Leland+ Content Library

The Growth Blueprint: How to Find, Understand, and Win Customers [5/1/2026] (Recording)

Finding and winning customers is one of the hardest parts of building a startup, and many founders struggle to turn early traction into consistent growth. This session is for founders who want a clearer, more structured approach to understanding their customers and scaling demand. You’ll learn how to identify your most valuable customer segments, uncover the insights that drive conversion, and build repeatable growth loops that actually work. Join live to ask questions about your own product and growth challenges and get direct input from someone who has done it before. The speaker is an experienced startup founder who regularly works with teams on customer acquisition and growth strategy. They’ll share the patterns they see across successful companies and the kinds of frameworks typically discussed in 1:1 working sessions.

The Real Day-to-Day in Venture Capital—and How to Interview for It

Venture capital is often talked about in broad terms, but the actual day-to-day work and hiring expectations are less visible to candidates. This session is for those exploring VC who want a clearer understanding of what the role involves and how to position themselves for it. You’ll learn what investors actually do across sourcing, diligence, and portfolio support, how candidates are evaluated in interviews, and how to communicate your thinking in a way that reflects investor judgment.

Career Goals -- Why they're the key to MBA apps and how to nail them

MBA admissions teams use your career goals to gauge clarity, direction, and fit—making them a critical part of your application. In this session, you’ll learn how to craft focused short- and long-term goals, connect them to your experience, and avoid common mistakes. Whether you’re drafting or refining essays, you’ll leave with a clear framework to articulate compelling, credible goals.

What Really Happens After You Submit: How MBA Applications Are Read, Sorted, and Remembered

What actually happens once you hit submit on your MBA application? In this session, Bianca Keys, CEO of Admit.me Access, pulls back the curtain on how applications are reviewed, evaluated, and discussed behind closed doors. You’ll learn how files are read, what admissions committees prioritize, how candidates are compared, and what makes certain applicants memorable. This conversation will give you a clearer understanding of how to position your materials so they stand out long after the first read.

The Startup Accelerator Playbook: What Programs Want, Who They’re For, and How to Win

Startup accelerators can fast-track your growth—but only if you understand how to leverage them. This session is designed to explain what accelerators look for, who benefits most, and how to position your startup to succeed. You’ll learn the value accelerators provide, how programs evaluate teams and ideas, and strategies to stand out in the application process. Whether you’re exploring your first accelerator or planning your next step, you’ll leave with clear insights and actionable guidance.

How to Develop Compelling Short and Long-Term Goals for UC Law School Applications

Crafting authentic and specific goals can make or break your UC Law School application. In this session, Brian B.—a seasoned law school admissions expert with 10+ years of experience reviewing thousands of applications—will walk you through how to articulate your career vision with clarity and purpose. ​Together, you’ll explore what “Clarity of Purpose” really means in the admissions context and how to translate it into your essays and interviews. Learn how to write convincingly about the type of law firm, government agency, or non-profit you aspire to join, and how to frame your long-term professional impact in a way that feels both ambitious and authentic.

Fellowships and How to Get Them: Knight-Hennessy, Rhodes, & Marshall [9/17/2026] (Recording)

Prestigious fellowships like Knight-Hennessy, Rhodes, and Marshall can open the door to world-class graduate education, but earning one requires far more than strong academics. This session is for aspiring master’s students who want to understand how competitive fellowships work and how to build an application that stands out. You'll learn what selection committees look for, how to identify the opportunities that fit your goals, and how to position your experiences, achievements, and ambitions effectively. Join live to hear from a master’s programs expert and Schwarzman Scholar at Tsinghua University who has firsthand experience navigating highly competitive scholarship and fellowship applications. The speaker will share practical strategies for approaching applications, telling a compelling personal story, and avoiding common mistakes. Bring your questions and leave with a clearer understanding of how to pursue some of the world's most competitive fellowships.

Statement of Purpose Dos and Don'ts for STEM Masters & PhDs [8/6/2026] (Recording)

After this session, you will know how to position your research background and technical experience as a narrative rather than a list of credentials. We'll cover the structural mistakes that consistently weaken STEM statements of purpose, how to frame your "why this program" section with specificity that admissions committees actually respond to, and what distinguishes a compelling research fit statement from a generic one. Attending live means you can bring your specific situation, whether you're writing for a thesis-based PhD or a professional master's, and get a direct answer rather than general advice. This coach works with STEM applicants daily and will share the patterns that separate the statements that move applications forward from the ones that don't.

How to Master Any Technical Interview

Ace your next technical interview! We break down the key strategies, from preparation and problem-solving to communication, so you can land your dream job.

Using LLMs to Land the Interview

Leverage the power of LLMs to optimize your resume and master networking to land more job interviews.

Structure ANY Case in 2 Minutes

In this video, I’ll show you the exact 2-minute process top 1% MBB candidates use to structure any case with clarity, confidence, and partner-level precision.

The Amy Approach: Understanding Financial Aid

A financial aid guide for graduate students.

Law School Admissions: What You Can Do When You Are Waitlisted

Join Indrani, former Associate Director of Admissions at Stanford Law School, as she goes over strategy to help deal with the uncertainty of being put on law school waitlists. She will go over: how the process works, what it means when you are waitlisted, moving the needle, Dos and Don'ts, and the waiting game. At the end, there will be ample time for questions and answers! Almost everyone is waitlisted somewhere, and this session will help you manage the situation.

Deferred MBA Red Flags & How to Reframe Them

Deferred MBA applications are scrutinized closely—and small missteps can raise big questions. In this workshop, top Leland coach and former AdComs at USC Avi L. will break down the most common red flags admissions committees see in deferred MBA candidates, from experience gaps to unclear goals. You’ll learn how to reframe weaknesses with honesty and strategy, strengthen your overall narrative, and present a compelling case for your long-term potential.

Deferred MBA M7 Series: Kellogg

Thinking about a deferred MBA and wondering what it takes to get into a top program like Kellogg? Join Andrew Dale, a former Kellogg Admissions Officer and Supercoach on Leland, as he walks you through what makes a strong application, how to tell a compelling story, and what Kellogg specifically looks for in deferred candidates. Bring your questions about essays, recommenders, interviews, and strategy—Andrew will help position you for success.

Case Math: Contextual Insights

Master the art of contextual math in a case interview. Learn how to transform raw numbers into strategic insights that drive your recommendation and impress the interviewer.

MBA Resume Final Submission Checklist

A practical one-pager to ensure your MBA resume is strategic, polished, and fully aligned with your application story—perfect for a last quality check before submission.

How to Ask the Interviewer the Right Questions

Learn how to ask strategic, insightful questions during your interview that demonstrate your interest and help you determine if the company is the right fit for you.

How to Create a Competitive PhD Application

Applying to PhD programs is about more than strong grades and test scores—it’s about demonstrating research potential, academic fit, and a clear vision for your scholarly path. In this session, Leland coach and former AdComs Director at Princeton and Penn, Melissa A. will break down exactly what makes an applicant stand out in a highly selective process. ​Whether you’re applying this cycle or planning ahead, you’ll leave with a clear strategy for building a strong, cohesive, and competitive PhD application.