Leland+ for MBA

Stanford GSB Impact Essays | Set of 3 | Healthcare

Wondering what to put for Stanford's "optional" short answer questions? Check out three 1200-character responses from a recent GSB admit

The 2026 MBA Recommender Prep Packet

Everything your recommenders need to write standout MBA letters — outreach scripts, a school-by-school breakdown of every recommender question, a worked example, and the full 2026–27 Round 1/2/3 deadline table so nothing slips. From the coach behind 300+ M7 admits.

Writing a Holistic Set of HBS Essays

Your first-draft essays for Harvard Business School probably aren't what you think they are. Listen to two of Leland's top coaches help you see why, and more importantly, know how you can elevate them to a point where you can "go to school in the Boston area".

Winning Essays from My HBS Admits [7/17/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for HBS.

Winning Essays from My Kellogg & Booth Admits [8/7/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Chicago Booth & Northwestern Kellogg

Resume: Build Your Standout Professional One-Pager [9/18/2026] (Recording)

Part 3 of 6 — Build Your Best MBA Application: One Piece at a Time, a free series (5:00–5:45pm ET). One page. Impact-first. Locked early. The MBA resume is a different animal from the one that got you your job, and this session covers how to make the conversion: turning duties into quantified achievements — action verb + what you did + measurable result — so every bullet earns its line. We'll walk through real before-and-after bullets from my admitted clients ("Managed social media" → "Grew owned channels 3× to 40K followers in 9 months"), the iteration ladder I run with clients (v1 structure and content → v2 impact and metrics → v3 polish and consistency), and the one-page format that's worked across my M7 admits. Your resume is foundational — it feeds your essays and gives your recommenders context, which is why it gets locked early. You'll leave knowing exactly what to change on yours this weekend.

Your R2 MBA Application Roadmap [9/16/2026] (Recording)

Part 2 of 6 — Build Your Best MBA Application: One Piece at a Time, a free series (5:00–5:45pm ET). Note: this session meets on a Wednesday. Six workstreams, four months, one submitted application. R2 deadlines land in early January — and the four months before them go faster than anyone expects. This session lays out the full Round 2 plan: six workstreams (Fit, Essays, Letters of Rec, Resume, The Application, Interview), the order to run them, and a month-by-month calendar of exactly what to do and when. You'll leave with a roadmap you can start on the same night. - Pick schools on purpose — a scorecard, not a ranking - Get recommenders moving early (the one piece you don't control) - Lock the resume before the essays, then write in sprints - A worked example: five M7 applications in one R2 cycle

Find Your Fit: Selecting The Right Schools For You [9/11/2026] (Recording)

Part 1 of 6 — Build Your Best MBA Application: One Piece at a Time, a free series (5:00–5:45pm ET). Pick the right schools — on purpose, not by ranking. This session walks through the exact fit framework I use with my 1:1 clients: start with the big three — geography, career pursuits, and community/culture — then layer in pedagogy, selectivity, cost, and network. From there we'll build the weighted scorecard my clients use to rank every program by personal fit, not someone else's list. We'll also pressure-test: balancing reach, target, and likely schools, confirming each program actually places grads into your target post-MBA roles and companies, and what to capture for every school once the list locks — deadlines, decision dates, rec counts, interview formats. Your school list should be locked before the essay sprint begins. You'll leave with the framework to lock yours this month.

Winning Essays from My Stanford GSB Admits [7/24/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Stanford's top MBA program.

Your MBA Application Roadmap

This is the companion deck for Leland's flagship MBA week, for the session I ran on mapping your MBA application roadmap. Given the high demand for these slides, I tried to make these available as soon as possible -- and completely free. Reach out if you're hoping to work on a roadmap for yourself, and are looking for 1:1 coaching. This is a gameplan, but working with a coach to execute on this is where we offer by far the most leverage. I hope this resource is a great kickstarter for you and gives you much better line of sight into what this process holds..

MBA Application Week Kickoff [6/1/2026] (Recording)

GIVEAWAY DURING EVENT: Join for the chance to win $300 of coaching credit! Starting your MBA applications can feel overwhelming when you’re not sure how to prioritize test prep, school selection, and your overall story. This kickoff session is designed for prospective applicants who want a clear roadmap for the week ahead and a sharper understanding of what top programs are actually looking for. You’ll walk away with a structured plan for tackling your application components, a framework for evaluating your candidacy, and guidance on how to get the most value out of each upcoming session. Attending live gives you the chance to ask questions about your goals and get real-time direction on where to focus first. The speaker works closely with applicants and will share the patterns they see across successful candidates, along with what they look for when evaluating readiness. If you want to start the week with clarity and momentum, it’s worth showing up live.

