How to Approach the GSB 'What Matters Most' Essay [7/10/2026] (Recording)

After this session, you will know how to frame a "What Matters Most" essay that feels personal without losing strategic clarity. We will cover how to identify a theme that is both authentic and differentiated, how to structure your response to signal self-awareness rather than just achievement, and where most applicants lose the reader's attention in the opening lines. Attending live means you can describe your specific situation and hear how the coach thinks through it in real time, which a recording cannot replicate. The coach works with GSB applicants regularly and will share the patterns that distinguish essays that resonate from those that read as generic, giving you a clear lens to apply to your own draft.