Round 2: What Kellogg Is Actually Looking For

Kellogg is looking for proof that you can lead, but do so in a specific, "team-first" way. I'll break down exactly what separates a Kellogg admit from a Kellogg ding, drawn from real applications I've coached. In this session we will walk through what that means for your application: what Kellogg's essays are testing for and the positioning mistakes I see strong candidates make every single cycle. Three things you'll walk away with: 1. What your new Kellogg essays have to accomplish and how this varies from last year 2. How to prepare for the video questions without sounding rehearsed 3. Where strong candidates lose Kellogg, and how to avoid it