MBA Application Week Kickoff [6/1/2026] (Recording)

GIVEAWAY DURING EVENT: Join for the chance to win $300 of coaching credit! Starting your MBA applications can feel overwhelming when you’re not sure how to prioritize test prep, school selection, and your overall story. This kickoff session is designed for prospective applicants who want a clear roadmap for the week ahead and a sharper understanding of what top programs are actually looking for. You’ll walk away with a structured plan for tackling your application components, a framework for evaluating your candidacy, and guidance on how to get the most value out of each upcoming session. Attending live gives you the chance to ask questions about your goals and get real-time direction on where to focus first. The speaker works closely with applicants and will share the patterns they see across successful candidates, along with what they look for when evaluating readiness. If you want to start the week with clarity and momentum, it’s worth showing up live.

MBA Scorecard: Rank Every Program to Find Your Fit

A personalized Excel scorecard for ranking every top MBA program that autopopulates based on key criteria you should evaluate in narrowing down your list to your top-choice programs. Weight only the factors that matter to you (e.g., specific career funnels, geography, cost, culture, academics), and score each program out of 100, and see your rankings update live. This includes a filled-out example as well so you can see what a final product looks like. Delete anything that isn't useful, and keep the rest so this search is custom-tailored to you.

MBA Essay Self-Discovery Workbook: Unlock Your Narrative & Write

This is a reflection-focused, 13-section workbook for MBA applicants to uncover and build your story before embarking on the complex, layered process of writing your essays. This resource is informed from my time in Stanford GSB's Interpersonal Dynamics (Touchy Feely), my time helping dozens of other GSB classmates find their voice as the Managing Editor for Stanford GSB's Paper (Nondisclosure), and in helping over 500 MBA applicants self-reflect in a way that feels genuine, personal and clarifying. I wrote this resource with just enough structure (but not too much), and with a practical eye towards covering the ground you'll need for your MBA apps. You'll go deep, but every question has a purpose. I also use this with everyone I work with, and it's something we'll cover at the very beginning of our process. My hope is that this resource, in addition to being a big help, feels like we're in conversation. The goal is just to get to know you a little better, one step at a time, in a way that feels natural, even enjoyable. Even if you're the only one who ever sees it, I've tried to write this in a way that I'd speak about this kind of thing with you. Because I think humans are the best way to help other humans see themselves a little deeper. And trust me, plenty of "coaches" could use more of that too ;) This workbook will cover your background, motivations, short and long-term goals, values, behavioral stories, and more. A PDF is attached here, but there's also a downloadable Word file I recommend using to make things much easier for you to fill out as you go. This took me about 20-30 hours of time to put together, and I suggest putting at least 5-10 into filling this out. Some go at it all at once, but most do it in a few sittings. Long walks are good to interperse between writing sessions, and I actually recommend you reflect and go back to this to update your answers several times throughout your MBA process. Save new versions as you go and you'll be able to see your application pixellate over this monthslong process. If you're reapplying, I'd push you to compare what you end up with here with what you submitted last time. The differences may be revealing. I hope ends up a real tool for you, and that it helps you find answers you might not have found otherwise. It also will give you a glimpse into what coaching together feels like. Don't hesitate to reach out if you feel like sharing this. Working on your writing and applications together is a natural byproduct of the kind of reflection you'll be doing here, and it's my favorite thing to help someone with. Happy writing :) -Ben

HBS Post-Interview Reflection Letter | 2027 Admit Example

Attached is an example of somebody I worked with who got in last cycle and I think did a great job with their HBS interview reflection letter. My core guidance: - Right after your interview, take a few minutes and write everything down. It's going to be helpful for later so that you don't have to rely exclusively on your memory. Then take an hour or two, decompress and get writing. - Short and sweet — grateful-professional is your tone - Directly reference your convo. Nothing generic whatsoever. If it sounds impersonal, delete it. - Don't brag or flex, but do mention a highlight/detail/nuance or two you would've gotten to with 5 more minutes of time. - About two-thirds of a page is right length-wise.  - Make sure if they don't offer, that you get your interviewer's names anyway. That's important. They probably will but just in case. You'll feel silly writing a letter to someone whose name you don't know.

What Top MBA Candidates Do Differently [5/4/2026] (Recording)

Top MBA candidates don’t just have strong profiles—they make intentional decisions about how they position their experiences, goals, and story. This session is for applicants who want to understand what actually differentiates successful candidates across top programs. You’ll learn how to frame your impact, articulate clear and credible goals, and avoid the common mistakes that weaken otherwise competitive applications. Join live to hear perspectives from a panel of experienced MBA coaches who work closely with applicants and evaluate what stands out. The discussion will follow a curated set of high-impact questions, offering structured insights and examples typically shared in 1:1 coaching sessions.