Leland+ Content Library

Company Research: Talk to an Insider

Learn how to connect with and get a response from employees at your target companies. We'll give you the strategies you need to talk to insiders and ace your interviews.

Kellogg to Bain: An Example Resume

Check out an example of a resume that successfully landed a job at Bain.

Ride-Hailing Stickiness: An Unconventional Case

A unique case interview that challenges you to improve customer "stickiness" for a ride-hailing app. This case focuses on unconventional solutions and creative problem-solving.

How to Create an Application Timeline

Learn how to create a detailed, stress-free application timeline that helps you stay organized, meet deadlines, and submit your strongest applications.

How to Choose an Essay Topic

A step-by-step guide to choosing a compelling and unique essay topic that highlights your strengths and personal story for college applications.

How to Choose an Early Application

A comprehensive guide to understanding Early Action, Early Decision, and Restrictive Early Action, and how to choose the best option for your goals.

How to Write an MBA Resume

A quick, step-by-step guide to writing the perfect MBA résumé.

LPRO Case Study: An Investment Thesis

A deep dive into the Open Lending Corporation (LPRO) case study. Learn to build a compelling investment thesis from a bull and bear perspective and defend your final recommendation.

Standing Out as an International Applicant

​This session will be focused on helping international applicants develop a high-level understanding of all the components of the MBA application process, learn how to differentiate themselves from the crowd, and start to create a standout profile to get them into a top business school. With more non-US candidates applying every year, it’s more important than ever to show what makes you unique. ​Learn from a panel of experts who will share their expertise and experiences through an interactive discussion, practical tips, and real-life examples. We invite potential applicants from all corners of the globe to join us for this amazing event! ​Meet our panelists: ​Vica G., Stanford GSB MBA, former Silicon Valley tech executive and startup founder, double émigrée and storytelling expert passionate for helping international or underdog clients craft competitive applications. ​Jesse L., has coached 100% of full-service clients to top 30 MBAs, 95% to top 20, expert in international applicants and crafting compelling narratives. ​Cathy M, INSEAD MBA, has successfully coached candidates to gain admissions into top schools, including INSEAD, LBS, Booth, Wharton, HEC Paris, IESE, Cambridge Judge, Oxford Said & NYU Stern.

Mastering the Chief of Staff Interview

Join us for a practical breakdown of what top Chiefs of Staff look for when hiring this uniquely high-leverage role. Expert Leland Coach and ex-Google and Stitch Fix CoS Cherizza L. will cover how to tell your story, demonstrate strategic thinking, and show you can operate as a true force-multiplier to executives. You’ll gain insight into the interview styles, case prompts, and signals that matter—so you can walk in prepared, confident, and ready to stand out.

Ask Me Anything: IB Recruiting Insights from a Former Lazard Banker

Breaking into investment banking is competitive—especially if you're targeting elite boutiques or specialized coverage groups. In this AMA-style workshop, Akaash P.—a former Lazard banker with hands-on experience across Media & Telecom, Restructuring (RX), FIG, Energy, and Software—will give you an inside look at what it takes to stand out in IB recruiting. Drawing on cross-sector banking and investing experience, as well as coaching candidates into top groups at elite firms, Akaash will answer your questions on technical prep, industry-specific expectations, crafting a differentiated story, and navigating competitive recruiting processes. Whether you're aiming for M&T, RX, FIG, Energy, or Software roles, or simply want to understand the landscape better, you’ll leave with clear, actionable insights to elevate your recruiting strategy.

Telling Your MBA Admissions Story: Create A Holistic Application

​A strong MBA application is more than just a collection of essays, scores, and resumes—it’s a story. In this session, expert MBA admissions coaches Loubna B., Kelsey K., and Dione C. will walk you through how to craft a holistic narrative that ties together your academic background, professional achievements, leadership experiences, and future goals in a way that resonates with top business schools. ​You’ll learn how to identify the themes that make your journey unique, weave them across every component of the application, and avoid the common pitfalls of presenting a fragmented profile. Whether you’re just beginning the process or refining your final drafts, this session will give you the tools to create a compelling, authentic story that sets you apart in the competitive MBA admissions landscape.

