Leland+ Content Library

Industry & Business Knowledge: An Intro

Get an introduction to the key industry and business concepts you need to know for your consulting interviews. This guide covers the basics of business models, value chains, and competitive analysis.

The Perfect "What's Your Favorite Product" Response

Master the "What's your favorite product?" interview question. Craft a compelling answer that showcases your product thinking!

Vets2U Case Study: Mobile Vet Services Strategy

An in-depth analysis of the Vets2U business case. We'll explore their strategy and propose solutions for the future of mobile veterinary services

Company Research: Talk to an Insider

Learn how to connect with and get a response from employees at your target companies. We'll give you the strategies you need to talk to insiders and ace your interviews.

The PM Phone Screen Interview

Crack the PM phone screen. Learn how to prepare, what to expect, and what will land you an interview.

Resume Example for Incoming APM Intern

See a real resume used by a U.S.-based CS major to land interviews at top consulting firms and tech PM internships.

Company Research to Ace Your Interview

Learn how to research companies to master your next interview. We'll show you how to find the right information, structure your answers, and stand out from the competition.

Columbia Short Essay Example– Why “King” by Florence + the Machine Resonates

A powerful reflection on reclaiming identity and agency through music, using “King” as a personal anthem against the backdrop of religious expectations and evolving definitions of womanhood.

Food Delivery Margins: A Profitability Practice Case

Crack a profitability case for a food delivery company. Learn to analyze margins, identify key cost drivers, and develop a strategy to increase profitability.

Synergies vs. Dissynergies: What Really Drives Deal Value

Break down the key differences between synergies and dissynergies—and how each impacts success.

Example: Professional Resume for an Experienced Hire

A resume for a full-time experienced hire, highlighting a background in product management at a major tech company.

How to Quickly Improve Your GRE Essay Score

A detailed guide with tips and strategies to help you get a top score on the GRE Analytical Writing section.

Persuasion Story Example: Behavioral Interview Guide

A sample persuasion story for a behavioral interview, detailing how to use data and a clear business case to get buy-in from a skeptical boss.

The VC Business Model

Get a clear, concise overview of how venture capital firms operate, make money, and drive innovation in the startup world.

Kellogg Deferred Essay Example – Leadership, Resourcefulness, and Community Impact

An essay detailing how quick thinking and persistence helped secure funding, lodging, and institutional support for a national dance competition, while laying the groundwork for future student leaders.

Winning NYU Nordlicht Scholarship Essay

This essay leverages green energy experience and a passion for system-level leadership to make a compelling case for the Nordlicht Family Scholarship.

APM Intern Offer Example Resume

Check out a high quality resume that got accepted to an APM intern position.

Secondary Story Example

See a successful secondary story example and learn how to create your own standout response.

Sample Answer: "Why This Company?"

Learn how to answer the question "Why this company?" with confidence. We provide a sample answer and a framework to help you craft your own perfect response.

MBA Application Tracker for Multiple Schools

Download a pre-formatted tracker to help you organize all of your MBA application tasks.