same question. Anyone can tighten slides. Very few have built the go-to-market motion and then sat in the room while investors tried to take it apart. This engagement treats the GTM narrative and the pitch as the same argument. It is for a B2B or technology company founder preparing a raise or a board review, not a consumer-app YC application. ⦾ Five 1:1 sessions across 30 days, plus async review of the deck, the one-pager, and the pipeline backup between sessions. ⦾ Narrative audit: the claim you are making, the proof you have, and the three questions a skeptical investor group will ask first. ⦾ Market and ICP tighten: who it is for, who it is not for, and the sentence investors will remember and share. ⦾ TAM or proof of concept: what in the funnel is evidence and what is activity, and which numbers belong on the slide. ⦾ Pitch rehearsal against the actual objection.
What you'll get from this package
A unique, compelling story that the deck, the website, and the verbal pitch all tell.
A clear read on which proof is strong enough to lead with and which claim to drop.
A new pitch, practiced out loud.
A short list of the gaps an investor may spot, and what to do about each before the meeting.
A leave-behind you can send after the meeting without rewriting it.
A follow-up email, and the one-page narrative to attach, ready to send after the meeting with minor customization.
Additional details
Coaching delivered via live sessions and .
Your outcomes from this investment matter the most to me. This package is 100% customized, not generic advice that could apply to anyone else. My coaching style is direct but easy going. I understand how very important your startup is to you, and we will have honest back-and-forth. My conversation style is warm, non-pressure, and I love to share some good humor about the workplace and life in general.
Services included:
Ideation
Branding
Fundraising
Go-to-Market Strategy
Market Research
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
More packages from Mike
Custom hourly · $220/hr
Get help with Ideation, Fundraising, and .
Mike also coaches for Career Coaching and Marketing. View all.
Offered by Mike H.
Joined September 2026
Market Story and Pitch for a B2B Raise or Sale | 4 exits, including Dell
I have spent 30 years on the company side of B2B and technology marketing, including CMO and interim CMO roles, a P&L above $100 million, and the investor and board conversations that come with both. At Entrada I built investor relations and traveled with the CEO to pitch Sequoia and other Sand Hill Road and New York firms. Across later engagements I built the go-to-market and partner motion ahead of four acquisitions: DataFrameworks by Dell Technologies, Givful by iSolved, MEDarchon by Xsolis, and Anacomp’s Magnetics division by a private equity firm. I have also coached dozens of CEOs, CMOs, and marketing leaders, and mentored MBA students for four years at UC San Diego’s Rady School.Founders hire me when the market story and the pitch have to survive the same question. The work is the narrative, the pipeline evidence, and the rehearsal for a financial investor, a board, or a strategic buyer. I am not a venture investor and I do not negotiate your term sheet.
$2,100
9h–10h of coaching