Leland+ Content Library

YodaPhone Case Study: How to Fix a Failing Digitization Project

Learn how to fix a project that's over budget and behind schedule. Analyze the YodaPhone case and determine where to cut scope.

Introduction to the AI Company Landscape & Assignment

This will introduce the AI jobs landscape and also share reading to help you dive deeper to understand the entire AI market. There is an assignment to research three companies of interest to better understand what companies in this space do.

Digital Marketing Resume Template

This recruiter-created digital marketing resume template is designed specifically for marketing job seekers. It features an ATS-friendly format while showcasing essential skills, achievements, and metrics in digital marketing - helping you boost your chances of landing more marketing job interviews.

Making Your Grad School Application Memorable

In a crowded applicant pool, strong credentials are not enough to stand out. In this session, you’ll learn how to craft a compelling, cohesive application that clearly communicates your story, goals, and fit beyond test scores and GPAs. We’ll break down what admissions committees actually remember, how to connect your essays, resume, and recommendations into a unified narrative, and the common mistakes that cause applications to blend in. You’ll leave with practical strategies to make your graduate school application distinctive, authentic, and impactful.

AI in Product Recruiting: What to Expect

AI is changing the way product teams build, prioritize, and make decisions—and product recruiting is beginning to reflect that shift. This session is designed for aspiring and current product managers who want to understand how AI is showing up in the recruiting process and how to prepare effectively. You’ll learn the types of AI-related questions companies are asking, how to demonstrate thoughtful AI product thinking, and what hiring teams are looking for as product roles continue to evolve.

Start Now: Build Your PM Network

Breaking into product management is competitive, and one of the most overlooked advantages is building the right network before you need it. This session is for aspiring and early-career PMs who want a practical approach to networking that actually moves the needle. You'll leave with a clear framework for identifying and reaching out to the right people, language that gets responses from busy PMs and hiring managers, and a repeatable system for staying visible in the communities that matter most.

Which law schools should I apply to?

Building the right law school list is a critical step in the application process. This session is designed to help you choose schools that align with your goals, profile, and chances of admission. In this event, you’ll learn how to evaluate schools based on outcomes, location, fit, and scholarships, and how to build a balanced list of reach, target, and safety options. We’ll also cover common mistakes applicants make when finalizing their choices. Walk away with a clear framework and confident next steps.

How to Turn Your Product Management Interviews into Offers

Getting interviews is only half the battle. In this session, you’ll learn how to convert strong interview performance into actual PM offers by mastering what hiring teams evaluate at each stage of the process. We’ll cover how to communicate product thinking clearly, handle product sense and execution questions, demonstrate leadership and collaboration, and avoid the common pitfalls that stall otherwise strong candidates. You’ll leave with a clear framework for showing up confidently, differentiating yourself, and closing the gap between interviews and offers.

Ace Your MBB Behavioral Interviews Panel

​Nailing the behavioral portion of your MBB interview is just as important as solving the case. In this session, hear from Diego D. (BCG), David P. (McKinsey) and Kristen H. (Bain) as they break down what top firms are really looking for in behavioral interviews—and how you can prepare effectively. From structuring your stories to highlighting impact and leadership, you’ll leave with practical tips, sample frameworks, and key strategies to help you stand out and show you’re ready for the role.

Build Your Own Competitive Research Agent

​SESSION GUIDE: https://www.lelandcourses.com/ai-builder/competitive-research-agent/ Competitive research is the thing you do once, mean to update, and then never touch again until your CEO asks for it on a Tuesday morning. By then it's six months old, and your competitors have shipped three more things. ​In this exclusive AI Builder session, D'Aaron Gonzalez will walk you step by step through building a competitive research agent powered by Claude, one that pulls from public sources, tracks your competitors over time, and keeps the picture fresh without the manual lift. By the end of the hour you'll have a working agent ready to put to work the next morning. ​But the research agent is just the on-ramp. The real takeaway is the playbook: how to turn any "I should keep tabs on this" task into something AI does for you, on a schedule. First competitors. Next industry news, regulatory changes, your customers' product launches, your own pipeline. Same skill, different shape. ​D'Aaron builds with AI for a living. Now he'll do it with you. ​Open exclusively to AI Builder Program members.

