Leland+ Content Library

Sample MBA Waitlist Essays

Nine real waitlist essays that earned admission to Stanford GSB, HBS, Kellogg, Columbia, LBS, NYU Stern, and other top programs. See exactly how successful candidates addressed weak spots, shared meaningful updates, and made the case for fit, giving you concrete models before you write your own waitlist letter.

Preparing for PE Case Study Interviews [5/25/2026] (Recording)

Case study interviews in private equity can feel open-ended, and many candidates struggle to know how to approach them with structure and clarity. This session is for candidates preparing for private equity interviews who want a clearer approach to tackling case studies. You’ll learn how to break down an investment prompt, evaluate risks and returns, and communicate your recommendations in a way that reflects how investors think. Join live to ask questions about specific case formats and get guidance on how to improve your approach. The speaker is a private equity expert who regularly coaches candidates through case study prep. They’ll share the patterns they see across strong performances and the kinds of feedback typically given in 1:1 interview prep sessions.

Sample MBA Reapplicant Essays

Six real, successful reapplicant essays from candidates admitted to top MBA programs. See exactly how they addressed past weaknesses, demonstrated growth, and reinforced fit, giving you concrete models to study before drafting your own second-chance essay.

Example MBA Side Letters

A curated set of real, successful side letters covering both the general format and the specific question prompts required by Chicago Booth, Duke Fuqua, and London Business School. A "general" style side letter (like those requested by INSEAD) is also included. See exactly how effective recommenders structure their letters and answer each school's questions before briefing the person writing yours.

Guide to Negotiating MBA Scholarships

Everything is negotiable, including your MBA scholarship. This guide walks you through the full strategy for increasing your award, from leveraging competing offers to highlighting recent achievements to following up effectively, plus four plug-and-play email templates covering the most common scenarios so you can negotiate with confidence.

Example Optional Essays for MBA Applications

The most comprehensive optional essay sample library you'll find: 20+ real, successful examples organized by scenario. Whether you're explaining a low GMAT, a work gap, your recommender choice, or a unique background, see exactly how admitted candidates handled the same challenge before drafting your own.

How to Write an MBA Goals Essay

A complete framework for writing the goals essay that nearly every MBA program requires. Learn the winning formula, then use fillable tables to map your goals, select supporting past experiences, and connect to opportunities at up to four target schools. At the end, you'll have everything you need to draft a focused goals essay.

Developing Your Best MBA Stories

Build the foundation every strong MBA application stands on: a library of your best stories. This worksheet guides you through the STAR structure across twelve categories, including the three required for any competitive application. Develop them once, then adapt to every school's essays, short answers, and interview questions.

MBA Optional Essays - Your Complete Guide

The optional essay is one of the easiest places to hurt your MBA application. This guide shows you when to write one and when to skip it, with a real successful example explaining a low GMAT quant score and a clear framework for addressing extenuating circumstances without overexplaining.

Complete MBA Reapplicant Essay Guide

Reapplicants face a challenge that first-time candidates don't: proving you've genuinely grown since your last attempt. This guide walks you through exactly what a strong reapplicant essay includes, from refined goals to new leadership to addressing weak spots. Includes multiple real, successful reapplicant essays.

Writing your MBA Goals Paragraph

A focused exercise for drafting the goals paragraph that anchors your entire MBA application, from essays to interviews. Map your short- and long-term roles, target companies, and intended impact in a structured table, then translate it into a 100-150 word paragraph using the included checklist. At the end, you'll have a sharp, reusable goals statement you can adapt across every school.

How to Build Your MBA Brand

Most MBA applications blur together because candidates tell good stories without a unifying message. This fillable worksheet helps you define one. Work through eight sections covering your vision, differentiators, defining moments, signature strengths, and blind spots, then distill it all into key brand messages and an "I am" statement you can carry across essays, resume, LORs, and interviews.

MBA School Selection Exercise

A structured exercise for choosing MBA programs that actually fit your goals, not just the rankings. Read the guidance on what to evaluate (brand, academic focus, network, etc.), then use the fillable research table to compare your shortlist across all eight factors side by side. Ideal before you commit to a final school list.

