Irasema Romero

Director, Corporate Communications

Director, Employee Communications • Promoted to lead enterprise employee communications for AT&T’s holding company during the critical lead-up to and early months of the COVID-19 pandemic, supporting a global workforce of 240,000 employees. • Partnered with Corporate Communications, HR, and Legal to design and deploy enterprise-wide crisis communications protocols focused on employee safety, transparency, and trust. • Advised senior leaders on high-stakes, rapidly evolving messaging, balancing speed, accuracy, and empathy in an unprecedented environment. • Managed and coached a team of communicators delivering clear, timely communications across global internal channels. Director, Employee & Executive Communications • Selected to lead employee and executive communications for AT&T’s $4B expansion into Mexico, integrating two wireless acquisitions and launching the AT&T brand in a new market. • Advised senior leaders on high-stakes, rapidly evolving messaging, balancing speed, accuracy, and empathy in an unprecedented environment. • Orchestrated an integrated communications campaign positioning AT&T’s long-term investment in Mexico, spanning executive engagements, employee communications, and cross-functional coordination. • Led a team of 15 communicators, managing bilingual (English and Spanish) communications initiatives to reach 15,000+ employees, including retail store reps and network fleet teams across the country. • Created Nuestro Mundo, an employee newscast, and launched Historias AT&T, a podcast amplifying employee voices and strengthening connection across the organization.