Work with Eleanor
Customized coaching
$712.50
Career Development Start-to-Finish
$2,550
Discover a Career Path
Starting at
$712.50
About
I help mid-career and executive leaders drive impact and find more fulfillment, professionally and personally. Before becoming a coach, I spent 20+ years leading marketing and growth at global tech brands and local non-profits, including Expedia, GoDaddy, and Pacific Science Center, and I’ve served on several non-profit boards. I know firsthand what it’s like to carry big responsibility while juggling everything else life throws at you. Every coaching engagement starts with your goals, but clients often come to me to strengthen their executive presence and leadership impact, navigate change and uncertainty, step into bigger roles, balance career ambitions with parenting and life demands, get unstuck, or bring their work into better alignment with their values and purpose. My style is warm and approachable but focused on outcomes. My aim is for you to leave each session with clarity and real momentum. Outside of work, I’m a mom to identical twin girls, a runner, and a ski patroller.
Eleanor’s Career Coaching Qualifications
Coaches professionally
Experience level: Vice President
60+ Career Coaching clients
I’ve led teams and businesses for nearly two decades, so I know firsthand what it takes to grow as a leader and build a career you’re proud of. I’ve driven marketing and growth at Expedia and GoDaddy, launched new products at the Space Needle, and served as CMO and Chief Commercial Officer at Pacific Science Center, where I led a business turnaround. Along the way, I hired, developed, and promoted people at every level. I’ve also navigated several career transitions of my own: from corporate to the nonprofit C-suite and back to tech, and most recently into launching my own coaching and consulting practice. So whether you’re going for the next promotion, stepping into your first executive role, pivoting across industries or sectors, or figuring out what’s next after a layoff, I bring real-world perspective on what it takes to lead and to make that next step. I’m a Wharton MBA and ICF-credentialed coach (ACC). My approach combines practical strategy, like sharpening your story, positioning yourself for the role you want, and building a plan to get there, with the bigger question of what success actually looks like for you. A great career move should fit your whole life, not just your resume. Outside of work, I’m a mom to identical twin girls, a runner, and a ski patroller at Crystal Mountain.
Eleanor can help with:
Career Planning
Cover Letters
Freelancing
General Exploration
Interview Prep
Job Search Strategies
Leadership
Networking Strategy
Personal Branding
Professional Networking
Resume Review
Salary Negotiation
Skill Building
Why do I coach?
I’ve worked with coaches at key points in my own career, and they were incredibly helpful to my growth as a leader. Looking back on every role I’ve held, the part I loved most was coaching and mentoring my team. A manager once told me that all problems are people problems, and that idea really stuck with me. The biggest impact in any organization comes through its people, and I love helping leaders unlock that. At the end of the day, I simply enjoy working with people and helping them find clarity, confidence, and fulfillment in their work and lives.
Work Experience
Founder
Peaks and Tides
January 2025 - Present
• Deliver executive leadership coaching for professionals navigating career transitions and seeking professional growth, including goal setting and accountability, personal development, executive presence, job targeting and negotiation coaching, resume and LinkedIn profile development, and interview preparation. • Provide strategic consulting for organizations, including go-to-market strategy and execution roadmaps, new product and service launches, brand strategy and market positioning, and fractional leadership support.
