Leland+ Content Library

PMM Case Study Frameworks: A Complete Guide

Master product marketing case studies with this complete guide. We break down the essential frameworks you need to ace your interviews.

McKinsey Resume Example – Fashion to Consulting Career Pivot

An MBA resume illustrating a transition from global fashion production to strategy consulting, with strong results in supply chain efficiency, cost optimization, and startup advising.

Essay Worksheet: Before You Hit Submit

7 key checks and a writing/review checklist to help you craft compelling MBA essays that showcase your impact and tell a coherent story.

Stanford GSB Interview Guide

This guide provides essential information and strategies for preparing for the Stanford Graduate School of Business interview, including scheduling, interview format, and leveraging the Stanford Leadership Behavior Grid.

Atlassian APM Intern Challenge Example — Prompt & Response (AllTrails)

A real product case prompt & solution from Atlassian's 2021 APM Intern application. This applicant used AllTrails as the focus of their case.

Lumber Competition Case Interview Practice

Tackle a competitive lumber market case—analyze supply, pricing, and strategy to win the market share battle.

Kellogg Essay Example - Leadership and the Habit of Service

A values-driven essay reflecting on how the principle of serving others has shaped the applicant’s leadership—across school, military, and civic life—and continues to guide a future in public service.

Tips for Learning GRE Vocabulary

A GRE and GMAT coach shares her favorite tips for learning new vocabulary through fun, interactive, and proven methods.

APM Intern Example Resume - Previously in SWE

Real resume from a UMD CS major showcasing internships, projects, and leadership in tech and product development.

Example APM Intern Resume

A resume that got this applicant multiple offers for Associate Product Manager (APM) programs.

Common List of Behavioral Questions

See a list of common product management behavioral interview questions and understand what attributes each question is testing for.

Product Case Interview Prep: “What’s Your Favorite Product?

​​​​It might sound simple, but “What’s your favorite product and why?” is one of the most revealing questions in a PM interview—and one of the easiest to underthink. In this interactive workshop, Christina P., experienced PM and top Leland coach, will show you how to approach this question like a product thinker. ​You’ll learn how to move beyond basic answers, structure a thoughtful response, and highlight the kind of insight interviewers are actually looking for. If you’re gearing up for product interviews, this session will help you turn a common question into a memorable first impression.

MBA Resume: Investment Banking to Business School

See how an investment banking professional crafted a compelling MBA application resume.

Market Sizing Drills - Practice

Hone your estimation skills with these practical drills. Learn the frameworks and techniques to confidently tackle market sizing questions in any interview.

Stanford "What Matters Most" Reflection Questions and Tips

Master the Stanford GSB "What Matters Most" essay with these reflection questions. Discover your authentic story and define your impact.