About Sierra

I'm a University of Virginia "Double Hoo" (BA in English, MBA from Darden) with a passion for creativity, and an eye for extraordinary brands and people. I started my career at Bank of America and Anheuser-Busch, where I led several teams and multi-million dollar marketing campaigns. I then ran several private-equity backed small-brand portfolios before earning my startup stripes at in Austin, Texas at Wellsmith, a health-tech app focused on chronic disease management, and O2, a small beverage brand. As a coach, my superpower is helping you articulate why you're a fascinating, wonderful human being. Together, we'll uncover your strengths, figure out how best to showcase them, and put forward a dynamite application. I don't stop until I've made you irresistible to the admissions committee.