1:1 Personalized Essay Workshop
You'll get a full workshop for a set of essays (e.g., Stanford GSB's "What Matters Most & Why" and "Why GSB" essays) -- which you can use for any set of essays. We'll go though 3-4 real-life examples of essays that worked and extrapolate techniques you can use to build a genuine narrative for yourself. My mentor, Glenn Kramon, GSB Professor, NYT Senior Editor, and teacher of the acclaimed "Winning Writing" course described the goal of this workshop best -- it will start you on a path from being one OF a million applicants to one IN a million. Even if you're feeling completely lost, unoriginal, or intimidated by the task, we'll work together to get you to a place where you stand out and land a spot at a life-changing MBA program. For additional services -- longer-term essay work, resume review, application strategy, and a complete application review, see the "Comprehensive Package" offerings on my profile! How we'll work together, step by step 1. Before we meet: three videos and four questions. Ze Frank's "The Human Test", Vonnegut on the shapes of stories, and a James Baldwin interview. None of them are about business school. They tune how you read your own writing: how someone brings an audience in, what they are actually trying to get across, and which moments land. Under an hour. 2. The workshop itself. 90 minutes, built out of roughly 20 MBA bootcamps and 100+ essay sessions. We read real essays from people who got in, in full: a "What Matters Most" and "Why Stanford" pair, two 250-character goals answers, and a before-and-after opening. You read first and tell me what you see before I say anything. The point is not whether you like them. It is that you understand how they function, so you can do it in your own voice. 3. What we extract. Stop writing for what you think they want to hear. Levels of depth, not topics. What is pushing you away from where you are and what is pulling you toward this specific future. Your contributions are your receipts. If a sentence could refer to anything, it is not good enough yet. Then we point every one of those at your own material while we are still on the call. 4. What you take away. The MBA Self-Discovery Workbook: 40 pages, 13 sections, 60+ questions on your goals, values, strengths, challenges, behavioral stories and story bank. Built for several sittings, not one. Most of it will never reach an essay, and that is the point: the thinking is the deliverable. For the full process after this, including unlimited drafts, a fact pack per school, editing and final review, see my Essay Unlimited and Comprehensive packages.
What's included
MBA Applicants to Stanford GSB (Traditional & Deferred) and other top MBA programs (e.g., HBS, Wharton, Kellogg, MIT) -- even if you feel you have a "common" background, my goal is to help you see there are genuine ways to stand out and fundamental principles to guide you in your writing.
- Exclusive access to 4 winning Stanford GSB Essays from admits & alumni
- Essay analysis, key pitfalls to avoid, and best-practice strategies for approaching essay writing
- Clear prompts to work through the Stanford GSB essays, and an appraoch to help you tackle the rest of your MBA essays
- Advice & questions with a Stanford alumnus who's helped nearly a dozen people get into GSB, HBS and all other top programs
- Writing pointers from someone with real-world experience in speechwriting, op-ed writing, fiction short stories, and in helping hundreds of individuals craft their personal narrative.
Meet your expert

Ben L.
4x Top MBA Coach | 400+ M7 Admits | xSpeechwriter | GSB '21
• Stanford GSB Alum, Class of 2021 -- see relevant background & experience below: • Coaching | Advised 400+ admits into Stanford GSB, HBS, Wharton, Kellogg, MIT Sloan, INSEAD, Haas, and more (230+ Leland reviews), while teaching multiple courses through Leland • What I'm Doing Now | Based in NYC, building a publication 'Staying Human', working on a stealth, marketplace startup, coaching and playing chess profssionally, and advising a slate of Seed to Series C startups through Elevate LLC • Public Policy | Prior to Stanford, worked on the Policy Team for the Chicago Mayor's Office under Mayor Rahm Emanuel, focusing on 5G infrastructure policy, criminal justice policy, and citywide corporate/economic development deals • McKinsey | Before policy, worked at McKinsey & Co , with casework focused on job training for the formerly incarcerated and workforce development for at-risk youth • PE / VC / Startup Advising | After Stanford, worked in Bain's Private Equity Group on various due diliegences, managed deals with several venture capital firms, and advised multiple startups on growth and go-to-market strategy • Professional Writing | Speechwriting in public policy & political environments, Lead Editor for Nondisclosure (Stanford GSB's magazine) and Managing Editor for the Stanford International Policy Review • Additional Writing | Crafting op-eds, ghostwriting for major publications, developing a fictional short story collection, policy deep dives, a book on chess applications to life, and application essays of all sorts • GMAT / Test-Taking | Scored in the highest percentile of GMAT test-takers, but more importantly I've honed my ability to help others extrapolate top test-testing strategies in the areas they're weakest • Additional Coaching Details | 5+ years experience working with >750 individuals on essay writing and resume professionalization for top consulting firms, MBA programs, execs, and the broader job market • Interview Training | I was interview-trained with McKinsey, helping me give high-quality mock interviews for MBBs and any MBA program; I've also held 10+ events through Leland on interview prep for McKinsey's PEI and GSB's interview process in particular