Aleya Velshi

Opening your first location or bringing structure to a newly launched business? I coach brick-and-mortar owners to build practical processes for team hiring, business planning, and performance tracking. My experience: - Co-founder of Alter, a sauna & ice bath studio that expanded to two locations in two years. - Built team hiring infrastructure for a business with a team of 50 people; conducted hundreds of interviews. - Eight years in specialized consulting and strategy & operations, progressing to Director at DoorDash. What we can work on: - Team Hiring // Your team delivers the customer experience. At Alter, I built the hiring process from role descriptions and outreach to screening and interview guides. Each round tests specific skills, with interviewer feedback used to refine our criteria and focus leadership time on the strongest candidates. We’ll define what you need, structure your interviews, and establish how to evaluate candidates. - Business Planning // I adapted my DoorDash planning experience into a practical process for setting goals, assigning owners, and reviewing progress weekly. We’ll turn competing priorities into a focused plan with clear responsibilities and a review routine your team can maintain. - Performance Tracking // I built reporting that translates growth, financial, and customer trends into business decisions. We’ll identify the metrics that matter, understand what’s driving changes, and use those findings to decide where to act. My approach is practical. Bring a process you’re setting up or one that isn’t working. Through questions, review, and feedback, we’ll build the right structure for your stage of business and define clear next steps.