Maximilian Smith
Illinois Institute of Technology
Solomon Admissions
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Work Experience
Tutor
Solomon Admissions
September 2026 - Present
Tutor for Solomon Admissions Consulting, providing SAT/ACT prep and academic tutoring to high school students preparing for college admission.
Director of Business Analytics
The Princeton Review
March 2024 - June 2026
Hiring Manager
I lead cross-functional initiatives to optimize marketing, enrollment, and user engagement through data-driven strategies. By developing business cases, enhancing customer journey visibility, and collaborating with marketing and product teams, I drive efficiency and improve campaign performance with segmentation, lead scoring, and funnel optimization. Key Achievements → Championed the creation of a new analytics role to unlock insights from student data across tests, assignments, classes, and surveys. → Boosted campaign performance by optimizing targeting through segmentation and lead scoring in partnership with marketing and product teams. → Designed and launched scalable reporting with SQL and SSRS, expanding data access and reducing ad hoc reporting requests. → Translated NPS and survey data into actionable insights by integrating sentiment analysis with operational and performance metrics. → Advocated for a dedicated analytics function to maximize untapped value in student performance and engagement data.
National Director of Operations
The Princeton Review
August 2020 - March 2024
Hiring Manager
In this role, I directed academic operations for postgraduate programs, overseeing the launch of a proprietary online classroom and unifying support, instruction, and QA into a scalable service model. By partnering with product and engineering teams, I enhanced functionality, improved student satisfaction, and sustained top-rated programs company-wide. Key Achievements → Delivered services to 35K postgraduate students over 3.5 years across LiveOnline and on-demand platforms. → Led a team of 12 staff and 80 instructors, ensuring consistent high-quality delivery throughout the learner journey. → Directed the design, testing, and launch of a proprietary online classroom, selecting pilot courses and driving QA improvements.
General Manager
The Princeton Review
September 2018 - July 2020
Hiring Manager
During this role, I drove regional growth in a declining market, one of only two Western division GMs to achieve positive sales. By diversifying outreach, managing a broad product portfolio, and rapidly adapting during COVID-19 shutdowns, I preserved revenue and sustained course offerings. I also improved profitability and cost visibility by designing a margin calculator in Excel integrated with SQL data, which was scaled company-wide.
Tutor
The Princeton Review
February 2014 - June 2026
Received training from Princeton Review to provide classroom instruction and one-on-one tutoring for LSAT, SAT, ACT, MCAT, GRE and GMAT students. Provided instruction in a classroom environment and one-on-one private tutoring for students seeking to improve their scores.
Education
Illinois Institute of Technology
J.D., Law
2009 - 2012
I attended law school, and was selected to work in the Criminal Law clinic after obtaining my Illinois 711 license. This license is granted to students in good standing who may then practice law before taking the bar under the supervision of an attorney.
University of Chicago
Bachelor's Degree, History
2005 - 2009
I attended the University of Chicago after leaving New Orleans due to Hurricane Katrina. I navigated the situation to get a temporary student position at UofC. I then applied for an official transfer.