Senior Director
GoDaddy
December 2021 - December 2024
Interviewer
SENIOR DIRECTOR, STRATEGIC INITIATIVES (2023 – 2024) Tapped to spearhead strategic initiatives to drive business innovation and breakthrough growth in the US Independents business (largest BU at the company). • Led comprehensive and streamlined partnership strategy and framework to identify and test high-potential partnerships; established robust test pipeline and earned multiple millions of dollars from testing alone, while also developing plan to scale to two $10M+ partners. • Developed strategy and business case to launch new advertising business, overcoming internal resistance and demonstrating potential for 2 new revenue streams (advertising and upgrades); led a cross-functional tiger team, with initial tests showing CPC revenue to be 8X industry average and total opportunity projections of $30M+. • Served as Go-to-Market (GTM) lead on team that developed AI tool to increase efficiency and impact of GTM motions, reducing processes from days to minutes and laying groundwork for future commercialization. SENIOR DIRECTOR, GO-TO-MARKET (2021 – 2023) Led overall GTM and marketing strategy for the Core area (market-leading domains and email offering) of the US Independents business, with focus on driving growth of mature business. • Led data-driven marketing, merchandising, and pricing initiatives and surpassed annual BU revenue goals by 10%. • Drove strategy focused on bundling other products with a domain to achieve increased customer value and retention; delivered 500K new 2+ customers and multi-million-dollar revenue increases from “domain attach,” and secured buy-in for new 2024 strategic initiative targeting 1M new 2+ customers. • Led team that achieved aggressive revenue and cost targets for email partnership with MSFT (second largest product and largest strategic partnership), putting company in strong position to renegotiate contract.
Chief Marketing Officer
Pacific Science Center
April 2018 - November 2021
Hiring Manager
Hired to revamp marketing, sales, and customer service—strategy through operations—to support turnaround business model and strategy. Led marketing, PR, membership, events, admissions, guest services, retail, & café teams (75+ people), with P&L responsibility and oversight of all non-donation revenue—75% of overall institution revenue. • Led brand relaunch including updated logo, positioning, and brand campaign, based on new mission and strategy. • Rebuilt team, instilled data-driven culture, and turned business around, growing earned revenue contribution by 2X vs. plan; amplified organization’s “voice” in the community including through online channels and media hits. • Packaged and positioned evening programming (“PacSci at Night”) and added programs to attract broader audiences; created young professionals advisory board to build community of advocates and supporters. • Pivoted to online learning and programming (“Curiosity Never Closes”) during the pandemic, earning positive feedback and media attention, and providing a sustainable operating model until reopening.
Head of Attraction Marketing
Space Needle
June 2015 - October 2017
Hiring Manager
Spearheaded marketing strategy and execution across all channels to launch new product and drive growth and profitability. Managed 8-person marketing team and front-line sales team of 35. • Launched new product/brand (See It All ticket packages) in 1 year, including strategy, brand positioning, product development and multi-channel marketing; cultivated 7 win-win partnerships; doubled sales from Year 1 to Year 2. • Set pricing and channel strategy to optimize revenue, resulting in 10% margin increase. • Increased online sales by 60% through SEO, SEM, social media, online advertising, and ecommerce.
Senior Director
Expedia
September 2006 - June 2015
Hiring Manager
Directed email marketing channel strategy and operations across 31 countries worldwide, with global team of 15. • Increased channel performance 40%+ YoY, meeting multi-million-dollar revenue targets. • Led initiative to deliver 1:1 personalized, dynamic content based on customer behavior and demographics. • Steered cross-organization customer contact strategy across all touchpoints; email opt-out rate declined by 5% (millions of customers globally) and significantly reduced customer complaints. DIRECTOR, SMALL BUSINESS MARKETING (2012 – 2014) Led all aspects of B2B small business program, including strategy, branding, strategic partnerships, acquisition and engagement marketing, product development, and operations. • Defined/launched small business loyalty program to drive repeat bookings and retention among SMB customers; increased repeat rate by 30% and customer retention by 25%. DIRECTOR, LOYALTY MARKETING (2006 – 2010) Led new global consumer loyalty and credit card programs to deliver growth. Managed with global team of 10. • Enrolled >1 million Expedia members in first loyalty program offered by an online travel agency, exceeding enrollment target by 150% and outpacing revenue goals by 300%. • Launched Citi Expedia MasterCard, named “Best Card for Travel Rewards” by WSJ’s SmartMoney Magazine, with innovative consumer engagement; exceeded sales target by 20% in first year, and 30+% in each subsequent year.
Education
The Wharton School (UPenn)
MBA
2002 - 2004
Yale University
BA
1994 - 1998
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