Leland+ Content Library

What is Market Research?

Learn the fundamentals of market research, including key methods and how to use data to make smart business decisions and gain a competitive edge.

Setting Up Context in Design Critiques

Learn how to set the stage for effective design critiques. Provide the right context to get actionable, constructive feedback and improve your designs.

Impactful Interview Best Practices

Learn the dos and don'ts of a successful interview, from preparation to follow-up, to make sure you land the job.

UX Metrics

Learn the key metrics to evaluate the success of your designs. This guide shows you how to measure user behavior and prove your impact.

Gestalt Principles

Master the Gestalt Principles of perception to create powerful, intuitive, and visually harmonious designs that captivate and guide your users.

Requirements Gathering for UX Designers

Master the essential skills for gathering project requirements. Learn how to work with stakeholders to define project scope and create better products.

Universal Design

Learn the seven principles of universal design to create products that are usable by everyone, regardless of age, ability, or background.

Design Affordances

Learn what design affordances are and how to use them to create intuitive, user-friendly designs that guide people to interact with your product.

Digital Accessibility

Learn the principles of digital accessibility and how to create inclusive designs that can be used and understood by all people, regardless of ability.

What is Design Strategy

Learn how to use design strategy to align user needs with business goals, drive innovation, and make a lasting impact.

How to Write a Cover Letter That Gets You Hired

An ex-consultant shows you how to write a cover letter that stands out and lands you an interview at a top company.

Intro to using Figma

Learn the basics of Figma to start designing your own websites and apps. This guide covers the essential tools and features you need to know.

Figma Slides

Learn to design stunning presentations and pitch decks using Figma. Ditch the boring templates and stand out with professional, custom slides.

Prototyping

Learn the fundamentals of prototyping. This guide covers the different types and tools to help you test and iterate on your designs.

Oil & Gas Upstream Technology Case: Advanced

Crack an advanced operations strategy and organizational behavior case for a multinational oil and gas company. This technically difficult case challenges you to address competitiveness issues in the upstream gas division.

Writing a Holistic Set of HBS Essays

Your first-draft essays for Harvard Business School probably aren't what you think they are. Listen to two of Leland's top coaches help you see why, and more importantly, know how you can elevate them to a point where you can "go to school in the Boston area".

How to Research Potential Companies

Go beyond the website. Learn how to research companies effectively to ace your interviews and find a role that's the perfect fit.

Crafting a Resume That Wins Fletcher School Admissions

See the actual resume that got one student accepted into The Fletcher School at Tufts University.

SAT Reading/Writing: Vocab in Context

Learn how to determine word meanings from context and boost your SAT Reading & Writing score.

Ace Your Behavioral Interview

Learn the top 10 common behavioral questions and what interviewers are really looking for, from leadership skills to conflict resolution.