
Annika F.
5.0
(11)
ex-Bain | MBA (HEC Paris) | ICF Coach | Case Mastery & Performance Coaching
2 followers
Studied at International Coaching Federation
Worked at Bain & Company
Successful clients at
Available today at 5:00 AM UTC
Usually responds within 7 hours
Questions? Start chatting with this coach before you get started.
Annika's Coaching Offerings
Nail the Consulting Case + Other Interviews
Crush the interview through casing drills, frameworks, mock interviews, and more.
Starting at $7955h+ of coaching
Advance Your Consulting Career
Expert coaching to elevate your skills and achieve your consulting goals.
Starting at $1,59010h+ of coaching
Land a Consulting Offer — Getting Started
Tailored guidance on networking, resumes, interviews and more.
Starting at $7955h+ of coaching
Custom hourly · $159/hr
Get help with Skill Building, LinkedIn Review, and .
Annika’s Management Consulting Qualifications
Coaches professionally
Experience level: Case Team Leader
100+ people coached for Management Consulting
Annika has helped clients get into these companies:
Hi, I’m Annika Friesen, an ICF-certified coach, entrepreneur, and former Bain consultant. I bring a unique perspective as both a post-MBA and industry hire. I began my career at KPMG in audit, gained industry experience, and later joined Bain in an MBA hiring batch after working in education one year post MBA. This means I understand the challenges of both entry paths and can help you navigate whichever journey you’re on. Throughout my career, whether advising clients at Bain or coaching candidates and executives, I’ve been passionate about helping people make bold moves and transform their lives. My mission is to combine insider consulting insights with professional coaching to help you land offers and step confidently into your next chapter. My coaching is holistic and tailored, covering case, fit, and the small nuances that most coaches miss. Together we’ll build on your strengths, close gaps, and prepare you to stand out with confidence and clarity.
Annika can help with:
Skill Building
LinkedIn Review
Case Interview Prep
Promotion Strategy
Presentations
Cover Letters
Resume Review
Networking Strategy
Salary Negotiation
Job Search Strategies
Frameworks
Behavioral Interview Prep
General Exploration
Case Math
Annika also coaches for MBA and Career Coaching. View all.
About Annika
I’m a Leadership and Career Coach with 13+ years of experience across consulting, finance, and strategy including my experience at Bain & Company and KPMG. I’m a CPA, CA, hold an MBA from HEC Paris, and am an ICF-certified coach. On Leland, I coach in three areas: Case Interview Prep, MBA Admissions, and Career Strategy for ambitious professionals navigating pivots or growth. My coaching blends the structure and strategy of my consulting background with the empathy and clarity needed to help clients feel understood while moving decisively toward their goals. Whether you’re preparing for consulting interviews, exploring an MBA, or redefining your career direction, I’ll help you clarify your goals, strengthen your narrative, and move forward with confidence and purpose.
Why do I coach?
I’ve always been drawn to understanding people’s potential. What drives them, fulfills them, and helps them thrive. Throughout my career, I've seen how many talented professionals were achieving success yet still seeking clarity and alignment about what’s next. I coach because I believe we can all design our dream careers and lives, but it’s far more strategic, focused, and sustainable when done with the right support and resources. Growth happens when we’re challenged in a safe environment, where we can learn, experiment, and build the skills to perform at an elite level in real life. My mission is to bring both strategy and empathy to that process, helping ambitious professionals navigate transitions and opportunities with clarity, confidence, and purpose.
Work Experience

Founder and Coach
Annika Friesen Coaching & Consulting
May 2021 - Present
I coach ambitious professionals through career pivots, MBA admissions, and consulting interview preparation. My approach blends structured strategy with clear, actionable feedback — helping clients gain clarity, sharpen performance, and move confidently into their next chapter.

Consultant - Senior Consultant
Bain & Company
January 2023 - December 2025
Interviewer
Specific experience across Sustainability, Aviation, Investment Analysis, Sovereign Wealth, AI Prototyping, Public Sector, Professional Services, and collaboration with the World Economic Forum

Executive MBA Development Manager
HEC Paris
September 2021 - September 2022
Interviewer
•Refined EMBA application process for hundreds of candidates by reforming the qualification phase and preliminary interviews •Transformed the overall student recruitment process by developing digital videos, increasing student journey efficiency, and launching local city visits resulting in an increase in student enrollment •Acted as liaison with a major GCC-based partner for the launch of a partnered EMBA program
Investment and Business Development
Estée Lauder
January 2021 - March 2021
• Worked with Director, Commercial & Business Development on special projects including strategic education reform, financial and non-financial based analysis of channels, products, brands, and retailers and developed database for performance projection purposes • Engaged cross functionally, cross divisionally and coordinated among all participating EMEA affiliates to drive projects and obtain data

Manager - Interim/Contract Division
The Mason Group
November 2016 - November 2019
•Generated new business for The Mason Group and directly managed 45+ accounts and clients, while using strategic advisory skills to build a new pipeline of business •Selected to speak on behalf of The Mason Group at a CPA conference, increasing the brand awareness, reach, and relevance of the firm as a subject matter expert
Manager
KPMG
October 2012 - November 2016
Assurance (Consumer Markets Practice)(Completed CPA designation) Sr. Consultant Risk Advisory Manager, KPMG International
Education

International Coaching Federation
ACC
2024 - 2025
HEC Paris Business School
Master of Business Administration - MBA, Strategy
2020 - 2021
Admissions Committee Experience
Activities and societies: Recipient of HEC Scholarship for Excellence Project Manager, Sustainability Consulting Project with Moët Hennessy & Veuve Clicquot Ponsardin Student Social Media Manager Member of TEC (The Executive Committee) VP Wine & Spirits, HEC Retail & Luxury Club No. 1 European Business Schools Ranking 2021 - Financial Times No. 4 Global MBA Rankings 2022- QS No. 11 Full-Time MBA ranking 2022 - Financial Times No. 2 Best International Two-Year MBA Programs 2019 - Forbes
BrainStation
Certificate, SEO/SEM & Analytics
2017 - 2017
Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO)
Chartered Professional Accountants of Ontario
CPA, Accounting
2012 - 2015
University of Ottawa
Bachelors of Commerce, Accounting
2008 - 2012
11 Reviews
Overall Rating
5.0
Annika has helped clients get into these companies:


