Build an Investor-Level Pitch Deck with Claude Design & Excel
Most people use Claude as a chat assistant and stop there. The leap from "Claude writes my emails" to "Claude designs my website, my deck, my brand" is huge — and it's about workflow, not better prompts. This package teaches you the patterns I've actually used to ship real design work — at the level you're starting from. What's included: • Live, screen-shared sessions where you see exactly what I prompt, what Claude returns, and how I iterate • Real deliverables — every tier ends with at least one piece of design work you keep • The prompting frameworks I actually use: reference-based prompting, iteration loops, design-system extraction, multi-asset consistency • Tool-stack integration: when to reach for Claude Code vs. Claude in Chrome vs. Claude.ai vs. Cowork • Async support window between sessions for stuck moments and review (48-hour weekday turnaround) Best for coaches, consultants, creators, and founders who need design output but aren't designers — and for designers curious how Claude fits into a real workflow. How we'll work together, step by step 1. Scoping. Before we build anything, we settle what you actually need it to do, what you already have, and what "done" looks like for you. A wrong answer here costs the whole build. 2. We build it live, together. Not me building it and handing it over. You are driving while I show you the moves, because the point is that you can extend it yourself after I am gone. 3. First working version, in the session. You leave the first build session with something that runs on your own data, not a demo on sample data. 4. Refinement. We use it for a few days, you find the parts that do not fit how you actually work, and we fix those. Every build has a gap between what you asked for and what you needed. 5. Handover. The whole system is yours: the files, the prompts, the keys, and a short routine for keeping it current. 6. A 48-hour support window after the build. If something breaks, message me and we fix it.
What's included
Live, screen-shared. You watch me work and we co-build. I narrate prompt choices in real time so you internalize the why, not just the what. Every session ends with a tangible asset — not a worksheet. Between sessions, you keep going on your own. Send Looms or messages when you get stuck and I'll respond within 48 hours on weekdays; deeper review happens at our next live call. My curriculum is a default, not a contract. We start with a free intake call (~20 min) to assess where you're starting and shape the engagement around what you actually need to ship.
- A real-world deliverable per tier (one-pager, brand system, deck, site, or full creative pipeline)
- Prompting frameworks I actually use — reference-based, iteration loops, design-system extraction
- A clear map of when to use Claude Code vs. Claude in Chrome vs. Claude.ai vs. Cowork
- Recordings or transcripts of every live session for re-watch
- A personal playbook (Advanced tier) so you can keep producing without me
Meet your expert
Ben L.
Lead AI Instructor | 4x Top Coach | Build Agentic Systems for Work & Life
• Stanford GSB Alum, Class of 2021 -- see relevant background & experience below: • Coaching | Advised 400+ admits into Stanford GSB, HBS, Wharton, Kellogg, MIT Sloan, INSEAD, Haas, and more (230+ Leland reviews), while teaching multiple courses through Leland • What I'm Doing Now | Based in NYC, building a publication 'Staying Human', working on a stealth, marketplace startup, coaching and playing chess profssionally, and advising a slate of Seed to Series C startups through Elevate LLC • Public Policy | Prior to Stanford, worked on the Policy Team for the Chicago Mayor's Office under Mayor Rahm Emanuel, focusing on 5G infrastructure policy, criminal justice policy, and citywide corporate/economic development deals • McKinsey | Before policy, worked at McKinsey & Co , with casework focused on job training for the formerly incarcerated and workforce development for at-risk youth • PE / VC / Startup Advising | After Stanford, worked in Bain's Private Equity Group on various due diliegences, managed deals with several venture capital firms, and advised multiple startups on growth and go-to-market strategy • Professional Writing | Speechwriting in public policy & political environments, Lead Editor for Nondisclosure (Stanford GSB's magazine) and Managing Editor for the Stanford International Policy Review • Additional Writing | Crafting op-eds, ghostwriting for major publications, developing a fictional short story collection, policy deep dives, a book on chess applications to life, and application essays of all sorts • GMAT / Test-Taking | Scored in the highest percentile of GMAT test-takers, but more importantly I've honed my ability to help others extrapolate top test-testing strategies in the areas they're weakest • Additional Coaching Details | 5+ years experience working with >750 individuals on essay writing and resume professionalization for top consulting firms, MBA programs, execs, and the broader job market • Interview Training | I was interview-trained with McKinsey, helping me give high-quality mock interviews for MBBs and any MBA program; I've also held 10+ events through Leland on interview prep for McKinsey's PEI and GSB's interview process in particular
