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Description
Receive expert mentoring and coaching from a former Abbott, 3M and Align Technology global marketing leader to boost your product marketing career! This 3-session coaching package is designed for product marketing professionals seeking focused mentoring on skills development in key fundamental aspects of marketing such as: Competitive Analysis Market Research and VOC (Voice of Customer) Market Opportunity Assessment Business Case and NPV (Net Present Value) Analysis Minimum Viable Product (MVP) andTarget Product Profile (TPP) Definition Go-To-Market Strategy New Product Launch Planning Messaging and Positioning Marketing Campaigns Metrics and KPIs (Key Performance Indicators) We will also cover topic such as cross-functional team leadership and collaboration, effective communication, presentation skills and executive presence. In this 3-session sprint, we will roll up our sleeves and dive into your real-world marketing project deliverables to enhance your skills and achieve your goals! Package Includes: 3 Live Sessions (60 minutes each) Asynchronous support via email/messaging
What you'll get from this package
Focused coaching on key product marketing fundamentals applied to client's work and project deliverables
Tips for effective cross-functional teamwork
Coaching on communication and presentation skills to enhance performance in team meetings and leadership reviews (as needed)
Access to asynchronous support via email/messaging between live coaching sessions
Additional details
Coaching delivered via live sessions.
My approach is highly collaborative! We will start with a deep dive into client's objectives for coaching, baseline knowledge and desired areas for skill development. In sessions we will utilize client's real world project and situational needs for tailored coaching on product marketing fundamentals and application to work deliverables. You will receive the benefit of my 25+ years of experience in product marketing leadership and expertise to sharpen your technical skills as well as "soft" skills such as clear communications, team collaboration, and leadership engagement.
Services included:
Competitive Analysis
Promotion Strategy
Networking Strategy
Messaging and Positioning
Product Launch
Go-to-Market Strategy
General Exploration
Skill Building
Market Research
Marketing Campaigns
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Brian A.
Joined June 2026
5.0
Advance Your Career in Product Marketing | Ex-Abbott, Ex-3M | 25+ Yrs Exp
I’m Brian Anderson, a former Group Marketing Manager at Abbott and owner and principal consultant of Brian Anderson Strategy LLC! My passion is helping people grow and succeed through personalized career coaching and consulting services. I have deep industry expertise in medical devices and digital health technology and I specialize in helping individuals in product marketing to advance in their professional development as well as mentoring those desiring to move into product marketing from other fields. With over 25 years of experience in global product marketing management roles in world class companies including Abbott, 3M, and Align Technology, I have a successful track record of managing teams and coaching and developing marketing talent. I will bring my deep industry knowledge and leadership experience in marketing and product management to help others achieve their career goals!
$450
3h of coaching