Work with Craig
About
Built on a foundation of ten years in top-tier consulting, I transitioned to enterprise technology to to help companies during each technology shift phase over 25 years. There I advised executives and leaders on investment to value impact; AI and platform technology strategy and delivery; and GTM strategy governance. I now coach leaders on the transformation decisions, executive alignments, and accountability structures that boards and investors are demanding answers to. I am also Founder and Managing Director of Value Signal Advisory, as an independent AI and platform strategy and value advisor.
Craig also coaches for General Management, AI Services, Management Consulting, and Business Operations & Strategy. View all.
Craig’s Career Coaching Qualifications
Experience level: Executive
With over 35 years of experience in strategy consulting and top tech companies like Cisco, SAP, ServiceNow, and Salesforce, I specialize in helping professionals navigate their career development in the tech industry. As the Global Head of Value Realization at SAP and AI and Platform Value Practice Lead at ServiceNow, I've led transformative initiatives and advised C-suite executives on maximizing business outcomes through AI and digital strategies. My extensive background in strategy and value consulting, combined with my education from prestigious institutions like Purdue, WashU, MIT Sloan and Kellogg School of Management, equips me to provide tailored guidance to help you achieve your career goals. Whether you're looking to advance in your current role or pivot to a new opportunity, I'm here to support your journey. Let's connect and create a roadmap for your success.
Craig can help with:
AI Automation
AI Fundamentals
Career Planning
General Exploration
Leadership
Professional Networking
Skill Building
Why do I coach?
I spent 25 years on the vendor side of some of the most critical technology shifts and technology decisions executives make building the value narrative for the c-suite and board. Along, the way, I was fortunate to have several of my own mentors and coaches. During highly uncertain and hyper fast periods, executives were making bets without a structured way to think them through. Coaching is where I can be most useful not as another advisor, but as someone who has lived the inside of this problem and can sit alongside an executive while they work through it.
Work Experience
Founder & Managing Director
Value Signal Advisory LLC
May 2026 - Present
AI value and strategy executive advisor to COOs, CFOs, and CIOs
Global Head of Value Realization
SAP
2025 - 2026
* Developed and initiated a global, AI enterprise-scale value realization program to engage with customer executive stakeholders to ensure alignment of investments to business outcomes. AI, Value Realization and +2 skills
AI and Platform Value Practice Lead
ServiceNow
January 2021 - September 2025
Spearheaded AI and digital transformation initiatives, empowering customers to maximize value from ServiceNow platform capabilitied through AI, vertical solutions and enterprise transformation initiatives. Advised C-suite and board-level buyers on platform strategy, governance and capability roadmaps. Built and led teams of 7-10 value strategists aligned with strategic account pursuits. GenAI, Cloud Computing and +6 skills
Growth and Customer Strategy Practice Lead
Salesforce
September 2018 - January 2021
Translated complex AI platform capabilities into board-ready investment and value realization strategies for CFOs, CIOs, and LOB stakeholders. Software as a Service (SaaS), Cloud Computing and +4 skills
Sr Director, Customer Value Consulting
Salesforce
December 2015 - September 2018
Advised Salesforce’s most strategic enterprise clients in quantifying the tangible business value and roadmaps for connecting enterprises, partners, and employees through industry solutions. Software as a Service (SaaS), Strategy and +5 skills
Principal, High Tech Strategy Practice
Strategy&
April 2015 - December 2015
Advised enterprise, consumer hardware, and software C-suite clients on growth strategies, portfolio management, GTM planning, and development of product and solution platform capabilities. Software as a Service (SaaS), Strategy and +6 skills
Sr. Executive Director
Cisco
January 2000 - August 2015
Principal
Kearney
July 1994 - January 2000
Craig was also given offers to work at
Snowflake
Amazon
Education
Purdue University
Bachelor of Science, Industrial Engineering
Olin School of Business
Master of Business Administration - MBA, Corporate Strategy
Kellogg School of Management (Northwestern)
AI Digital Tranformation (Exec Education), AI
MIT Sloan
Ai Strategy (Exec Education Program), AI
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