Mega AI Prompt Library - MBA Applications

A complete prompt library for using AI as your application co-pilot, organized by stage from school selection through final decision. Copy and paste 60+ ready-to-use prompts covering goals planning, personal branding, essay drafting, recommender strategy, application forms, interview prep, waitlist letters, and scholarship negotiation. At the end, you'll have a faster, sharper application without losing your authentic voice.

Office Hours with a Senior Software Engineer [5/24/2026] (Recording)

We're going to help you get clarity around these questions: 1. Is software a good fit for the life I want? 2. What does it take to become a software engineer? This will also be an open session to ask a question about software from someone who has been living and breathing it for the last decade. People of all experience levels are welcome!

MBA Goals Planning Exercise

A structured exercise for building MBA goals that connect logically and feel earned. Work through guidance on what makes goals strong, then complete fillable tables covering your short-term role, long-term vision, "aha" moment, MBA development areas, and supporting experiences. Ideal early in the application process, before you start drafting essays.

Personal Statement Coaching Session (Stanford Law Student) [5/22/2026] (Recording)

Are you gearing up for law school applications and looking for guidance on crafting a standout personal statement? Join me, Matthew, a current Stanford Law student, for an insightful coaching session focused on application strategy and essay writing. With a background in Cognitive Neuroscience from Washington University in St. Louis and diverse experiences ranging from legal internships to public speaking at the United Nations and TEDx, I bring a unique perspective to the table. My journey has equipped me with the insight to help students — especially those with diverse or unconventional backgrounds — craft their stories compellingly and cohesively. Don't miss this opportunity to refine your personal statement and strengthen your application. Space is limited, so RSVP now to secure your spot!

Nailing the McKinsey PEI [5/22/2026] (Recording)

After this session, you will know how to structure a Personal Experience Interview response that resonates with McKinsey evaluators, including how to select the right stories, frame leadership moments with the right level of specificity, and avoid the pacing mistakes that consistently undermine otherwise strong candidates. The focus will be on how McKinsey interviewers actually probe PEI stories and what they are listening for beneath the surface of your answer. Attending live means you can ask about your specific story or background and hear how I respond to the details of your situation, which a recording cannot replicate. I work with consulting candidates on PEI preparation regularly, and what I share here reflects the patterns I see across candidates who successfully navigate this round.

8 Steps to an MBA App: 5) Why an MBA? Why now? Your contributions?

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the fifth of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will define exactly what you need from an MBA and articulate the value you will bring to an MBA community, making sure you can answer the questions of why an MBA and why now successfully. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual videos if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by clearly defining why you need an MBA now and what you will contribute to your future program: • Identify the specific skills, experiences, and perspectives you need from an MBA. • Clarify the academic, leadership, and experiential gaps your MBA must fill. • Articulate the perspectives, experiences, and strengths you will contribute to your MBA community. • Ensure your application shows both readiness for the MBA and a clear reason for pursuing it now. This is the phase where your goals and identity connect directly to the MBA itself. Instead of simply saying you want an MBA, you will clearly explain why this step is essential for your growth and how your presence will enrich the classroom and community. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify exactly how an MBA fits into your journey and demonstrate both readiness and contribution, this is your next step. Message me to receive a copy of the Why an MBA Why Now Worksheet I mentioned in the video!

Interviewing Strategies for AI Careers [5/22/2026] (Recording)

After this session, you will know exactly where AI tools accelerate sales performance and where they tend to create a false sense of productivity. Specifically, you will walk away with a clear framework for evaluating AI in your pipeline, an honest look at which sales tasks AI handles well versus where human judgment still wins, and practical guidance on integrating AI into outreach without losing the personal signals that actually close deals. Attending live means you can bring your specific workflow or stack and hear a direct response to your situation, not a generic answer recorded months ago. The coach works inside sales organizations daily and will share the patterns and failure modes they observe firsthand, giving you a slice of how a practitioner actually thinks through these decisions.