Making Your “Why This School” Essays Impossible to Ignore

“Why this school?” is one of the most common—and most poorly executed—application essays. In this session, expert Leland coach and former AdComs at Chicago Booth Tim F. will break down what admissions committees actually look for and why generic answers fall flat. You’ll learn how to research programs deeply, connect your goals to specific resources, and write essays that feel personal, credible, and impossible to ignore.