Lyssa Jackson

I taught hundreds of thousands of professionals how to fix their LinkedIn profiles, from college students to Fortune 50 execs, all from inside LinkedIn. As an Education Program Manager there, I ran the programs that showed people what the platform actually rewards. Which profiles surface in recruiter searches, and which ones quietly disappear. Most people offering profile reviews are reverse-engineering that from the outside. I watched it from the inside. Here's the pattern in almost every profile I open: it lists what you were responsible for instead of what you're known for. So recruiters scroll past, search never surfaces you, and you never find out what you missed. That's fixable, usually faster than you'd think. The profile is usually where it starts, not where it ends. I've spent 12 years coaching careers and building learning programs at companies like HubSpot and LinkedIn, with students at Skidmore College and professionals in my own practice at Be Brand You, from first real job to senior-level pivot. My clients have landed jobs at Google and Meta, and the same approach is what got me interviews at Zillow, TikTok, and Amazon. Book a profile review if that's the gap, or a career session if the bigger question is what comes next. Either way, bring the messy version. That's where we start.