Leland+ Content Library

Popular on Leland+

How Might We Framework Summary Guide

How Might We Framework Summary Guide

Reference covering what HMW is, how to write HMW statements step-by-step, good vs. bad examples with explanations, common mistakes to avoid (prescribing solutions, being too vague, ignoring research), insights for creating your own HMWs, and validation checklist. Use this to turn each key insight into 2-3 different HMW framings and select the most inspiring ones.

Angela C.
Angela C.
How Might We Examples: 12 Companies Across B2B & B2C Industries

How Might We Examples: 12 Companies Across B2B & B2C Industries

Comprehensive examples guide showing Meh → Better → Best HMW progression for 12 real companies across diverse industries: EdTech (Udemy), Personal Finance (Mint), Wellness (Headspace), Food Delivery (DoorDash), Fitness (Peloton), Collaboration (Slack), Sales (HubSpot), Recruiting (Lever), Analytics (Mixpanel), Customer Success (Zendesk), DevOps (GitHub), and Finance (Brex). Each example includes the customer insight, three HMW versions with explanations of why each works or doesn't, and industry-specific patterns.

Angela C.
Angela C.
BCG Casey Chatbot 2 – Interstate Highway Corp (Highroad)

BCG Casey Chatbot 2 – Interstate Highway Corp (Highroad)

Practice test 2

Ian G.
Ian G.
60 Days From MBA Deadlines: What You Should be Focused On

60 Days From MBA Deadlines: What You Should be Focused On

Deadlines approaching? Learn the critical steps to refine your MBA applications, essays, and recommendations in the final 60 days!

Faisal K.
Faisal K.
Mock McKinsey PEI with 2 McKinsey Alums

Mock McKinsey PEI with 2 McKinsey Alums

The McKinsey Personal Experience Interview (PEI) can be just as challenging as the case—if not more. In this session, two McKinsey expert coaches James H. and Christina B. will walk through a live mock PEI, showing you exactly how top firms evaluate leadership, impact, and problem-solving in behavioral interviews. ​Whether you’re just beginning your prep or refining your final stories, this event will give you a front-row look at how to succeed in one of the most critical parts of the McKinsey interview process.

Christina B.
James H.
2 contributors
Executive Systems for Life and Work: Applying CEO-Level Tools to Your Personal and Family Life

Executive Systems for Life and Work: Applying CEO-Level Tools to Your Personal and Family Life

The best leaders don’t just run great companies—they run their lives with the same level of clarity, structure, and purpose. In this session, expert Leland coach Gwen T. will share how to apply executive-level systems and frameworks to your personal and family life to create more alignment, efficiency, and peace of mind. ​You’ll walk away with practical, easy-to-implement strategies to operate your life like a high-performing organization—without losing sight of what matters most.

Gwen T.
Gwen T.
Interview Synthesis Guide: From Data to Decisions

Interview Synthesis Guide: From Data to Decisions

Step-by-step synthesis guide covering the 5-step process (consolidate, identify patterns, prioritize, validate JTBD, decide what to build), pattern-finding questions to ask across interviews, priority framework matrix, common synthesis mistakes to avoid, signs you've done good synthesis, and an action plan.

Angela C.
Angela C.
The How Might We Framework for Reframing Problems

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

Angela C.
Angela C.
Standout Strengths: Crafting Your MBA Story

Standout Strengths: Crafting Your MBA Story

Crafting a standout MBA application starts with understanding where you truly shine. In this session, you’ll learn how to identify the strengths that drive your contributions and unique leadership style—and how to communicate them with clarity and authenticity.

Jennifer P. D.
Jennifer P. D.
Summarizing & Synthesizing (Using ChatGPT)

Summarizing & Synthesizing (Using ChatGPT)

Learn how AI condenses complex information into actionable summaries and takeaways.

Breanne W.
Breanne W.
BCG Casey Chatbot 5 – AeroView (Spacescan)

BCG Casey Chatbot 5 – AeroView (Spacescan)

Practice test 5

Ian G.
Ian G.
Customer Discovery Interview Guide: Questions, Structure & Best Practices

Customer Discovery Interview Guide: Questions, Structure & Best Practices

Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.

Angela C.
Angela C.
FAQs for Profitability

FAQs for Profitability

An overview of FAQs for profitability frameworks for management consulting.

Ian G.
Ian G.
What is Customer Discovery?

What is Customer Discovery?

Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.

Angela C.
Angela C.
BCG Casey Chatbot 10 – National Health Trust (Ministry of Health)

BCG Casey Chatbot 10 – National Health Trust (Ministry of Health)

Practice test 10

Ian G.
Ian G.
Why AI? Setting the Foundation

Why AI? Setting the Foundation

Understand the purpose of AI in organizations and how a people-first approach drives lasting value.

Breanne W.
Breanne W.
 Making a Law School Prep Plan: How to Ace the LSAT and your Application

Making a Law School Prep Plan: How to Ace the LSAT and your Application

Applying to law school takes strategy—from your LSAT prep timeline to how you craft your personal statement. In this session, expert Leland coaches Eshaan S. and Machmud M. will walk you through how to build a smart, structured plan that sets you up for success across every part of the process. ​By the end, you’ll have a clear roadmap for tackling the LSAT, managing your application materials, and presenting your best self to admissions committees.

Machmud M.
Eshaan S.
2 contributors
BCG Casey Chatbot 8 – Lifeguard (Vivita Project Wapple)

BCG Casey Chatbot 8 – Lifeguard (Vivita Project Wapple)

Practice test 8

Ian G.
Ian G.
Cracking College Admissions: Insights from Experts

Cracking College Admissions: Insights from Experts

​College admissions is more competitive and complex than ever. Between building a strong academic profile, highlighting extracurricular impact, and telling your story authentically, students often wonder what really matters most to admissions officers. ​In this session, you’ll hear from experienced coaches Annabella G. (Columbia), Alex T. (Caltech), Lucy G. (Harvard) who will break down the college application process and share what top schools are actually looking for. We’ll cover how to approach essays and supplements, strategies for building a balanced school list, and ways to stand out beyond test scores and GPA.

Lucy G.
Annabella G.
Alex T.
3 contributors
Breaking Into Product Management: Real Stories

Breaking Into Product Management: Real Stories

Real stories from product managers who transitioned from other fields

Thang P.
Thang P.

Looking for something specific?

Tell us what else you’d like to see!

Documents Folder
Sign in
Free events
Bootcamps