PhD Application Mistakes to Fix Before You Submit [10/27/2026] (Recording)

Most PhD applications get rejected over a handful of recurring mistakes: a statement of purpose that reads like a general interest essay instead of a research pitch, letters that don't say anything specific about your work, or a stated research interest that doesn't line up with any faculty member actually taking students. This session goes through what admissions committees flag first, and how to fix it before you submit. Laurisa Ankley reviews applications from inside a graduate school, and she's sharing the patterns she sees across the applications that get interviews and the ones that don't, patterns that don't show up in generic writing guides. If you're still finishing drafts this fall, it's worth hearing what a committee actually notices before you hit submit.

What PE Firms Actually Look For in Candidates [5/20/2026] (Recording)

FREE COACHING SESSION GIVEAWAY FOR LIVE ATTENDEES. Private equity recruiting is extremely selective, and firms are looking for more than just strong technical skills or prestigious backgrounds. This session is for students and early-career professionals who want to understand what actually drives candidate selection at PE firms. You’ll learn how investment judgment, deal experience, and narrative fit factor into hiring decisions, and how top candidates position themselves across resume, networking, and interviews. Join live to hear perspectives from a panel of experienced PE coaches who have worked closely with successful candidates and understand what differentiates those who receive offers. The discussion will follow a curated set of high-impact questions, offering structured insights and real examples of how top candidates are evaluated.

What makes a good consultant?

At its simplest, the consulting interview is a way for firms and consultants to assess if candidates have the intrinsics needed to succeed on the job--to 'be a good consultant.' But what does that even mean? What are the skills and mindsets that make a good consultant, and why do they translate to on-the-job success? In this event, I'll take you through the skills that managers and teams prize from their consultants, talk through how various aspects of the interview process are designed for you to showcase the relevant skills, and highlight how excellent candidates put themselves in the best light throughout the behavioral and case interviews--and what you can do to sharpen your candidacy as you prepare.

Funding Your Future: Fellowships & Scholarships for Masters Programs [6/18/2026] (Recording)

The cost of graduate school can feel daunting, but many applicants overlook funding opportunities that can dramatically reduce the financial burden. This session is for prospective MBA and master’s students who want to better understand the world of fellowships, scholarships, and competitive funding programs. You’ll learn where to find high-impact opportunities, how successful applicants position themselves, and what scholarship committees are often looking for beyond academics alone. Join live to ask questions about your own funding goals and hear directly from a Gates Cambridge Scholar with deep expertise in competitive programs and scholarships. The speaker has firsthand experience navigating highly selective funding processes and will share the strategies, patterns, and application insights that can help you maximize your chances of securing support for graduate study.

The PhD Edge: How to Craft a Compelling Application

Applying to PhD programs is about more than strong grades and test scores—it’s about demonstrating your potential as a researcher and future scholar. In this session, top admissions expert coach Loubna B. will share insider strategies for building a standout application that highlights both your academic strengths and your research vision. ​You’ll learn how to craft a compelling statement of purpose, showcase your research experiences, and position your long-term goals in a way that resonates with faculty reviewers. We’ll also cover how to secure strong recommendations, avoid common mistakes, and tailor your application to specific programs. Whether you’re early in the process or polishing your materials, this event will give you the tools and confidence to approach PhD admissions with clarity and purpose.

Beyond Buzzwords: Leverage Your LinkedIn - Webinar

If you're looking for low key ways to use social media for your job search and career change, you'll want to attend this workshop. Whether you're pivoting careers or breaking into quant finance, I'll make it easy and walk you step-by-step how to optimize your LinkedIn profile, find roles quickly, and build your network in a new field. For over a decade, I've taught LinkedIn strategies for the job search - showing 5000+ career changers and students how to use it to get noticed in a new field - ranging from finance, tech, engineering, and consulting to marketing, education, and healthcare. This isn't a lecture. This is a walkthrough. You’ll leave with concrete tips, examples, and action steps you can implement right away.

The CV That Got Me a Kearney EU Offer!

Get an inside look at a successful CV for a top consulting job. See how to showcase your experience to land an offer from A.T. Kearney.