
Joanna Zhang
5.0
(8)
Top 1% Case Coach | McK recruiting lead | 200+cases | 60+ Intl. offerees
1,215 min coached
Studied at Bocconi University
Worked at McKinsey & Company
Successful clients at
Available tomorrow at 3:00 PM UTC
Hi - shoot me a quick message if you don't see availabilities that could work for you here. Do not hesitate to reach out with any questions - excited to talk to you!
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Joanna's Coaching Offerings
Custom hourly · $69/hr
Get help with AI Automation, AI Deck Building, and .
Joanna’s Management Consulting Qualifications
Coaches professionally
Experience level: Consultant
60+ people coached for Management Consulting
Joanna has helped clients get into these companies:
While being a recruiting lead at McKinsey gave me the playbook, my unique coaching method is what makes the difference. I'm a top 1% coach new to LeLand with my tested drill method that can help you to tackle any unconventional case interview with confidence and creativity. We’ll take a comprehensive look at the entire interview process (both case and PEI), and run drill sessions to master each component—Math, frameworking, chart reading, brainstorming, starting and closing the case—until you feel 100% in each area. We’ll also practice the positive self-talk that helps you overcome challenges during interviews, because at the end of the day, so much of this is mental. I’ve coached 60+ students who have achieved a 100% success rate in securing consulting offers, with nearly half of them from the world’s most prestigious firms (MBB and Tier 2). While I bring the rigor and strategic thinking from my three years at McKinsey, my clients know me for my “soft but powerful” leadership style. I’m here to make this challenging process feel fun and empowering, ensuring your unique personality shines through as your greatest asset. Before Leland, I have been posting on social media platforms on how to excel in MBB interviews and generating 500k+ views in 1 month. Whether you're looking to master case/behavioral interviews or refine your application materials, I'm here to help you succeed. Background: ex-Junior Engagement Manager at McKinsey & Company, where I specialized in consumer, TMT, and healthcare sectors, focusing on customer experience, go-to-market strategies, and pricing. Currently, starting out my leather good business. Very experienced with international candidates who speak English as second language and trying to break into consulting in an English speaking country.
Joanna can help with:
AI Automation
AI Deck Building
AI Fundamentals
AI Strategy & Plans Development
Behavioral Interview Prep
Case Interview Prep
Case Math
Cover Letters
Frameworks
General Exploration
Job Search Strategies
LinkedIn Review
Networking Strategy
Presentations
Promotion Strategy
Resume Review
Salary Negotiation
Skill Building
About Joanna
Hello! I’m Joanna, a former McKinsey junior Engagement Manager (EM) who spent three years leading recruiting for my school and practice. My consulting interview journey began when I was only a sophomore in college, running mock interviews with juniors and seniors who had already landed full-time and summer offers from MBB firms. I know the MBB interview process inside and out, and the moment I got my own MBB offer, I started coaching more aspiring consultants to land their dream jobs all over the place. I totally get it - you want this SOOOO much, and you’re looking for someone who can empower you. My mission is to over-prepare you, so you can walk into your interviews feeling confident, prepared, and, most importantly, like yourself. Let’s work together to get these offers!!
Why do I coach?
I was an international student afraid of speaking in English when I first came to the US at 15—and I cannot emphasize enough how important it was to have the right mentors when I needed advice and coaching. I never would have believed you if you’d told my younger self that one day I’d be working on some of the most important strategies you read about in the news. During my time in a demanding consulting environment, I came to deeply appreciate my female mentors and their core strengths—blending empathy, compassion, and vulnerability with resilience, allowing for deeper connections and effective leadership without the rigidity of pure toughness. I aspire to be one of those mentors. And I hope I can help you understand there’s more to the “standardized” interview process—your personality matters, and it’s one of your greatest assets.
Work Experience

Chief of Staff
OMI
March 2024 - Present
Accelerate a 30-year-old brick-and-mortar leather goods brand with 1000 stores based in China, through: 1. Growing online revenue by 300% through driving TikTok lives-streaming strategies and influencers strategies, with minimum budget 2. Revamping the branding position to attract younger customer segments with higher spending power, improving the average order value by 85% in a span of 6 months 3. Building AI agents to automate collaboration work flows and visual designs, while reconstructing working teams and talents profiles to improve output per capita by 40%

Senior Business Analyst
McKinsey & Company
September 2021 - March 2024
Sectors: Consumer, TMT, and Healthcare Topics: CX, GTM strategies, pricing

President, Founder
Interview Kickstart
February 2020 - September 2021

STEM Annotator
Student International Business Council
February 2018 - November 2020
Served on the Board of Directors for Notre Dame's largest student-run organization; oversaw 10+ projects and developed sustainable relationships with companies including Salesforce, Microsoft, Raytheon, Stryker, the Big 4, and Accenture. We have successfully restructured and expanded the STEM Division to attract more non-business students and strengthened ND presence in Tech Industry. Past project experiences include: -Deloitte Technology Consulting (Project Leader) -PwC Advisory (Project Leader) -West Monroe Partners Technology Consulting (Project Leader) -Bain & Company Consulting (Travel Team Member) -EY Business Strategic Advisory (Travel Team Member) -L.E.K. Consulting (Travel Team Member)
Education

Bocconi University
Summer Program, Fashion and Design Management
2020 - 2020

Mendoza College of Business
Bachelor of Business Administration - BBA, Business Analytics Major
2017 - 2021
Activities and societies: Student International Business Council; Chinese Scholars & Students Association; Concert Chorale; Design for America; Unleashed Social Venture; Student Government; Global Professional Experience Program
8 Reviews
Overall Rating
5.0
Knowledge
5.0
Value
5.0
Responsiveness
5.0
Supportiveness
5.0
Joanna has helped Leland clients get into Georgetown University School of Medicine
Joanna has helped clients get into these companies: