Leland+ Content Library

Stop Guessing: Real AI Use Cases for Growing Your Business

AI is no longer just a buzzword—it’s a powerful tool that can unlock growth, efficiency, and insight when used strategically. In this session, Matthew W. a Leland coach, AI expert and 2x Founder with a background from Meta and Stanford, will walk you through real-world examples of how companies are using AI to drive measurable results—from automating operations and optimizing marketing to enhancing customer experiences and decision-making. ​You’ll learn how to identify high-impact opportunities for AI in your own organization, evaluate the right tools, and avoid common implementation pitfalls. By the end of the session, you’ll walk away with practical frameworks and inspiration to start applying AI thoughtfully and effectively to grow your business.

MBA Overview: Strategy, Timeline & Tips for Success

Get a bird’s-eye view of the MBA application process—what to do, when to do it, and how to stand out.

Building a Job Search Strategy That Works

Many candidates approach the job search reactively, sending applications without a clear plan for networking, positioning, or targeting the right opportunities. This panel is designed for professionals and students who want to build a structured job search strategy that actually moves them toward interviews and offers. You’ll learn how successful candidates prioritize outreach, refine their professional narrative, and focus their efforts on the opportunities most likely to convert.

The PhD Interview Playbook: Strategy, Preparation, Confidence

PhD interviews can be intense, but the right preparation makes all the difference. This session is designed to help you approach PhD interviews with a clear strategy, strong preparation, and confidence in your research narrative. In this event, you’ll learn how to prepare for common interview formats, articulate your research interests and experiences effectively, and handle challenging academic questions with poise. We’ll also cover how to communicate fit with a program and faculty, and how to stand out in a competitive applicant pool. Whether you’re interviewing for your first PhD program or refining your approach, you’ll leave with practical frameworks and greater confidence.

Ex-MBB (BCG & Dalberg) Strategy Consulting Resume

Ex-BCG and Oxford MBA Resume High-Impact Template

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

Start With Why: How to Build an MBA Strategy That Will Work

A strong MBA application starts long before you write your essays, it begins with clarity on your “why.” In this session, you’ll learn how to define your career goals, connect them to the right programs, and build a cohesive strategy that guides every part of your application, from school selection to storytelling. Whether you’re early in the process or refining your plan, you’ll leave with a structured approach to crafting an MBA strategy that feels authentic, focused, and compelling.

From DashMarts to BCG: A Example Resume Rooted in Strategic Execution

A resume showcasing a Wharton MBA candidate’s journey through operations, tech, and consulting—with a focus on launching products, leading teams, and scaling systems.

Wharton TBD Pitch Worksheet – Course Design & Interview Strategy

A structured prep guide for the 2023–2024 Wharton Team-Based Discussion, including prompt breakdown, pitch development tips, and strategies for navigating team roles and post-interview questions.

Go-to-Market Strategy: A Case Interview Framework

Learn a powerful framework for developing a successful go-to-market strategy in your case interviews. We'll explore how to launch new products and enter new markets.

Deloitte Consulting Cover Letter Example – Organizational Strategy & Teamwork

A tailored cover letter emphasizing problem-solving, team collaboration, and a strong fit with Deloitte’s inclusive culture and global opportunities.

Wireless Carriers: A Strategy to Escape Stagnating Revenues

The wireless industry is struggling. We'll analyze why revenues are flat and explore innovative strategies for new growth and long-term profitability.

Resume Template from Google BizOps (AI Strategy) Associate

Resume template used to land jobs in tech, MBB, VC, entertainment, etc

The MBA Narrative Lab: Where Story Meets Strategy

Most MBA applicants have strong resumes. Far fewer know how to turn their experiences into a cohesive, compelling narrative that actually drives admissions decisions. In The MBA Narrative Lab: Where Story Meets Strategy, you’ll learn how to connect your career moves, leadership moments, and future goals into a clear story that resonates. The speaker regularly works 1:1 with MBA candidates, and this session offers rare access to the same narrative frameworks used in coaching sessions to shape standout applications. Who This Is For - Applicants planning to apply in the next 1–2 cycles - Reapplicants who need a stronger, clearer positioning - Candidates struggling to connect “why MBA” to long-term goals - High achievers whose story feels scattered on paper What You’ll Walk Away With - A practical framework to define your core narrative arc - How to align past experience with future goals convincingly - The patterns I see across successful candidates at top programs - The kinds of story gaps and positioning mistakes I fix in 1:1 sessions - A simple exercise to pressure-test your narrative before writing essays

The High-Impact Verbal Strategy for GMAT & GRE

Struggling to push your GMAT or GRE verbal score higher even after plenty of practice? This session is designed for test-takers who want a smarter approach to Reading Comprehension, Critical Reasoning, and Text Completion rather than simply doing more questions. You’ll learn how top scorers break down passages efficiently, recognize common trap answers, and apply a repeatable framework to improve accuracy and timing across the verbal section. Join live to see how an experienced test prep coach approaches these questions in real time and to ask about the specific challenges you’re encountering in your own prep. The session will draw on patterns the coach sees when working 1:1 with candidates aiming for competitive scores, and how small shifts in strategy often lead to meaningful gains. If you want a clearer, more structured way to tackle verbal questions, this is a useful place to start.

Accenture Cover Letter – Education Leadership to Strategy Consulting

A tailored MBA internship cover letter detailing a transition from urban education to consulting, with a focus on organizational design, mentorship, and a strong cultural fit with Accenture’s development-focused environment.

Skills for Client Outreach

The "Skills for Client Outreach" bundle works together with the "Skills for Finding the Right Clients" and "Skills for Campaign Feedback & Improvement" bundles as one operating stack. It covers client outreach and daily operations. It covers the full loop of who to contact (intent signals, lead prioritization), why to contact them now (trigger mapping), and what to say (sequence architecture, copy frameworks, personalization). Most people will live in this bundle day-to-day. To install, run this in your terminal after downloading the file: unzip ~/Downloads/outreach-bundle.zip -d ~/.claude/skills/

Proving the ROI of AI: How PMs Turn Models into Business Impact

Proving the ROI of AI: How PMs Turn Models into Business Impact AI means nothing without outcomes. This session teaches PMs how to connect model metrics (precision, recall) to product metrics (conversion, retention) and ultimately to business value. Using the Taskly case study, learn how to measure, communicate, and sell AI impact to executives and stakeholders. Learning Objectives Master the AI ROI Formula: Model → Feature → User → Business → ROI. Build an Impact Dashboard to track user and business improvements from AI features. Craft persuasive narratives that win stakeholder support for AI initiatives.