Culture Code Cracked: Your Guide to Global Team Success

Unlock the secrets to thriving in global teams with our event, "Culture Code Cracked: Your Guide to Global Team Success." Join me, Caolan, an expert in cross-cultural communication and storytelling, as we delve into the art of effective communication across diverse cultures. With a rich background in leading international teams and delivering talks at top universities, I've guided executives and rising leaders to transform their communication skills. As work becomes ever more borderless, success depends not just on strategy, but on understanding. Discover how diagnostics and coaching can dissolve friction, deepen trust, and turn cultural differences into your team’s greatest advantage. From Seoul to Singapore, from global startups to local innovators, this session is designed for anyone building across borders. Be part of the conversation on how the next generation of global teams will work, learn, and thrive.

VC 101 - How Venture Capital Actually Works

Curious about how venture capital really works? We'll be venture capital for founders who've never raised before - understanding the VC business model, fund economics, decision-making process, and what VCs actually look for in early-stage investments to best understand how to 1) target VCs and 2) obtain term sheets. As a Stanford entrepreneurship instructor and founder of Stanford’s Education Entrepreneurship Hub, I bring a wealth of experience in guiding first-time founders through the complexities of launching and scaling their ventures. With a background in founding a global SaaS product and investing in the future of work, I offer a 360-degree perspective on entrepreneurship. Whether you're looking to refine your pitch or understand the nuances of venture capital, this event is your chance to gain valuable insights. Space is limited, so RSVP now to secure your spot!

Military-to-MBA Panel

Thinking about transitioning from the military to business school? Join us for the Military-to-MBA Panel, where both MBA experts and veterans who have successfully made the leap will share their journeys, advice, and lessons learned. You’ll hear how they navigated the admissions process, translated their military experience into strong applications, and chose the right programs for their goals. ​This session is a great opportunity to get tactical tips on everything from selecting schools and writing your essays to building your MBA network as a veteran. Come with questions—our panelists are here to help you take the next step with clarity and confidence. ​Meet our panelists: ​Matt K. - Nuclear Submarine Officer for U.S. Navy, MIT MBA ​Angela C. - Expert MBA Coach, 8,545 Minutes Spent Coaching ​Austin W. - Aviation Officer for U.S. Army, Stanford GSB MBA

What Top Deferred MBA Admits Do Differently

Top deferred MBA admits don’t just have strong resumes, they position themselves with clarity, maturity, and long-term vision that stands out in a crowded applicant pool. In this session, we’ll break down the specific behaviors, strategic choices, and storytelling techniques that differentiate successful deferred candidates, from how they articulate career goals to how they demonstrate leadership and impact early on. You’ll leave with a clear understanding of what admissions committees are truly looking for and how to elevate your own candidacy.

How to Master Marketing Behavioral Interviews

Many marketing candidates struggle with behavioral interviews, not because they lack strong experiences, but because they haven’t learned how to present those experiences clearly and convincingly. This session is designed for candidates pursuing marketing roles who want to understand how interviewers evaluate behavioral answers and what separates average responses from memorable ones. You’ll learn how to structure stories using a clear framework, highlight measurable impact, and answer common marketing interview questions in a way that demonstrates strategic thinking and collaboration.

Where Should I Apply?

Choosing where to apply to medical school is a strategic decision that can significantly impact your chances of acceptance. In this session, you’ll learn how to build a balanced school list based on your GPA, MCAT, state residency, mission fit, and competitiveness, and how to evaluate programs beyond rankings alone. We’ll cover how to categorize reach, target, and safety schools and avoid common list-building mistakes. Whether you’re early in the process or finalizing your applications, you’ll leave with a clear framework to apply strategically and confidently.